David Cheng

linkedin.com/in/davetcheng

davetcheng.wixsite.com/portfolio

**** ********* ******

Philadelphia, PA 19147

adfe9f@r.postjobfree.com

m: 215-***-****

Professional Summary

Communications leader with over a decade of experience in communications management, public relations strategy, media relations, and crisis management. Dedicated professional with keen interpersonal skills and successful public relations leader with proven earned media placements in international, national, and local media. In summary, I am a passionate storyteller with a love for connecting audiences with brands.

Professional Experience

Pennsylvania Horticultural Society – Philadelphia, PA Sept. 2019 – July 2020

Communications Manager

Led and implemented public relations strategy for PHS programs that generated $55 million Advertising Value Estimate over the course of the year including the Philadelphia Flower Show - the largest and oldest indoor Flower Show in the world with international, national, and local media attention.

oPlacements included ABC/Good Morning America, Washington Post, New York Times, USA Today, Embassy of the Principality of Monaco USA, Monaco Tribune, Philadelphia Inquirer, 6 ABC, NBC Philadelphia, CBS 3, Fox 29/Good Day Philadelphia, and PHL17, among others.

Secured high profile speaking engagements for subject matter experts, including B.PHL Innovation Fest and Greater & Greener: An International Urban Parks Conference, among others.

Ensured communication synergy by collaborating with team members and aligning messaging with digital media, marketing, internal media, and any external partners including sponsors such as Subaru of America, Bank of America, Independence Blue Cross, Hilton, and ACME, among others.

Built, nurtured, and utilized media relationships to ensure best earned media results.

Advised leadership on communication best practices, including all crisis communication efforts.

Drafted speeches and talking points for C-Suite, senior leadership, and other subject matter experts for high profile speaking engagements, press conferences, and interviews.

Led media training for all staff, including C-Suite and senior leadership.

Led development, coordination, and facilitation of media events.

Aces Communication, LLC – Philadelphia, PA May 2014 – September 2019

Co-Founder and Managing Partner

Established freelance company to develop and institute communication plans for small Philadelphia area businesses such as Canton 11, Lair KTV, Hunan Springs, Classic Cakes, and Grace Financial Capital.

Led media training for subject matter experts of clients to prepare for upcoming media opportunities.

Leveraged media and community outreach initiatives to build brands and boost brand recognition.

Resolved issues efficiently by implementing crisis communication plans for businesses in need.

CRA, Inc. – Radnor, PA Aug. 2018 – May 2019

Strategic Communications Consultant

Directed and advised Fortune 500 companies and large corporations on communication needs, including mergers, acquisitions, and separations such as the FMC/Livent Separation.

oClients also included Fannie Mae, Waters Corporation, and South Jersey Industries, among others.

Optimized efficiency by supporting corporate reorganization and restructuring efforts.

Charted the successful implementation of internal and external communication campaigns.

Delivered comprehensive consultative advising on Day 1 planning efforts, including organizing communication toolkits, large scale town halls, leadership cascades, and other communication initiatives for alignment on communication messaging for large corporations and businesses.

Philadelphia Country Club - Gladwyne, PA Sept. 2013 – Aug. 2018

Communications Director Previous role: Marketing Manager

Platinum Club of America - Five Star Private Club.

Conceptualized, created, and implemented communication campaigns involving digital and traditional media to exceed club wide financial goals by over $1.5 million each year from 2015 to 2018.

Led public relations strategy and implementation to elevate brand through local and national media.

oPlacements included Golf Digest, Golf Magazine, Golfweek, LINKS Magazine, 6 ABC, and NBC Philadelphia, among others.

Secured high-profile awards and speaking opportunities to elevate brand recognition by leading the campaigns for General Manager Janine Budzius to become National Director of the CMAA, and the Dedman School of Hospitality Alumna of the Year, among others.

Led communication campaigns including the launch of a new website and rebranding initiative.

Increased digital footprint across multiple platforms to reach an average rating of 4.8 stars.

Led and executed all internal communication efforts including efficient cascade messaging, intranet, newsletters, and internal social media.

Served as Executive Director of children’s summer camp managing seven employees, and led efforts on budgeting, program planning, and direction.

Golf WRX – Dearborn, MI Aug. 2012 – Dec. 2014

Feature Writer

Composed articles remotely in a freelance position.

Authored reports on PGA tournaments, feature stories, and reviewed equipment and local courses.

The Walt Disney Company – ESPN/ABC Sports – Bristol, CT Aug. 2010 - June 2012

Content Associate II Previous role: Content Associate I

Promoted within six months of joining organization.

Spearheaded media production and script writing for live and taped television shows, including Emmy Award-winning shows SportsCenter, College Gameday, and Outside the Lines.

Succeeded in the role of ESPN Axis Team Leader for NCAA football and basketball studio shows; found, edited, and explained execution of plays through video, telestrations, and script writing.

Succeeded as a member of the pilot team for the Video Production Unit; edited features and large projects for shows across the enterprise.

Entercom Communications Corporation - Brighton, MA Spring 2010

WEEI Sports Radio and WRKO Talk Radio Marketing and Promotions Intern

WRKO Talk Radio Production Intern

Completed two different internships with Entercom Communications.

Supervised and directed sponsors and prizes for each daytime show.

Traveled with promotions staff for off-site shows and large-scale events.

Served as key contributor as a production assistant of a nationally syndicated radio show.

Education and Credentials

Master of Arts (M.A.) in Communications/Public Relations, May 2017

Villanova University - Villanova, PA

President, Villanova Graduate Student Council

2015 Outstanding Master’s Program Award from the National Communications Association

Bachelor of Science (B.Sc.) in Journalism, May 2010

Emerson College - Boston, MA

Minor: Marketing

Certificates, Awards and Honors

Non-Profit Executive Leadership Institute Certificate, Bryn Mawr College - Bryn Mawr, PA

2016 Jack Massey Community Service Award Winner, Philadelphia Country Club

2011 & 2012 Sports Emmy Award, College Gameday and Outside the Lines

Volunteer & Extracurricular Activities

Final Cut Podcast, Producer and Co-Host – Philadelphia, PA Aug. 2018 to Present

Movie podcast with lively debate and fresh takes, and interviews with Hollywood talent.

Philadelphia Public Relations Association, DEI Committee Member – Philadelphia, PA Jan. 2015 – Dec. 2015

Support implementation and execution of DEI initiatives and goals.

Netmakers, English Teacher Volunteer and Public Relations Coordinator - Hong Kong, China Spring/Summer 2010

Pioneered fundraising efforts domestically to volunteer overseas.

Created daily content for sponsors and additional outreach, including print and digital media.

Additional Skills & Information

Languages: English (fluent), Mandarin (fluent), Spanish (conversational)

Technical Proficiencies: Emmy winning video/audio producer, Windows & Mac OS, Microsoft Office Suite, Adobe Creative Suite, Meltwater, Cision, Quantitative and Qualitative research, Google Business and Social Media analytics

Additional Awards, Activities and Interests: 2x AP Best New England College News Broadcast; 2x AP Best New England College Radio Station; PRSA Member; PPRA Member; NAAAP Member; Phi Alpha Tau Community Service Chair; Push the Rock International Middle School Basketball Camp Coach and Volunteer (Arroyosmolinos, Spain); Morris Animal Refuge Volunteer; Yelp Elite Member.

References Available Upon Request

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