Wes Salama

Clovis, CA 949-***-**** adfdh4@r.postjobfree.com

CORE COMPETENCIES

Business Analysis Campaign Management eCommerce & Shopify

Brand Management Events Management Sales Enablement

Social Media Advertising Digital Marketing Email Marketing

EDUCATION TRAINING

Israa Private University Jordan American Management Association NY

BSc in Computer Science Business Analysis & Strategic Marketing

EXPERIENCE

Motorcycledot.com

Digital Marketing Manager April 2020 – Present

o Implement and report promotional activities on social media, email marketing, website design, site navigation, paid search, and product presentation

o Update digital content to boost sales, traffic, conversion, and engagement

o Coordinate with external digital marketing services providers (SEO, PPC, & Affiliates)

o Maintain eCommerce portal using Shopify to improve customer experience

o Launch email marketing campaigns using MailChimp and Klaviyo to engage, increase, and retain website traffic

o Increase visitor’s conversion rate from 0.01% to 1% within 3 months by implementing ecommerce merchandising strategies such as enhancing store layout and introducing money back guarantee program leading to 70% increase in revenue

Mobily Telecom – ICT Solutions Provider Saudi Arabia

Product Manager, and Marketing Communication Project Manager Jan 2014 – Sept 2019

o Managed marketing communication projects for a portfolio of telecom Services, IoT solutions, Cloud computing, SaaS, and datacenter solutions with an annual budget of $5 million

o Grew annual revenue to over $50 million by generating leads and raising brand awareness

o Increased number of leads in the sales pipeline up to 200% by using all available marketing channels, events, campaigns, and social media platforms

o Directed over 50 sales-oriented events, and participated in Mobily Business CIO Summit, Saudi IoT Conference & Exhibition, and IDC CIO Summit which generated millions as ROI

o Executed over a hundred of digital and traditional marketing campaigns

o Foresaw B2B products’ lifecycle from conceptual preparation and business case preparation to deployment and operation

o Maintained relationships with creative, media, brand activation, and digital media agencies

o Managed and lead cross-functional meetings for stakeholders such as campaign managers, operations, and account managers to communicate project plans, backlogs, key information, milestones, and deadlines

ELM Technologies Saudi Arabia

Brand Manager, and Product Manager Sept 2009 – Jan 2014

o As a product manager, implemented TAMM Partners Awards, a new incentive program for resellers which rewards any salesperson with highest number of signed contracts increasing product revenue by 30%

o Lead a team as a Product and Project Manager to drive the implementation of best agile practices, facilitate cross functional collaboration between development teams, marketing team, and business stakeholders

o Supported internal communications team by providing content for internal knowledge sharing inside the SharePoint portal

o Prepared and presented high-level strategic reports to assess and monitor the performance of marketing functions

o Set product strategy, roadmap, go-to-market plan, and delivered product requirement documents and marketing requirement documents

o Interacted with clients to discuss all project requirements, concepts, ideas, user acceptance testing, and sign off

o Gathered requirements, worked on web-based applications, and documented user stories for Agile Project Management

Souq (Amazon.sa) Saudi Arabia

Digital Marketing Manager Jan 2007 – Sept 2009

o Assisted in launching eCommerce platform, Souq.com, then later sold to Amazon for $580 million

o Increased active website users to 40,000 in one year by implementing digital and traditional marketing campaigns

o Executed portal localizing and SEO/SEM activities

o Worked with retailers to manage and fulfill over 10,000 listed items in the first year

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