Digital Marketing Social Media

PRANALI BHOSALE

USA 857-***-**** *******.**@************.*** linkedin.com/in/pranali-bhosale sites.google.com/view/pranali-resume EDUCATION

Northeastern University, Boston Sep 2018 - July 2020

Candidate for Master of Science (MS) in Data Analytics Engineering – 3.89/4.0 CGPA Relevant courses: Data Mining, Data Management & Database Design, Data Visualization, Statistics. City University of London, UK Sep 2014 - June 2017

Bachelor of Engineering (BEng) in Computer Systems Engineering – 4.0/4.0 GPA SKILLS & CERTIFICATES

Software: Microsoft Office, MATLAB, Linux, VHDL, Multisim, IOR, Outlook, Advanced MS PowerPoint, Eclipse, Thunderbird, Hootsuite.. SDLC SAS ValidR ETL CRM Econometrics Finance MapReduce

Data tools: R Studio, Tableau, Advanced MS Excel, SAP Business Warehouse, Excel Solver, SQL Server Management, Microsoft Visual Studio, Power BI, Minitab-19, Flourish, Datawrapper, Access.Data Analyitcs

Programming Languages: C, C++, Java, Python, .NET, HTML, LINGO, OOP.

Certificates: R, Advanced Power BI, Tableau, Advanced Google Analytics, .NET, SQL, Digital Marketing. WORK EXPERIENCE

Synopsys, USA – Data Analysis (Market Research) Intern Jul 2019 - Dec 2019

Analyzed Automotive data, using SAP reporting, to provide key insights that drove the Marketing activities and campaigns, specifically focusing on Finance reports.

Implemented Data processing and visualization using Excel, Power BI and Tableau for Quantitative analysis.

Established a new Financial data gathering system by working cross-functionally to track the Automotive progress in-house as well as internationally, while refining the existing data.

Communicated complex Data analysis to higher management through PowerPoint presentations and Dashboards.

Strategized and performed Market Research.

Mindshare, UK - Business Planning Consultancy Intern Sep 2015 - Jun 2016

Designed business and communication strategies by working on Market Mix Modelling (MMM) projects for high profile clients such as Jaguar and Land Rover, Department for Business, Innovation & Skills UK.

Quantified the key drivers of sales and provided insights to facilitate a more evidence-based media investment approach by building Econometric models using R Studio which led to about 25% rise in KPIs.

Implemented Data gathering, cleaning and processing into Time Series format using MS Excel.

Extracted data sets from sources such as Addynamix and Nielson and tested fidelity using Data Visualization tool, Tableau.

Dolancing, India - Business Development Intern Jan 2018 - Jun 2018

Negotiated and closed sales with 50+ clients on a weekly basis.

Strengthened the Social Media presence by 75% by implementing digital marketing on platforms including LinkedIn, Quora, Facebook & Instagram.

Saisidha Sugar Equipment & Eng. Co. Pvt. Ltd, India (Part-time) - Executive Assistant Apr 2013 - Dec2017

Analyzed the manufacturing process closely to translate user requirements into dashboards and reports.

Represented the company at events such as the 5th annual International TTC conference held in Vietnam in August 2017 and networked with potential clients.

ACADEMIC PROJECTS

Built Movie Recommendation Engines Feb 2020 – April 2020

Built a Movie Recommendation System using content-based, weighted rating based, sentiment based & collaborative filtering engines.

Built a Predictive model to detect the presence of Heart Disease in Patients Jan 2019 - April 2019

Implemented Classification using Decision Trees and Logistic Regression model using RStudio.

Performance Evaluation measures such as Lift Charts, AUROC and F1 scores were executed. Created a Centralized Blood Bank Management System to avoid data redundancy by Jan 2019 - April 2019 enabling better communication while optimizing time and cost

Designed and implemented the Database and built an Entity-Relationship diagram (ERD) using MySQL. Implemented R Programming and Optimization techniques to Measure and Sep 2016 - Jun 2017 Improve Marketing Effectiveness

Programmed an Econometric model using R Studio to measure the efficiency of marketing activity.

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