Marketing

ROBIN MATHEW CHERIAN

Dubai

UAE

Mobile: +971-**-***-****

E-Mail: ************@*****.***

LinkedIn: https://ae.linkedin.com/in/rocherian

PROFESSIONAL SUMMARY

Experienced in the areas of business development, marketing, customer relationships and experience management and project management along with the knowledge and understanding of practical applications of technology. Quickly adaptation to an ever changing, technology driven commercial eco-system. Extensive practical knowledge of Microsoft office tools, digital marketing management on Google and social media platforms, organizational and people skills.

WORK EXPERIENCE

British Council, Dubai (July 2019 – Present)

Designation: Exams Marketing Manager – UAE

Lead the development and execution of the country marketing strategy for B2C and B2B audiences to meet business targets.

Responsibilities included:

Develop and execute online and offline campaigns to increase market share and customer acquisition.

Serve as the British Council brand custodian ensuring guidelines are complied to.

Ensure marketing processes in the country are aligned to global processes.

Monitor and report on agreed marketing KPIs for country Exams.

Identify opportunities in the market and competitor monitoring.

Plan and manage the country marketing budget.

Monthly and year-end reporting on progress against plan and deliverables.

Plan and monitor a small team and external vendors for marketing activities.

Gather intelligence, experience and ideas to identify/develop new ways to positively impact sales and marketing efficiency and effectiveness.

RAPID Shipping and Logistics LLC (April 2017 – May 2019)

Designation: Client Relations Manager

Develop processes and communication channels to acquire and retain international clients.

Responsibilities included:

Increasing customer loyalty online and offline channels.

Raising awareness of the company and its services through social media and email marketing.

Improving operational efficiencies and streamlining of processes to ensure quicker turnaround times.

Supporting customer journey from initial presentations, proposal creation, project reporting and internal and external stakeholder communication

Prepare customer invoices and ensure timely collection.

PeoplePro Enterprise for Social Impact Pvt. Ltd (October 2010 – March 2017)

Designation: Marketing & International Business Development Manager

Oversee the marketing function for the corporate office in India along with the launch and development of the business in the UAE.

Responsibilities included:

Develop a marketing function and oversee campaigns to support the franchise-based business in India and the direct B2C business in the UAE

Raise awareness for social & emotional skill curriculums among the education fraternity in the UAE

Network and build relationships with senior leaders in the education sector at institutions and government entities.

Implement direct marketing campaigns and B2B communication to recruit franchise partnerships

Represent PeoplePro across Middle East and India.

Communicate with clients (schools, universities, NGO’s and Corporate) to monitor and ensure customer satisfaction.

Responsible for online and offline corporate communications and brand activation of the three entities that forms PeoplePro Enterprise for Social Impact Pvt. Ltd namely PeoplePro LEAD (Education), PeoplePro ACT (Corporate) and PeoplePro Foundation.

Support franchises on product updates, sales training, marketing strategies and campaign activations

Data Direct FZ LLC (June 2007 – October 2010)

Account Manager – Relationship Marketing

New business acquisition, strategic consulting and project supervision in direct marketing, loyalty programs and CRM services. Managed client accounts and affiliate partners.

Responsibilities included:

Managing loyalty programme for retail client

Tactical communication campaigns for banking clients

Oversee data quality and standardization projects including consolidation of dealer customer/prospect data, formatting to specified structures and implementing a validation and update exercise for automotive client.

Fulfilment of direct marketing campaigns

Management of a toll-free number and customer acquisition through targeted communication for real estate clients

Jacobsons CRM Consultancy Services (July 2005 – June 2007)

Group Account Supervisor – CRM

Responsibilities included:

Consulting, Scoping and Planning of Customer Relationship Management processes to acquire and retain customers.

Customer journey mapping and experience management

CRM implementation, user documentation and training

Database standardization

Prior to being promoted as the Group Account Supervisor, I was an executive exclusively managing automotive client fulfilling direct communication campaigns and implementing custom CRM application

America Online Inc. (August 2002 – January 2005)

Designation: Workforce Management, Coach

Responsibilities included:

Working closely with Business Planning and Technology teams

Coordinate and implement 9 key processes for the Bangalore site.

Established a site help desk (Control Desk) as the nerve Center to ensure smooth flow of communication with internal and external stakeholders.

EDUCATIONAL QUALIFICATION

UNIVERSITY

Year Completed

Master in International Business

Indian School of Business Management and Administration

2016

Bachelor In Computer Science

Bangalore University

2005

Contact this candidate