Digital Marketer

DANIEL CONTRERAS

Miami, FL ***** 305-***-****

*************@*****.*** https://www.linkedin.com/in/daniel-contreras12/ CAREER SUMMARY

Digital Marketing Coordinator • Marketing Research • Content Marketing

A self-starter and detail-oriented, marketer with 3 years experience managing marketing campaigns from strategizing, content creation, implementation, and analysis, with a focus on consumer engagement

Creator and coordinator of multiple digital outreach working a minimum one month ahead of schedule. Experience using Facebook, WordPress, Shopify, Square, Mailchimp for digital outreach

Strong problem solving and analytical skills using current marketing best practices, backed by KPI’s AREAS OF EXPERTISE

Email Marketing

SEO & SEM

Google Paid Search Ads

Salesforce CRM

Microsoft Office Suite

Project Management

Photoshop

Social Media

Copywriting

PROFESSIONAL EXPERIENCE

The Book Club of California, San Francisco, CA (currently remote) September 2019 – Present Nonprofit member supported organization supporting the art of fine printing Program and Publications Coordinator

Identify, develop and execute programs including talks, exhibitions, field trips, and book-related events for the membership and general public; produce and develop publicity and marketing materials for programs, publications, and other organizational initiatives; and generate revenue from programs and activities.

• Increased sales by 435% by creating a purchase funnel using direct marketing by creating landing pages and emails that provide perceived value, product sampling, high quality images, enticing copy, in return, increasing sales

• Coordinated all in-person and digital outreach one month in advance, while managing content calendar for all events

Roaring Concepts, AMA FIU, Miami, FL April 2017 – January 2019 A student-run marketing agency, founded in May 2013, through the American Marketing Association. Market Research Analyst

Joined Roaring Concepts while pursuing my degree, this allowed me to apply what I had learned in the classroom to real measurable campaigns, while collaborating with like minded individuals

• Created survey(s) with over 350 participants which collected necessary data for our team and client to better understand the current market and perceived value of FIU School of Business

• Experience with qualitative and quantitative data having conducted focus groups, create surveys, and collect secondary data, to then create marketing strategies Graham Companies, Miami, FL January 2016 – August 2019 Privately held company known for the creation & development of Miami Lakes Leasing Consultant

Being a lifelong resident of Miami Lakes, I was able to sell the product of Miami Lakes and the lifestyle that is available to this area, along with strong customer service and sales skills

• Effective communication, decision making, and conflict resolution skills with clients, tenants, and contractors, in person and through other mediums of contact

• Strong sales and consulting skills with the understanding of Fair Housing Laws and internal qualifications for all prospective clients, to efficiently guide through the qualification process, in person and through CRM programs

EDUCATION

Bachelor of Business Administration in Marketing (12/2018) Florida International University, Miami, FL

Certification in Marketing Research and Analysis, FIU

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