Sales Manager

Persuasive and influential professional with nearly 15 years of versatile experience in pharmaceutical sales of various brands & products which are successfully established in Indian & International markets

Currently employed in Dr. Reddy’s Laboratory as Sr. Area Sales Manager and managing the sales of Econorm across Delhi NCR, Haryana & Jammu

Turnaround Specialist with a track record of enhancing the business and overcoming various challenges to establish brands

Steered business operations as a profit center with a view to realize pre-planned sales and revenue targets; developed and implemented relationship strategies; led to growth in business worth INR 5 crore

Resourceful in establishing productive, professional relationships with channel partners and key personnel healthcare fraternity and meeting assigned sales targets & strategic objectives

Expertise in annual sales planning, territory mapping & product-wise forecasting (based on historical data, market trends, competitive activity, promotional strategy and sales effort) with cost-effective approach

Developed and rolled-out winning go-to-market strategies for new product launches, product line extensions and product management / marketing initiatives

Directed large-scale cross-functional teams using interactive and motivational leadership that spurs people to willingly deliver expected results

Strategic Business Planning & Leadership

Territory Growth & Expansion

KOL Management

Channel & Distribution Management

P&L / Revenue Growth

Sales & Business Development

Key Account Management

Marketing/ GTM/ Brand Management

Competitor Strategy / Market Analysis

Leadership & People Management

Since Apr’2016 with Dr. Reddy’s Laboratory, Delhi NCR/Jammu as Sr. Area Business Manager Key Result Areas:

Adopting a disciplined process of determining product promotion to be offered & maintenance of channels in order to maximize sustainable profit in winning and retaining business

Strategically planning policies to increase sales; visiting KOL & KPL customers to build up the effective relationship

Monitoring all activities related to brand growth new product/ brand and promotional activities

Building professional relationships with core Doctors in assigned territories to increase ROI BINAY KUMAR SINGH

E-mail: ************@*****.***

Phone: +91-880*******

Senior Management Professional

Dynamic career that reflects rich experience & year-on-year success in driving sales & business development through effective strategy planning with end-to-end P&L accountability Profile Summary

Core Competencies

Work Experience

Reinvigorating the sales team and driving a culture focused on operational efficiency, over achieving targets and metrics-driven Return on Investment

Monitoring performance of each TSO and mentoring them on growth tactics by tracking competitor’s activities

Creating sales improvement initiatives that enhanced capabilities as measured by customer feedback

Identifying new business opportunities and suitable channel partners for entering new markets in the Pharma segment; building the business through strategies

Forecasting sales & revenue, identifying new markets and customer segments, developing sales strategies to exploit these opportunities

Communicating key marketing strategies to the team; conducting group/individual interactions to check on overall understanding of the marketing strategy by field force

Networking with key customers for securing customer loyalty; forging strong relationships to develop advocates/Key Opinion Leaders (KOLs) and communicate key messages to the medical community Jan’2015 – Apr’2016 with Walter Bushnell, Delhi as Area Business Manager Jan’2010 –Dec 2014 with MSD (Fulford) Ind Pvt. Ltd., Chennai & Punjab as TBM Key Result Areas:

Managed business development activities of the company through direct promotion of international brands and research molecules to doctors

Created need of brands in the market; assisted Healthcare professionals and updated them on information about latest medicines for Indian patients

Executed promotional activities for Elocon, Dipsalic, Dipgenta & Quadriderm

Acted as Key Account Manager; covered Top Institutions, ESI and M H across Punjab

Organized CMEs & conducted meetings between doctor and retailers Highlights:

Recognized as Top Third Performer (All India); incresed sales from 60% to 95% in Chennai

Conducted 36 chemist meetings for mature brands namely Quadriderm Jan’2008 – Jan’2010 with Wockhardt Merind Ltd., Delhi as Business Development Manager Aug’05 – Dec’07 with Meyer Organics Pvt. Ltd., (Technically attached with Meyer Vitabiotics), Delhi as Medical Representative Highlights:

Recognized as 100% target achiever every month; got best M R in team recognition by Zonal Sales Manager of division

PGDSMS (Marketing) from UPTECH University, Lucknow in 2005

B.Sc. in Science (Life science) from Udai Pratap Autonomous College, Uttar Pradesh in 2004

Diploma in Computer Application from UPTECH, Lucknow in 2001

12th from U.P. Board, Varanasi in 2000

10th from U.P. Board, Varanasi in 2000

Date of Birth: 10th August 1983

Languages Known: English & Hindi

Present Address: Best Home Flats- 201, Second Floor. Garhi Chaukandi - 201301, Noida Education / Certification

Personal Details

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