Social Media Digital Marketing

Sarbajit Bhattacharjee

Address: Bilekahalli, Bangalore, India

Phone: 740-***-****

E-mail: *********************@*****.***

LinkedIn: https://www.linkedin.com/in/sarbajitdigitalbranding Behance: https://www.behance.net/sarbajitbranding

Profile

I’m a Digital Marketing Strategist (Gunnies record holder) and Manager with over 8 years’ experience, developing and driving digital marketing initiatives and building brands. I’ve experience in managing and growing teams to overcome challenges and beat targets. I have technical and commercial acumen with well-developed interpersonal skills and the ability to forge strong relationships with stakeholders. I can communicate effectively with clients and colleagues alike and enjoy making new experiences and taking new responsibilities. I believe in making opinion that counts; adding smiles and not miles to my journey. I describe myself as a Foodie, Traveller and Marketer. I’m passionate about creating brand stories that the audience can relate to. I believe in content that can deliver any complex story in a simple manner. Professional Skills

Search Engine Optimization

Search Engine Marketing

Social Media Marketing

E-commerce Marketing

E-commerce Campaigning

Sponsorship (Cricket + Bollywood)

Influencer Management/Marketing

Community Marketing

Brand Positioning

Digital and offline ATL media planning and buying

Digital media buying in platform as well as out platform through native advertising, programmatic advertising, display advertising, CPC, video advertising, content advertising etc. Work Experience

TCL INDIA

Industry Vertical: Consumer Durable

Role: Digital Branding & Ecommerce (India)

Responsibilities:

TCL E-commerce & TCL Home Product Development

TCL Home India Centric Product Development and Go- To-Market Strategy Formation

Website product management & marketing for tcl.com and tclstore.in, iffalcon.com

Iffalcon by TCL Brand Marketing & Ecommerce

Operation

Product Alignment

Handling Amazon and Flipkart E-commerce marketing in platform

Vendor Central Amazon Marketing Service In-Hand

Execution on Real Time

June 2018 – April’20

Digital Marketing

Social Media Marketing

Affiliate Channel Setup for Ecommerce Review

Management

PR Activities

Ecommerce Marketing - Catalogue Management and

Traffic Management

Brand Positioning

Amazon AMS ads management

Flipkart ADS management ( PLA & Analytics)

Influencer Management/Marketing

Brand Store Digital Branding and Promotion

Milestones

Successful delivery of YouBuyWePay,

TCLTICKETTOCRICKET, MyHomeMyTCL,

TCLPerfectFanconteat campaigns

TCL home Ai x IoT app launch, TCL ecommerce

tclstore.in launch with Geekay Ranjit and Rajiv Makhni

Launched TalktoTCL talk show which connects the

consumer to the brand

Launched the TCL and IFFALCON fan community in

India

Supported the creation of a new global website for TCL in India

Managed sponsorship in Bigboss Hindi version and IPL Delhi Capitals & Hyderabad franchise collaboration Mermaid Digital

Industry Vertical: Events, Branding, Digital Printing, Graphics, Signage, Art & Artefacts

Role: Group Marketing Manager (India and the Middle-East) Responsibilities:

SEO Road Map Creation and Execution

Gallery E-Commerce Setup

Campaigning and Analytics

Conducting Events and Exhibitions

PR Activity for India and the Middle-East

BTL Activation

Data Centric Marketing

Office Branding & Visual Merchandizing

Retail Branding

Content Sourcing and Curation

ORM and Community Management

Jun 2017 – May 2018

Boson Technology Industry Vertical: Worked on multiple projects across different industries, the last one being Mobibloom

Role: Digital Product and Marketing Consultant

Responsibilities:

Project management

Social Media story built up

SEO road map and execution

Working knowledge in php, woo commerce, Magento, PrestaShop

Dec 2013- May 2017

Social media campaigning and analytics

Content sourcing and curation

UX Strategy based on consumer behaviour data

Logo Concept Creation

Digital Marketing (end to end)

ORM and Community Management

Brand Launch

Brand Positioning

PR Management

Influencer Marketing

Media Buying

Videocon Group Role: Management Trainee (Product management MDU) Responsibility: Managing Distribution Channels and agencies for brand positioning.

Recognition: CEO reward received for implementation of innovative concept.

Dec 2012- May 2013

Education

Integrated Diploma in Management -

Integrated BBA (Specialized in Digital

Marketing) and MBA (Supply Chain

and Operations)

International Institute of Planning and

Management – Exchange Program with National

University of Singapore

74.7%

Higher Secondary Education West Bengal Council of Higher Secondary Education 60%

Secondary Education West Bengal Board of Secondary Education 65% IT Skills

Windows, MS Office Suite, Internet Applications, Social Media Marketing, Google Ad words, Facebook Marketing Platform, Twitter Marketing Platform, ORM tools

Professional Certification

YouTube Content Ownership

YouTube Channel Growth

YouTube Asset Monetization

Google Analytics Individual Qualification

Shopping Ads Certification

Google Ads Video Certification

Google Ads Display Certification

Google Ads Search Certification

Search Ads 360 Certification

Amazon Certified E-Commerce Specialist

Amazon advertising certified professional (Search, Display, Video, Programmatic)

PMP Certification (MSME)

Personal Details

Date of Birth: 13/11/1988

Languages Known: English, Hindi, and Bengali

Gender: Male

Location: Open

Hobbies

Cooking Travelling Music Movies

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