Social Media Marketing

Zelda Zhang

* *** ******, *******, **, ***** 617-***-**** ***********@*****.***

Education

Northeastern University

MS in Project Management, concentration in Communication Sep 2017 - Aug 2019 Lanzhou University of Technology

BA in Marketing Aug 2012 - Sep 2016

Skills

Software: Microsoft Project, Excel, Word, PowerPoint, Photoshop, Multiple Kinds Editing Tools Marketing: Google Analytics, Marketo, Hubspot, Salesforce Strength: Strong Negotiation Skill / Multi-Tasking Management / Strong Interpersonal skill/Team Worker Problem-solving capabilities/ Exceptional sales skills Proficient/ Energetic and proactive/ Language: English / Chinese

Experience

Sales and Marketing Specialist Aug 2019 – May 2020 RBI Boston MA

• Assist in the daily growth and development of assigned campaigns and monitor campaign progress.

• Corporate with business parterners creating compelling product advertising pictures and videos.

• Assist with efforts of customer acquisition and retention.

• Expertly manage the needs of external customers, interact and communicate with customers.

• Drive sales through retail promotional campaigns, successfully sign 20 customers per week. Marketing/ Personal Banker June 2016 - Aug 2017

Citi Bank Zhejiang, China

• Negotiate insurance product sales with local enterprises

• Edit and update bank website's product contents weekly based on business data.

• Closely monitored the performance of current portfolio of specialty loans and made changes to achieve performance targets.

• Successfully corporate with at least 2 new clients once a month.

• Rewarded from the business competition activity held by Citi Bank in Shanghai, 2016. Internship

Business Development and Marketing Specialist June 2018 - Dec 2018 USCareerPass.com Boston MA

• Manage social media platforms (Facebook, Instagram, Waze, Twitter) and distribute to marketing content, to build company’s image, raise reputation, and attract potential clients.

• Increase brand impression from zero up to 1000 on social media by using paid advertising.

• Convert 200+ social media followers to attend company’s event by throwing social media campaigns.

• Expand collaboration partner list from 8 to 20 in 4 months.

• Generate and hold a series of Live shows which attract over 8 Key Opinion Leaders from different industries while raises over 2000 dollars and attract over 500 audience members.

• Establish and refine the user portraits with marketing team by collecting data from social media. Volunteer

Project Management Institute- PMI Mass Bay Chapter Boston Speaker Committee

• Effectively assist the team in finding speakers for Mass Bay Chapter events, Professional Development Day.

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