Social Media Marketing Manager

VANESSA M. FARIA

*** **** ******, *** ***** – CA 92101 • 407-***-**** • ***.*****@*****.***

EDUCATION

Northeastern University Boston, MA

Bachelor of Arts Degree in Communication Studies with a concentration in Marketing. July 2017 – April 2017 Carlos III University of Madrid Madrid, Spain

Studied Marketing abroad for a semester in one of the most prestigious universities in Spain. July 2015 – Jan. 2016 Kingsborough College Brooklyn, NY

Associates of Science, concentration: Journalism. Sept. 2013 - June 2015 Michelangelo Institute Florence, Italy

Studied abroad for a year at a scientific school in Italy and developed fluency in Italian. June 2013 – Aug. 2013 PROFESSIONAL EXPERIENCE

PaintLine Remote

Marketing Director (full-time) Feb. 2018 - Nov. 2019

● Responsible for designing and optimizing Facebook AdWords, Amazon and Google Ads campaigns. Managed a

$5,000 monthly budget on ads which generated over $100,000 in sales.

● In charge of all content development, brand development and all daily social media activities.

● Designed and managed all monthly email campaigns through MailChimp.

● Designed the website and continued to oversee all website related tasks on Shopify and WordPress.

● In charge of the website’s weekly SEO optimization through competitor’s research.

● Responsible for writing and going over contracts with influencers and other brands. Homeloans Remote

Marketing Manager (contractor) Nov. 2017 - March 2018

● In charge of building a brand and distributing content through eight different social media platforms (Twitter, Instagram, Facebook, Pinterest, Google+, Youtube, Google My Business, Medium)

● Design different graphics for all the social media channels.

● Worked closely with content team to come up with interesting blog posts for the website.

● In charge of marketing strategy building to increase views through paid and organic advertising.

● Managed 10 different advertising campaign through Google. Reserve King Remote

Social Media Manager (part-time) June 2016 - Nov. 2017

● In charge of weekly management of all social media content strategy for increased engagement.

● Designed and optimized FB AdWords campaigns for converting targeted audience to customers.

● Created multichannel marketing plan for building brand awareness and growing customer base.

● Developed strategic partnership with influencers to establish credibility for the brand.

● Worked closely with the creative directors and copywriters to develop weekly blog posts with SEO optimization Travelniq Remote

Marketing Manager (part-time) June 2016 - Nov. 2017

● Responsible for creative development of logo, branding and website designing of the company.

● In charge of overseeing all marketing efforts (paid and organic).

● Managed a group of four in different areas of marketing -- social media, adwords, email campaigns & copywriting.

● Was in charge of copywriting for all PR purposes and attended to all customer needs.

● Responsible for creative development of logo, branding and website designing of the company.

● Supervised hiring process, financials, and company registration. NTL Trust Remote

Marketing Consultant (part-time) Jan. 2016 – April 2016

● Created a social media strategy while managing all social media accounts (25% increase in 4 months).

● Proofread all company related documents.

● In charge of writing highly SEO optimized articles related to immigration, real estate, citizenship, trusts & etc.

● Managed the website for weekly updates through WordPress platform. Intralinks New York, NY

Copywriter (part-time) Jan. 2016 – June 2016

● Edited all company related documents and managed content on their website

● Wrote documents, e-mails, and articles. Translated documents from English to Portuguese.

● In charge of adding SEO words to the website.

United South End Settlements Boston, MA

Marketing Development (Intern) Aug. 2015 – Dec. 2015

● Prepared content for blog, newsletter, and social media channels by interviewing program participants, attending events, and working with program staff.

● Photographed programs and events.

● Prepared print materials such as advertisements, recruitment flyers, and newsletters.

● Daily management of social media and responsible for the creation of marketing plans. Spirit and Flesh Magazine New York, NY

Social Media, Writer, Editor (Intern) Jan. 2015 – July 2015

● Conducted interviews with highly reputable artists, models & etc., and wrote follow-up articles.

● Created content and managed all social media platforms with focus on brand management and increased engagement.

● Copyedited the website and optimized based on certain keywords.

● Brainstormed strategies to increase public engagement and improve website performance. SKILLS & INTERESTS

Computer Skills Microsoft Word, PowerPoint, WordPress, SEO, SMM, Hootsuite, MailChimp, Zoho, Skype Language Fluent in Portuguese, and English; advance understanding of Italian and Spanish, and basic understanding of French.

Photography Skilled with DLSR camera and software such as: Ribbet, Gimp, Adobe Photoshop Lightroom, Adobe illustrator, InDesign and Photoshop) Video editing (Vegas Pro and Filmora Wondershare)

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