Sales Marketing

VEDANTA BAGLA

Address: B-***, Om Sai Shrusti, Sector – 17, Ulwe, Navi Mumbai

Mobile: 91-907*-**-**** • Email: ************@*****.***

• Date of Birth: 18th January 1982

PROFESSIONAL EXPERIENCE

A result oriented Professional with 13+ years of work experience in Real Estate & Retail industry. My key performance areas include identifying suitable strategies depending on geographical locations and adding value to the organization wherein I work and contribute to its growth and grow along with it.

My strength primarily involves Marketing Campaigns, Advertising, Sales Training, Closures. I am skilled at consumer lead generation, nurturing and conversion through a blend of traditional and online marketing.

NIRMAN GROUP, NASHIK & MUMBAI June 2017 – July 2019

Sales & Marketing Head

Nirman, Pioneers in affordable housing since 4 decades, is synonymous with quality and Trust in Nashik

Primary Challenge:

-Key personnel for business strategy and process design

-Formulation of marketing strategies to promote the products, services of the company in a highly customer-oriented market.

-Designing and executing online and offline campaign resulting in lead generation and increase in Brand Awareness.

-Build brand focus in conjunction with operational requirements, ensure maximum brand visibility and capture optimum share of mind through ATL & BTL campaigns.

-Designing creative in consultation with internal creative consultant & external agencies.

-Coordinating the timely execution of outdoor media (Hoardings, Pole kiosks, Unipoles, etc).

-Track competitive market conditions and contribute to the formulation of new product strategies.

-Formulated ways to increase the authority of the website and social media pages to ensure better indexing by search engines.

-Content management for all online media promotions, campaigns etc.

-Liaising with creative agencies, media houses, and printing & production vendors.

-Supervision of Marketing collaterals and campaigns, ensuring the designs and messages meet the company brand and regulatory guidelines.

-Responsible for preparation of quarterly, half yearly and yearly marketing budget, while tracking ROI for all activities.

-Research new potential customers or partnerships.

-Equipping the team with various tools for better results via training.

-Timely monitoring of the deliverance of every team member and overall revenues.

-Identify, evaluate, and recommend potential strategic business partners or alliances that advance the strategic plan.

Selected Accomplishments:

Instrumental in launch of two residential projects.

Garnered a growth of 30% month on month for lead generation.

The conversion ratio was well above the industry standards at 18%.

The overall marketing expenses was reduced from 4% to 3.5%.

Sales revenue growth of 40% over last year.

PROVISO GROUP, NAVI MUMBAI June 2016 – June 2017

Head – Sales and Marketing

Proviso, a renowned name since 2 decades, is synonymous with quality and affordable housing in Navi Mumbai

Selected Accomplishments:

Negotiated Brand Estate deal with The Times of India.

Extracted 1:99 subvention scheme from HDFC, TATA Capital & Indiabulls Home Loans to enhance the growth in sales revenues.

Launched a campaign 10% Cash Back & Freedom from Taxation

Garnered a growth of 50% month on month for lead generation.

The conversion ratio was well above the industry standards at 20%.

The overall marketing expenses was reduced to 2.5%.

The sales revenue growth for the year 2016-2017 was 33% as compared to previous year.

NIRMAN GROUP, NASHIK & MUMBAI March 2013 – June 2016

Manger – Sales and Marketing

Nirman, Pioneers in affordable housing since 4 decades, is synonymous with quality and Trust in Nashik

Selected Accomplishments:

Negotiated Brand Estate deal with The Times of India, Lokmat Media & Dainik Bhaskar Group.

Got three promotions in the span of 18 months, elevated from Executive to Manager – Sales and Marketing.

The conversion ratio was well above the industry standards at 18%.

The overall marketing expenses was reduced to 3%.

Sales revenue growth of 30% year on year.

DEEPAK TRADING COMPANY, VARANASI April 2006 – December 2012

Executive – Sales and Marketing

Deepak Trading Company is one of the largest Garment Traders in U.P. with outlets in multiple locations

Primary Challenge:

-Reorganize / streamline business and jumpstart stagnant sales through multi-pronged approach

-Key personnel for business strategy and process design

-Formulation of marketing strategies to promote the products in a highly customer-oriented market

-Develop and implement a strategic business plan

-Research new potential customers or partnerships.

-Identify, evaluate, and recommend potential strategic business partners or alliances that advance the strategic plan.

EDUCATION

ACADEMIC QUALIFICATION

Master in Business Administration, Major – Marketing, from ICFAI, Gurgaon in 2006

Bachelor of Computer Applications, from School of Management Sciences, Varanasi in 2003

Intermediate from St. John’s D.L.W. in 1999, Varanasi

High School from St. Joseph’s Convent School in 1997, Varanasi

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