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Social Media Executive

Location:
Wassaic, NY
Salary:
120000
Posted:
August 13, 2020

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Resume:

TERRENCE P. McCAULEY

917-***-**** (cell) • E-Mail: adfa99@r.postjobfree.com

Employment Profile:

An accomplished leader with extensive experience in public affairs, crisis communications, internal communications and government relations. A highly skilled, self-motivated executive who seeks to continue to grow in a dynamic organization.

Employment Experience:

ROOSEVELT ISLAND OPERATING CORPORATION (RIOC) – NEW YORK, NY MAY 2019 - PRESENT

Public Information Officer

§Appointed by the administration of Governor Andrew M. Cuomo, serving as a main point of contact between the corporation and the Executive Chamber’s Press Office.

§Developed strategy and implemented improved, streamlined and more transparent internal and external communications to build brand and deliver one consistent voice. Initiatives included: “Re-Introducing RIOC” and “RIOC Employee Advisories”.

§Collaborate with the corporation’s Executive Team to execute internal and external branding and communications strategy leveraging channels such as website, intranet, email, text and social media platforms.

§Draft speeches, President’s reports, press releases, talking points and other remarks for executives.

§Serve as a chief source of internal and external communications with employees, the media and the community.

§Responsible for hiring and supervising team to execute plan to build brand and develop deeper resident engagement.

§Manage all crisis communications for Roosevelt Island, including all updates including the COVID-19 pandemic, weather events and transportation outages on the Island.

§Effectively produce and pitch stories to bloggers, local media and documentarians about important Roosevelt Island stories, such as the world-famous Tramway, historic places like The Octagon and The Smallpox Hospital ruins, the Island’s ‘Brutalist’ architecture, the pneumatic AVAC sanitation system and the many capital improvements taken on by the organization.

§Successfully cultivate and maintain strong relationships with community leaders, government agencies and elected officials on federal, state and local levels to collaborate and partner on various initiatives, such as affordable housing, safety, capital projects, town halls and public hearings both in person and online.

§Partner with RIOC’s Public Safety Department (PSD) and the New York Police Department (NYPD) to inform Island residents about various police and safety initiatives such as National Night Out, Safe Streets, bicycle / pedestrian safety, senior and disabled care, transportation safety and patrol concerns.

§Provide near real-time updates to the public regarding transit service changes affecting the Island, such as RIOC Tram service, RIOC Red Bus service, MTA Bus and MTA Subway.

§Create presentations, reports and press releases concerning company initiatives, milestones and events.

§Leverage tools such as Everbridge and Civic Plus to manage all internal and external communications.

PUBLISHED AUTHOR – VARIOUS WORKS 2008 - PRESENT

§Award-winning fiction writer of over a dozen acclaimed novels published by Penguin, Kensington, and others.

§Managed all aspects of branding, marketing, communications and publicity including creation of sell sheets, signage, brochures and social media.

§Conducted and managed author speaking events to maximize book sales resulting in becoming sought-after speaker and subject matter expert at various conventions and writer-based events.

§Successfully developed personal website (http://www.terrencemccauley.com), as well as leveraged Twitter, Facebook and other social media to amplify brand, promote short stories, events and other creative initiatives.

§Collaborated with writers and editors to create an effective strategy to maximize creative output on various projects.

MTA METRO-NORTH RAILROAD (MNR)—NEW YORK, NY APRIL 2004 - FEBRUARY 2019

Manager, Corporate & Public Affairs

§Crafted and implemented public affairs strategy for various crisis events, transportation initiatives, service interruptions, fare increases and successfully completed projects for one of the largest US commuter railroads.

§Drafted speeches, remarks and statements for senior railroad representatives for board meetings, public presentations and internal meetings.

§Served as a principal communications liaison between the railroad and key stakeholders, including elected officials, MTA board members and community groups regarding the railroad’s operations, services, and other initiatives.

§Collaborated and implemented strategies with consultants, MTA Headquarters and Metro-North staff to inform stakeholders about important regional projects such as the Penn Station Access Study, the Governor’s Enhanced Station Initiative, the Harlem-125th Street Station Improvements, Tappan Zee Bridge/I-287 Corridor Environmental Review, the West of Hudson Regional Transit Access Study and various other initiatives throughout the service area.

§Oversaw the compilation, writing and distribution of the agency’s annual report by partnering with all divisional executives to ensure complete accuracy of facts.

§Supervised and helped coordinate special events, public hearings, community outreach efforts and ceremonies involving MTA Board Members, elected officials and railroad senior management.

§Represented Metro-North at various public meetings, such as community board meetings, public hearings and business improvement district meetings.

§Led negotiations between Metro-North and municipalities regarding sale, lease and usage of property.

§Investigated and crafted Metro-North’s response to proposed legislation, state agency proposals, inquiries and requests from elected officials, community leaders and interest groups.

EMPIRE STATE DEVELOPMENT CORP. (ESD)– NEW YORK, NY AUGUST 1996 - APRIL 2004

Deputy Director – Strategic Business Division

§Following the tragedy of September 11th personally retained/attracted companies to lower Manhattan, resulting in the creation and retention of over 10,000 jobs.

§Distributed over $12 million in federal funds dedicated to redeveloping lower Manhattan.

§Assessed the needs of distressed companies of various sizes affected by September 11th and advised them on the best manner to receive appropriate federal and state loans and grants.

§Met with, presented to and negotiated with C-level executives of client companies.

§Assisted displaced companies in finding suitable space and other resources in New York City.

§Coordinated a variety of relief efforts with various federal, state and local agencies.

§Negotiated and secured economic development incentives for companies from various industries looking to expand and/or relocate in New York State.

§Collaborated with ESD management on various business marketing campaigns to attract multi-national corporations to New York State such as print /electronic media advertising and direct mail campaigns.

§Conducted cost-benefit analyses, analyzed financial assistance applications, drafted project memos and extended offer letters.

Education:

Fordham University, Bachelor of Arts - Political Science



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