Social Media Digital Marketing

ANNA MIJARES

253-***-**** ***********@*****.***

San Pedro CA 90732 www.linkedin.com/in/annamijares SCRUM PRODUCT OWNER DIRECTOR PROJECT MANAGER

MOTION PICTURES & TV/NETWORKS PRODUCTION, MARKETING & DISTRIBUTION

Certified Scrum Product Owner (Scrum Alliance); Professional Scrum Master (scrum.org); ITIL- certified

United States Patent Holder

Solid portfolio management background delivering mobile and web-based solutions that drive revenue and/or reduce costs

Media & Entertainment areas include TV/Cable Networks, Animation, Motion Picture Productions, Post-Productions, Business Affairs, Digital Marketing, Worldwide Publicity, Exhibitor Relations, Non-Theatrical Sales

Areas of technical specialties include mobile and web-based applications; Digital Asset Management integrations; Titles/Rights data consumptions; Data Visualization EXPERIENCE

Sony Pictures Entertainment, Culver City, CA April 2008 – April 2019 Product Owner/Project Manager (2010 to 2019)

Collaborated with studio executives to refine, execute and achieve strategic objectives through technology solutions that increase revenue or reduce costs.

Conducted regular strategy sessions with business leaders to identify opportunities for competitive differentiation, ensuring strategic alignment between IT initiatives and business goals.

Partnered with IT Leadership to assess portfolio health

Worked with studio innovation teams to develop ideas around new, cutting edge Motion Pictures and TV virtual production technologies, processes and solutions

Led the successful deployment an immersive mobile solution designed to aid studio executives in release strategy analysis

Introduced then implemented a social media integration initiative resulting in increased audience impressions

Collaborated with Agile Management Office to coach various Scrum teams on Agile best practices, as part of an aggressive organization-wide Agile transformation initiative

Managed a portfolio of 10 B2B mobile and web-based applications for the Motion Pictures groups.

Prioritized features/stories, planned sprints, conducted sprint retrospectives, built consensus, and coordinated sprint release schedules with onsite and offshore teams and outside vendors

Led efforts to initiate project funding (discovery, elaboration, estimation, cost benefit analysis, project charter, funding, project kick-off, etc.). Senior Business Analyst (2008-2010)

Lead Business Analyst on a $2M web and mobile application designed to track talent, script and story submissions through the various stages of production and marketing.

Led requirements discussion with Production Administration, Production Finance, Production Accounting, Development, Story, Business Affairs, Legal, Corporate Treasury.

Developed and documented requirements through wireframes and use cases.

Developed vendor Request for Proposal (RFP) documentation.

Participated in RFP activities including vendor demos, roundtable Q&A sessions, vendor profile & product analysis, rating and scoring, and vendor selection. Anna Mijares ***********@*****.*** Page Two

THE CONDE GROUP, La Jolla, CA November 2007 – April 2008 Senior Business Analyst/Business Process Designer at Toyota Financial Services, Torrance, CA

Gathered and documented current business process flows for a loan origination system re-platform in the automotive captive finance industry.

Led requirement gathering sessions with business units, technical resources and vendors

Modeled future state business process flows.

STRATEGIC RESOURCE PARTNERS, Manhattan Beach, CA August 2006 - November 2007 Project Manager at FOX Cable Networks, Century City, CA/New York, NY Oversaw phased implementation of PACE, a TV ad sales order processing application.

Managed production rollouts to 12 major cable television networks.

Monitored project health, tasks and deadlines.

Participated in user JAD sessions; documented business requirements.

Lead the review and prioritization of outstanding defects and enhancements. PARTNERS CONSULTING, Aliso Viejo, CA January 2003 - August 2006 Senior Business Analyst at Toyota Financial Services, Torrance, CA Led Joint Application Design (JAD) sessions with various corporate sponsors in developing business requirements for an automotive captive finance and loan origination software with e-Contracting capabilities.

Coordinated implementation plans for production rollout to 32 dealer finance offices.

Provided end-user support during initial implementation. ADDITIONAL RELEVANT EXPERIENCE

HP Management Consulting (formerly EDS Consulting), Cerritos, CA

Client: First Health Group - Rancho Cordova, CA (Senior Business Analyst)

Client: California State Automobile Association - San Francisco, CA (Senior Business Analyst / QA Lead)

Client: Weyerhaeuser Containerboard Packaging and Recycling - Federal Way, WA (Business Analyst)

EDUCATION

Bachelor of Arts in Business Administration (BSBA), with focus on Management Information Systems

California State University, Fullerton

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