Franchise Operations Manager

SCOTT C. LANNI

720-***-**** – ***********@*****.***

Experienced franchise operations and marketing director/manager responsible for an over 15% increase in average unit volume while crafting and implementing new co-brand training program, social media voice, website, and expanding international presence. Looking for a role where I can use my talents to grow with the company and add to the bottom line.

Relevant Work Experience

Doc Popcorn, LLC (A Dippin’ Dots Company) February 2014 – June 2020

Franchised QSR Located in High Traffic Venues like Malls and Convention Centers

Brand Manager

Increased AUV over 15% for Doc Popcorn / Dippin’ Dots co-brand locations

Created Operations and Training materials for new co-brand initiative within Dippin’ Dots

oTrained new franchisees

oOpened (onsite) 30+ locations in 6 years

Responsible for brand voice and content on Social Media

oIncreased likes and follows by 35% in 2 years

Created program to shift e-commerce to local franchisees

oReduced corporate costs by $75k while adding sales to franchisees

Researched Trends, Developed, and Introduced new menu items

oLimited Time Flavors

oCo-brand menu items featuring Dippin’ Dots

Created, starred in, shot, and edited video training program for franchise system

oOver 60 minutes of training material across 17 modules

oAvailable on YouTube for staff to watch

Managed Franchise Ad Fund Budget of $125K annually

Lead Team on re-design & re-write of Doc Popcorn / Dippin’ Dots franchising site

Ensured compliance in all aspects related to brand standards

Re-wrote & Updated Training Manuals

Director of International Operations

Expanded International locations from 1 in Japan in 2014 to 20+ across Japan, Chile, & Oman

Developed International Training Program for Master Franchisees

Optimized Supply Chain Logistics for exporting ingredients and materials

Operations Director

Streamlined new franchisee on-boarding and training process

oDecreased time to open from 6 months to 3 months with new operations protocols

Developed & refined new operational systems to assist franchisees in training and operations

oCreated co-brand training system with Dippin’ Dots

Pinch A Penny Pool Patio and Spa, Inc June 2006 – February 2014

Largest Franchised Pool Supply Company in the United States

Senior Account Manager

Oversaw local advertising / marketing budget of over $1.4 million per year

oMaximized local spends to increase sales an average of 5% per year

Expanded local marketing program

oIncreased franchisee adoption by 40%

Various Experiential Marketing & Event Companies May 1995 – May 2005

RedPeg Marketing; Relay Sponsorship & Event Marketing; Entertainment Marketing; Field Marketing & Management; Collegiate Advantage; Jeremy’s MicroBatch Ice Cream

Region Manager; Events Manager; Promotions Manager; Event Supervisor; Market Rep

Education

University of Tennessee Knoxville, TN ~ Bachelor of Science in Advertising Communications

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