MICHAEL GOLDSTEIN, ESQUIRE

* ******* ***** *****: 339-***-****

Westford, MA. 01886 E-mail: adf9eo@r.postjobfree.com

Career Profile:

Tech-savvy, Google Analytics Certified Marketing Manager, capable of generating web traffic for clients and increasing corporate profits through setup of email marketing and drip campaigns, social media marketing and PPC advertising and SEO. Proficiency in various marketing tools and a deep understanding of ways to optimize SERP and social media timelines with extensive knowledge about online marketing trends and other Google and social media updates.

Highlights

Certified in Google Analytics Individual Qualification

Familiar with popular email & SMS notification programs

Sound knowledge of keyword analysis, Google AdWords, Google Analytics, On-page & Off-page optimization techniques, SEO strategies, and Facebook ad campaigns

Utilized white hat SEO and PPC campaigns to generate website product sales and conversions

Experienced with SEO audit software including SEOmoz, Screaming Frog SEO Spider

Skilled using Microsoft Office, and multiple CRM software

Experience with HTML, VB Script, SQL, XML, PHP, CSS, and Adobe Photoshop

Experience

Director of Demand Generation, 02/2020 – 09/2020, Connect Now Inc., Boston, MA

Created strong brand and product awareness for the target audience of real estate agents and brokers.

Planned and executed inbound and outbound campaigns to drive qualified leads and nurture segmented audiences in the CRM

Developed content, advertising, and marketing creative and product marketing collateral for use across all channels including: PPC, SEO, Social and print

Responsible for tracking and analysis of marketing KPI metrics to regularly present to the CEO and continually optimize campaign performance for revenue generation.

Participated in all review and planning sessions with sales, marketing and product teams to present demand generation strategies and plans.

SEO Analyst, 02/2019 – 04/2019, Moody’s Analytics, Waltham, MA (contract position)

Assist Moody’s Analytics in promoting a new structured finance software developing a microsite and on the Moodys.com site through understanding of Google Algorithms and traditional SEO tactics

Keyword research and reporting as well as conduct a competitive analysis

Website content audit reporting including recommendations for on-page SEO optimization

Drafted static SEO-optimized page content for website, based on recommendations

Created a strategic link building plan for Off-page SEO optimization

Owner/Marketing Manager, 10/2014 – Present, VRG Web Design, Burlington, MA.

Manage the designers, programmers, and content writers as independent contactors

Generate leads for online marketing services through social media advertising

Experience with analysis and selection of Facebook custom audiences for digital ads

Customize search engine optimization strategies for local search & social media campaigns

Use tools including Google PageSpeed Insights, Google Analytics, Screaming Frog and GT Metrics to benchmark clients and competitors

Maintain promotional activities including drafting white papers and articles for client products on all social media platforms including Facebook, Instagram, and Twitter

Managing Partner, 06/2006 04/2019, Law Office of Goldstein and Clegg, LLC

Attorney, handling legal matters relative to procurement, concessions, personnel, labor & employment, and debt reorganization

Review of contracts, agreements, fiscal law, and advice on procurement to include construction, supply & service, and simplified acquisition contracts

Draft & negotiate contract amendments to reflect required modifications to existing contracts

Personnel and employment law matter to include advisory matters on discipline and employee misconduct and ultimately, litigation of wrongful termination cases

Managed corporate debt collection and reorganization proceedings

Managed associate attorneys, paralegals, and support staff.

Professor, 12/2002 12/2007, Merrimack College, North Andover, MA

Instructed in the MIS and Continuing Education Departments for the Webmaster program teaching course in:

Active Server Pages and Database integration

Search Engine Optimization and online marketing

Use of Adobe and Macromedia Suite Software

How to use Microsoft Excel and Access for business

SEO Manager, 7/2005 10/2006, Rock Coast Media, Newburyport, MA

Led all SEO planning and strategy for national clients including Marriot & Princess Cruises lines

Organized monthly SEO meetings to discuss effective marketing strategies and discussing trending algorithms

Managed multiple duties – on page optimization, text content, header tags, appearance to crawlers, sitemaps, and link replacement

Used analytical tools to benchmark clients and competitors page rank and SERP

Made use of Keyword tools to find trending words and optimize keyword density in articles

Education

2005 Massachusetts School of Law Andover, Massachusetts J.D. Law

2000 University of Massachusetts Amherst, Massachusetts, Bachelor of Arts in Finance &

Operations Management.

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