Social Media Marketing

EDUCATION

Spring **** - Present

Southern University A&M College

Bachelor of Arts in Mass Communications, Concentration in Public Relations HONORS

- Patrick F. Taylor Scholar

- Dolores Margaret Richard-Spikes Scholar

- TOPS Scholar

LETS GET IN TOUCH:

Home: 225-***-****

Mobile: 225-***-****

*********@*****.***

ACHIEVEMENTS

- 2018-2019 Public Relations Student of the Year

- 2018-2019 Capstone Skill of the Year

- 2018 Highest GPA in South Central Region of

Alpha Kappa Alpha Sorority, Inc.

- Dean's List (Fall 2016, 2017, 2018, 2019 &

Spring 2017, 2018, 2019)

PROFESSIONAL SKILLS

- SEO Skills

- Adobe Photoshop

- Social Media Management

- Web Content Development

- Event Planning/ Hosting

PERSONAL SKILLS

- Adaptability

- Conflict Resolution

- Critical Thinking

- Relationship Building

- Self-starter

WORK EXPERIENCE

- Host events and giveaways on campus in coherence with the role of socially interacting with consumers through paid postings and ads.

- Create engaging visuals and spearhead HBCU campus campaigns to promote the brand

- Advertise merchandise on campus in efforts to promote brand relevance TikTok Campus Representative

Campus Representative & Brand Ambassador September 2019 - Present

- Implemented three social media plans and graphic designs to gauge Southern University students on campus to vote.

- Spearheaded three campus events on campus and 1 off-campus at Louisiana State University

Millennial Voter Engagement

Communications & Marketing Intern October 2019 - Present EXTRACURRICULAR

Honors Ambassador's Association - President

Alpha Kappa Alpha Sorority, Inc - Vice President

National Association of Black Journalists - Vice President of Public Relations Association for Women's Studies - Member

Southern University Chapter of NAACP - Member

-Curated and designed graphic designs to be posted on main social media site

- Constructed and edited editorials, music reviews, and daily reports Mi5 Recordings

Consultation & Marketing Intern May 2019 - August 2019

- Assisted company executives in the operation and set-up of high profile events

- Assisted with the Women’s Empowerment Brunch, Marc Morial AT&T Dinner, & Culmination Mixer

Essence Festival- AT&T Humanity Connection

Marketing/Events Assistant July 2019

- Designed, curated, and managed aesthetic and organization of the company’s social media pages

- Created a social media blueprint and analyzed social metrics and analytics

- Increased page following by 20% within the first 2 months

- Increased overall follower interaction by 15% within first 2 months The Lenox Look

Social Media Manager & Strategist March 2019 - September 2019 CHLOE' J. HORTON

MAJOR: MASS COMMUNICATIONS

CONCENTRATION: PUBLIC RELATIONS

GPA: 3.9

ABOUT

Chloe' Horton is a multi-faceted, social media savvy and creative graduate seeking opportunities in

Marketing & Public Relations.

@Chloejayh Chloe' J. Horton

Contact this candidate