Sales Marketing
Resume:
CECILIA WRIGHT
MARKETING PROFESSIONAL
***************@*****.***
PROFILE
Dynamic marketing professional with experience in project management, customer onboarding, segmentation, and competitive research. Highly organized, excels at planning, scheduling, and contract negotiations. Analytical thinker with strong market research and data analytics abilities. Exceptional communicator with effective interpersonal skills and teamwork mindset.
AREAS OF EXPERTISE
Project Management & planning
Marketing & Communications
Mobile Banking Apps
Online & Mobile Banking
Customer Segmentation & Onboarding
Competitive Market Research
Data & Analytics
Budget Forecasting
Contract Negotiation
Online & Print Advertising
Teamwork & Collaboration
Vendor Management
Regulatory Compliance
Accounts Payable
EDUCATION
Bachelor’s Degree, Advertising
SAN JOSE STATE UNIVERSITY
TECHNICAL SKILLS
Microsoft Office: Access, Excel, PowerPoint, Word, Teams
Proprietary FI systems
CRM – Salesforce.com
Workfront PM Software
QuickBooks
SQL
VOLUNTEERISM
Treasurer, Benicia FC
HIGHLIGHTS
Increased bank fee income over $1M between 2014-18 by conducting annual deposit fee study and implementing appropriate changes.
Supervised and individually managed over 20 Fortune 500 companies for national advertising program with $12 million-dollar budget.
Recognized as leader in publisher sales goals for 8 consecutive quarters.
Honored with Professional Teamwork Award for 3 consecutive years.
PROFESSIONAL EXPERIENCE
Assistant Project Manager 2020
ALBERTSON’S, Pleasanton (Remote), CA
Project managed on the Own Brands team, including product tracking, imaging, maintenance, and accurate product labeling.
Managed vendors to ensure suppliers products to market meet company standards.
Identified key growth opportunities by category through product industry research and prepared strategic briefing materials.
Marketing Representative II 2008 to 2020
CALIFORNIA BANK & TRUST, Oakland, CA
Managed products and programs as Project Leader and SME for online and mobile banking, including Zelle, eSignature for wire enrollment, eDocuments in mobile, and mobile remote deposit capture.
Administered multiple marketing budgets, forecasted future needs based on analytics and data. Managed weekly updates to consumer loans and deposit rates.
Wrote and produced internal communications for product launches, enhancements, customer communications, reference documents, FAQ guides.
Streamlined project tasks by using Workfront Project Management software to plan and prioritize project tasks, customize reporting, and manage project timelines. Created reporting dashboards for executive management.
Developed a customer Onboarding program. Achieved high secondary deposit account opening for consumers and businesses, high credit applications, and overall high balances.
Reconciled accounts payable and expenses within Concur.
Optimized performance of check vendor programs by fine-tuning sales goals.
Facilitated response to internal audit exams for corporate marketing by understanding financial institution regulatory guidelines and rules.
Increased sales and acquired new customers by purchasing business leads/prospects and distributing them via Salesforce.com.
Senior Account Executive 1999-2008
TMP DIRECTIONAL MARKETING, Atlanta, GA
Drove products/projects from proposal to delivery to meet client needs and grow revenue. Exceeded sales goals year over year including leader for 8 consecutive quarters.
Evaluated and placed print and online advertising. Negotiated with vendors on contracts to ensure best offering/price and fulfilled client needs.
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