Digital Marketing Sales

Gregory R. Capozzi

** ********* **, ******, ** **801 **************@*****.*** 914-***-**** www.linkedin.com/in/gregorycapozzi

Education

University of Connecticut: Storrs, Connecticut May 2020

Bachelor of Science, Business

Major: Marketing Analytics

Minor: Data Analytics

Major & Minor GPA: 3.56/4.00

International Studies Institute: Florence, Italy May 2018-June 2018

-Study abroad program that focused on strategic international marketing research in foreign countries

Relevant Course Work

-Business Database Systems, Spreadsheet Modeling, Market Research, Consumer Behavior, Digital Marketing, Data & Text Mining, Project Management, Effective Business Writing, Strategy Policy & Planning

Work Experience

Fastenal Sales Analyst Intern June 2019-January 2020

-Familiarized myself with point of sale system that incorporated data entry for monitoring daily sales objectives and inventory

-Researched competitors pricing to support strategic planning activities for product improvements and implementation

-Executed sales orders as requested while tracking accuracy compared to contractual obligations

-Worked internally with sales representatives to ensure client sales contracts were properly fulfilled

UConn Athletics Operations Assistant January 2017-December 2019

-Defined, planned, and managed assigned projects to underclassmen employees to ensure execution and delivery

-Active in analyzing problems and setting priorities regarding minimizing risk for game day events

-Worked alongside university sponsors to ensure effective product placement to maximize exposure

-Rehabilitated UConn brand through detecting fan satisfaction trends resulting in a 18% increase in student ticket sales

Training

KPMG Virtual Data Analytic Internship

-Learned from KPMG employees about how to strategize and execute data analytic problems faced in the industry

-Conducted task such as cleaning databases, segmenting fields and blending numbers to detect trends and opportunities within Tableau

-Conceptualized myself with Microsoft Excel functions such as pivot tables and v-lookups to dissect data

Tableau 10: A-Z Hands on Training for Data Science Program

-Developed clear and concise data visualization dashboards to make sense of numbers that influenced strategical business decisions

Google Analytics for Beginners

-Learned basic functions such as implementing tracking code, analyzing basic reports, setting up goals and campaign tracking

Advanced Google Analytics

-Gained knowledge on advanced features including data collection, processing, configuration and complex marketing tools

SQL Bootcamp 2020

-Learned SQL syntax, how to aggregate functions, use logical operators for queries and how to create databases

Activities

Pi Kappa Phi Fraternity Marketing Chair September 2016-January 2018

-Instrumental contributor to establishing foundation of fraternity presence on campus while developing long-term growth

-Generated a 20% increase in membership during my tenure along with a 95% retention rate

National Business Honor Society Initiated Member September 2015- June 2016

-Inducted based upon academic achievement within various business courses & active classroom involvement

Computer Skills

-Advanced : Tableau, Google Analytics, Microsoft Excel, Microsoft Access, Microsoft PowerPoint

-Intermediate: SQL, Salesforce, JMP, SPSS

Clubs

-UConn Finance Society Discussed current financial markets while competing in simulated Mock Wall Street competition

-UConn Marketing Society Networked with Alumni who provided insight about the evolving industry of business marketing

-Sports Business Association Learned about the significant impact business plays in the sports world through weekly case studiesmodeling and lysis techniques to discover insights related various business and technical do

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