NIKITA

KULSHRESTHA

Market Research Specialist

CONTACT:

adf8jz@r.postjobfree.com

844-***-****

D82 South City II

Sector49 Gurugram,

Haryana

**, ****** ****** ****,

Shastripuram, Agra

SOFTWARE:

MS POWERPOINT

MS EXCEL

Q SOFTWARE

SURVEY REPORTER

SPSS

TABLEAU

STATISTICAL:

Regression

SKILLS:

Flexibility/Adaptability

Leadership Quality

Communication

Problem Solving Ability

Conflict Management

Decision Making

Logical and Critical Thinking

Strategic/ Tactical Planning

ABOUT

An ambitious, self-motivated professional, passionate about strategy, analytics and data interpretation. Adopts a fiercely competitive approach to acquire business understanding and can handle complex situations from a strategic and tactical perspective .A strong sense of sincerity and hard work with an outlook of dedication and realization to the fact that there is no shortcut to success. A PGDM with specialization in Marketing and HR, I have developed vital business skills and am equipped with expertise needed to take on managerial roles in any organization PROFILE SNAPSHOT

199*-****-**** 2015

Birth Class 12th BBA MBA(Marketing & HR)

9th FEB HPS Agra Aryan Institute of Jagan Institute of Mgt Mgt &Studies, Agra Studies, Rohini- Delhi

EXPERIENCE

VARENIA CIMS - GURGAON

RESEARCH MANAGER CONSUMER INSIGHTS- JAN’ 2020 – MAY’ 2020

(KEY CLIENTS- Indigo Airlines, KFC, VIVO, Spectra, HT Media, Colgate) CLIENT CONSULTING: Understanding the client business problems and suggest custom solutions by writing proposals and generate insightful reports. More than that analyzes the market/ industries trends with the help of secondary research for designing questionnaire which support in the meaningful reports.

PROJECT MANAGEMENT: Reporting to senior management, for the successful execution of customized quantitative projects, which includes proposals writing, project costing, questionnaire designing, scripting, data analysis and report writing DATA CLEANSING: Using SPSS, rectify the inappropriate data sets and transform the data into structured readable format

CONDUCT INTERVIEWS : Assisting in other verticals i.e “Qualitative team” in moderating depth interviews for the leading oral care brand, also conducting wholesaler and retailer interview for the confectionery brand

TYPES OF PROJECTS

HANDLED:

Adhoc Study

Product Testing

Concept Testing

Brand Track

Diagnosis Study

Customer Satisfaction Survey

Usage and Attitude Study

AD Test

MOTOR

KANTAR IMRB-NEW DELHI

RESEARCH MANAGER CONSUMER INSIGHTS- JAN’ 2019 – DEC’ 2019

(KEY CLIENTS- Mother Dairy, IBA Halal, Airtel, Relaxo, Business Standard) PROJECT MANAGEMENT: Managing multiple projects at time, providing daily reports about the project growth to the client and senior management. Proactively anticipating, overcoming or escalating challenges to the seniors in a timely manner STAKEHOLDER MANAGEMENT: Take full responsibility of entire project cycle and handling day to day activities, partnering across departments like costing, scripting,field team, external vendors, for smooth delivery and excellent client service DATA COLLECTION: Instructing & briefing field people regarding the requirement of the project and get collect the primary data for the individual projects and ensuring the quality of data by further escalating in case of any errors

DATA ANALYSIS & VISUALIZATION: Providing analysis plan or bring the raw data into readable format for the insightful solution.

QUERY HANDLING: Handling client’s additional request and provide them actionable insights or solutions

TRAINING & DEVELOPMENT: Assist and provide training to the interns according to the project requirement

NIELSEN INDIA PVT LTD- GURGAON

RESEARCH ASSOCIATE SHOPPER_ MOTOR_ CI-AUTO- APR’ 2017-DEC’ 2018

(KEY CLIENTS - Coca Cola, Escorts Tractor, Hyundai, Sony) PROJECT EXECUTION: Performing various activities such as - Q’re checking, finance related activities coordinating with field and analysis team, for deriving the final findings for the report

DOCUMENTATION: Developing and maintaining relevant documents before meeting or call, to ensure all deliverables meet client and team expectations in terms of scope, speed and quality.

DASHBOARD VISUALIZATION :Extracting and managing data to help team in designing the layout for the client

QUALITY ASSURANCE : Ensuring data quality before sending the final deliverables like raw data, daily report, final report to the client PROJECTS AND INTERNSHIP DETAILS

INTERNSHIP WITH HT MEDIA LTD MAY’ 2016-JUN’ 2016

Project Title: Market research to analyze perception of customers towards financial newspapers” Ensured availability and visibility of products at Retail Counters Did comparative analysis of Economic times and other competitors in terms of volume, customers’ preferences etc.

Did comparative analysis of all the schemes given by other competitors. LIVE PROJECT WITH NIELSEN INDIA PVT LTD OCT’ 2015-NOV’ 2015 Counting Exercise- Managing the field team on the final day and helped in announcing the final result on news channel & internet.

Exit poll for Bihar- Help seniors in predicting the final results on final day by doing the same exercise on the sample size

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