To whom it may concern,

I am writing you to express my interest in your Sales Manager role.

With over 25 years’ of experience of running a downtown Duluth Business, I have developed an extensive understanding of people. Furthermore, and through experience in business development, I understand the importance of strategic thinking and the preparation it takes to create a plan and develop a sales proposition along with the benefits that I can bring to the client. I have enclosed my resume for review, and welcome the opportunity to meet you face-to-face to hear your vision for this position and to discuss my interest in your company. Sincerely,

William Olson

William P. Olson

5336 Avondale Street, Duluth, MN 55804 / 218-***-**** As a Business owner for 30 years, I have built strong, trusting and respectful relationships with customers, vendors and industry partners. I am a team player that recognizes and appreciates people’s strengths and gifts. I thrive in a high communication and positive atmosphere where success as a team is the goal. I am committed to help my co-workers and clients reach their goals, through positive, enduring and honest relationships. STRENGTHS

Strong Leader Listening Skills Follow-Through Positive Influence Closer EXPERIENCE

Kraus-Anderson Construction, Duluth, MN

Director of Business Development August, 2018-September, 2020

• Developed leads through key decision makers and market leaders

• Used my long list of contacts to open doors and create opportunities

• Built the company marketing plan for 2020 and produced over $20MM in sales Northern Business Products

Business Development & Sales, September 2015 - August 2018

• First year revenue $250,000

• Second year revenue $1,050,000

Stewart Taylor Company, Duluth, MN

Vice President, Director of Business Development & Marketing June 1986 – June 2015

For 30 years, I worked hard to build strong relationships throughout NE Minnesota.

Maintained sales figures by developing diversified products while the printing industry started its historic decline. Long-standing relationships helped keep the company viable.

Worked with a positive attitude under intense pressure to keep the company alive, all while keeping the customer’s needs at the top of the list Duluth Sign, Duluth, MN

President, Business Development – June 2012 – June 2015

Founded Duluth Sign and built strong customer and vendor relationships

Managed all sign projects and grew the new company sales to $500,000 in just 3 years

Developed SEO and key word phrase search to promote internet exposure Duluth Huskies, Duluth, MN

Part time Assistant General Manager January 2012 – August 2012

Helped new owners understand the baseball environment in Duluth, MN

Helped increase total revenue by 15% over previous year

Set up special events and followed through on customer satisfaction Emprove, Superior, WI

Director of Business Development November 2011 – January 2012

Sales lead for a (JCAHO supported and SaaS HR function) innovative, aggregating performance evaluation process that our team built for the medical industry

Sold 12 Emprove platforms to various facilities including Essentia in Duluth, MN

Analyzed and found new markets that expanded the sales base outside of the medical field to maximize exposure and increase sales

EDUCATION

Bemidji State University, Bemidji, MN

Bachelor of Science June 1986 Communications Degree ORGANIZATIONS

Currently active

Holly Scanlan Foundation, Volunteer

Northern Lights Foundation, Volunteer

Two Harbors Chamber of Commerce, Member

Duluth Greater Downtown Council, Executive Board Member and Treasurer

Duluth Greater Downtown Council, “September Slam” Golf Outing Chair Past involvement

Duluth Area Chamber of Commerce Executive Board Member and active member for 25 years

Duluth Area Chamber of Commerce Golf Outing, Chair

Duluth Area Chamber of Commerce “Leadership Duluth”, Graduate

Duluth Kiwanis Club, Member

Northland Country Club, Membership Chair

Jamar Boy Scout Golf Outing, Board Member

Lake Superior Advertising Club, President

ALS Black Woods Blizzard Tour, Board Member for 10 years

University of Minnesota Duluth Athletics “Big Jig” Ice Fishing fundraiser, Board Member for 6 years

COACHING HISTORY

Head Baseball Coach @ Lake Park Little League, Volunteer for 10 years 2000-2010

Assistant Coach University of MN Duluth / Pitching and Batting Coach 2000-2004 HONORS & INTERESTS

USA Pan American Fast Pitch Team Silver Medalist, 1991 Cuba

3-Time All American ASA Fast Pitch Softball

2-Time National Champion 1988, 1995

NAFA All American and National Champion 1992 / MVP

Indiana State Champions 1994

Minnesota Softball Hall of Fame inductee 2021

Bemidji State Baseball 4 Year Letter Winner / Senior Captain & MVP

Dog mushing. Completed 2 Beargrease races and the Alaskan Denali Doubles race

Boy Scouts of America – Eagle Rank

I value family, friends, hunting, fishing, cooking and music

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