Dave Mayer St. Louis, MO 314-***-****

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SALES MANAGEMENT

Sales Leadership Strategic Market Development Sales Force Development

Profile Summary

–Experienced Sales and Marketing professional with proven accomplishments driving sales, meeting goals, and increasing profit margins regardless of the economic or competitive climate

–Progressive and Decisive management abilities that clearly articulate complex business challenges and objectives into actionable plans relative to sales, operations management, new business development

–Expertise in building and leading high performing sales teams in the planning and implementation of effective operational strategies over multi-state territories, driving increased market share, greater revenue, and bottom-line growth

–Skilled in monitoring and profiling competition, analyzing data, and identifying competitor’s strengths and vulnerabilities in support of multimillion-dollar organizations, vetted P&L management experience

–Exceptional Communicator with a consultative sales style, strong negotiation skills, exceptional problem-solving and a keen client needs assessment aptitude

Areas of Expertise

Sales Leadership Sales Management P&L Management Strategic Market Development Channel Management Negotiations National Accounts Sales Force Recruiting and Development Customer Acquisition & Penetration B2B Promotions Best Practices

Professional Experience

Division Manager 11/2010 – 03/2020

Safco Products Minneapolis, MN

Spearheaded the sales efforts within the independent dealer channel, specifically with aligned, contract dealers. Developed and executed strategic sales plans and initiatives designed to support both division goals, and company goals, from a revenue, growth, quota, and market share attainment perspective.

Managed 34 independent sale representatives in the western half of the United States, including Hawaii and Alaska, as well as the Pacific Territories and Canada; (08/2016) assumed responsibility for 26 independent sales representatives throughout the central United States, as well as the Caribbean; (07/2019) led the sales efforts in the Southeast United States, Mexico, Central and South America and the Caribbean

Grew “core/office products” dealers (dealers not aligned with one of the Big-5 manufacturers) on an annual basis of 29% and a compounded growth basis well above the industry and company performance

Developed a comprehensive Strategic Dealer Sales Plan strategy, identifying target accounts and creating field tactics to drive increased revenue and metrics to track success

Created monthly metrics and dashboards for each rep group, and each rep within the group, tracking overall quota performance, pipeline performance, growth, trends, new product initiatives, target dealer performance

Key Accomplishments:

oSuccessfully targeted and penetrated “aligned-contract” dealers with YoY growth of 8% (industry growth approximately 4%) and compounded 4-year growth, well in excess of both industry and company performance

oCreated a showroom plan with 27 targeted dealers increasing aggregate sales by 45% over the prior 12-month period. Program was adapted across the country based on this success

oProduced the Sales Representative of the year from within division 8 out of 9 years

Business Development Specialist 10/1998 – 10/2010

CFSolutions, LLC St. Louis, MO

Grew company from a greenfield start-up to annual sales in excess of $10M. Significant emphasis on working with top level executives of major corporations resulted in on-going projects and corporate standards programs ranging from $100K to over $7M.

Created standards program with large corporate end-users such as Boeing, Express Scripts, Stowers Institute, Charter Communications/Spectrum, Internal Revenue Service, Toyota North America Engineering, and others, generating over $3M in annual sales

Established a dealer distribution network accounting for annual sales of approximately $5M; established wholesale distribution network contributing in excess of $2M annually

Worked with top management of manufacturers to set mutual goals and expectations, review performance, evaluate and provide feedback on programs and product

Key Accomplishment:

oServed on multiple Sales Representative Advisory Councils for manufacturers focusing on future new products, best practices, policies, and programs

Additional Work History:

Vice President Sales, North America 12/1997-10/1998

Dauphin, North America Boonton, NJ

Responsible for increasing market share and revenue. Worked with the President and Vice President of Marketing to create and implement a long-term strategic plan and the companion tactical initiatives aimed at penetrating the specifier (architectural and design) market. Led the evaluation, hiring, training and development of the field sales team.

Vice President Sales 1/1995-11/1997

EckAdams St. Louis, MO

Aggressively recruited and hired by the President of this $27M manufacturer of ergonomic seating, as Division Sales Manager, advancing to the position of Vice President of Sales within 10-months, and growing annual sales to $97M.

Division Sales Manager 8/1984-12/1994

Kimball International Jasper, IN

Hired as a district manager and was rapidly promoted to the role of Division Sales Manager, responsible for 27 states and Canada.

Education

Bachelor of Science, Marketing

Indiana State University

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