CPG/Pharmaceutical Sales

IDA KELLY

EXECUTIVE CPG/MARKETING BRANDING

IK

CONTACT

PPROFESSIONAL PROFILE

A Senior Marketing Professional with extensive years experience demonstrating growth and success in CPG and Marketing Industry. My expertise is in developing and leading brand building marketing solutions via collaborative customer relationships. and new business development. I have solid expertise in national consumer promotions, sponsorships, and digital. As a team leader that has successfully led marketing programs from conception to commercialization, utilizing organizational leadership and crisis management, I am a solutions provider that will ensure ROI through fundamental marketing by-understanding shopper consumer insight, joint ventures and alliances. Highly analytical professional with exceptional problem solving abilities. Highly experienced in consensus building and teaming, budgeting and financial management, proficient in identifying and resolving problems, maximizing resources and ensuring optimal productivity, communicating complex ideas with individuals/groups. Collaborative leader with the ability to brand, train, motivate and mentor productive cross-functional teams to outstanding performance

+1-(613-)219-6895

********@*******.***

Stittsville

linkedin.com/IdaKelly

EXPERIENCE

Creative Retail Store Designer

A Bark Above -New store launch- 2020

Experienced in conceptualization, design and launch of quality pet store retail boutique in accordance with business growth plans, innovation,forcasting, while enhancing brand image

Proven ability to convert basic building plans into impactful and revenue enhancing new store settings.

Dedicated to providing organizational and structural fluidity toward maximum facilitation of merchandising and as welcoming to shoppers.

TERRITORY SALES MANAGER

Royal Canin Ottawa, Ontario 2012 – Present

Organizational leadership along with strategic development and execution of promotional programs and sponsorships throughout Central Ontario

Best practice and benchmarking new business development.

Led and managed the strategic development and execution of new brand launches into the market., performance optimization.

Provided thought leadership as the face for the Central Canada Sales team to the senior-level sales/marketing teams during the conceptual development, communication design.

Manage 1 million dollar portfolio with double digit growth year over year period

MARKETING BRAND CONSULTANT

Royal Canin/Mars Guelph, Ontario 2018

Developing social media brand awareness campaign to launch separate business pillar into the market

Nationally forecasting marketing plans, work closely with Global agencies to develop branding through collaborative cross-functional teams

Successfully supervised and developed Agency cross-functional teams to create social media space to drive client engagement /retention, while also working with third party advertising firm. Multi- site operations, with consensus building and teaming.

Leading a team that conceptualized and launched a social media platform to generate increased usage, consumption, and behavior change through a Global brand platform program. Additionally, driving incremental sales across our brands and retailer, breeder, veterinarian clients by building brand loyalty and usage.

EDUCATION

UNVERSITY VICTORIA

BUSINESS/MARKETING

PROFESSIONAL

New Business Development

Crucial Conversation

Conflict Resolution

Sustainability Implimanetation

Competitive Market Positioning

Account Management

Client Needs Assessment

Contract Negotiation

Business Management

Budgeting & Project Planning

Project Implementing

Collaborative Leader

EXPERIENCE -CONTINUED-

SALES AND MARKETING KEY ACCOUNT MANAGER

Burnbrae Farms Ottawa, Ontario Date - Date

Lead and developed new business development, through joint ventures and alliances, managed strategic development and execution of promotional programs and Sponsorship in partnership with Canadian Olympic Women’s Hockey team, Queens University, Diabetes Society of Canada

Hockey team, Queens University, Diabetes Society of Canada

Managed the forecasting and business analysis for Eastern Ontario, Western Quebec

Responsible for the planning and execution of promotional programs of various Key Accounts

PHARMACUTICAL SALES AND MARKETING REPRESENTATIVE

Schering-Plough Ottawa, Ontario 2007-2008

Developed and implemented successful business plans to increase market volume and share. Exceeded territory growth within first 6 months by 51%

Comprehensive experience in project management and consultation surrounding managed care organizations, allergy management, pharma- co economics and outcome research.

Conducted seminars to both clinical specialist and pharmacists- driving sales and recruitment through brand messaging and persuasive up-selling

PHARMACUTICAL REPRESENTATIVE

Norrizon Ottawa, Ontario 2004-2007

Managed a diverse portfolio including Asaphen, Rhinaris, Cold FX, Cell FX

Constantly achieved and surpassed quotas by deploying sales strategies centered on building strong client relationships and equipping providers with concise and relevant product knowledge

Analyzed trends and integrated sales report data and forecasting to effectively identify current and future business opportunities.

PERSONNAL SHOPPER/DESIGNER SPECIALIST

Holt Renfew Edmonton, Alberta 2000-2001

Lead trend specialist showcasing top prestigious brands to elite cliental, source couture designers for clients needs, showcasing the latest innovations in designers.

Main Lead Trend Specialist manager of Private Cliental, deliverables within multiple categories and retail channels for the business pillar

Navigating the latest design trends for high profile clients

Led and managed effective recruiting, hiring and training of 6 direct reports within the department

TECH SKILLS

Adobe Photoshop

Adobe Illustrator

Salesforce

Microsoft Word

Microsoft Excel

Email Marketing

Affiliate Marketing

CSS / HTML

ACHIEVEMENT

BOARD DIRECTOR-14 SUMMIT INC

$6 million Investment Company

2012-Present

TOP SALES REPRESENTATIVE OF THE YEAR

Pharmaceutical Sales

2007– Canada

TOP SALES REGION OF THE YEAR

Pharmaceutical Sales

Eastern Ontario

INTERESTS

Reading

Socializing

Meditation

Cooking

Running

Travelling

Photography

REFERENCES UPON REREQUEST

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