Business Intelligence Analyst

JASMINE (ANH) PHAM

linkedin.com/in/jasmine-pham jasmine-pham.wixsite.com/home pnhuanh97 @gmail.com 267-***-**** Highly analytical graduate with strong experience in data wrangling, modeling, analysis, and visualization. Excel at translating complex data into actionable insights that helps key stakeholders drive strategic business decisions. EDUCATION

Drexel University Philadelphia, PA

Bachelor of Science in Business Administration (Business Analytics, Marketing) Graduated with Honors: June 2020

Cumulative GPA: 3.87; Majors GPA: 4.0

PROFESSIONAL EXPERIENCE

Your Part-Time Controller Philadelphia Business Intelligence Analyst April 2019 - June 2020

• Identified potential lags in the recruiting pipeline by developing daily refreshed reports that highlights key hiring metrics such as time to fill and current candidates in process

• Automated workflows to reduce time of data entry and client outreach by 95% and ensure 100% on-time project completion

• Performed ETL using API, Power Query, and DirectQuery; built real-time Microsoft Power BI dashboards for 12 clients to automate periodic reporting process and monitor financial and operational performance

• Analyzed marketing campaigns on local radio stations, identifying potentials for market expansion and recommending strategies for betting targeting

World Sales Solutions Newtown Square SAP Jam Associate Consultant April 2018 - September 2018

• Built intuitive SAP Jam collaboration groups for SAP business units and Global Fortune 500 companies through effective engagement with managers and key stakeholders

• Led an initiative to implement Google Analytics for over 1400 assets of the BlackRock Academies Jam site, extending reporting capabilities by 90%

PwC Vietnam Hanoi Marketing & Communications Associate May 2017 - September 2017

• Tracked internal newsletter engagement level in MailChimp and provide recommendations that increased open rate by 40%

• Utilized VLOOKUP and PivotTable to consolidate alumni lists of over 3000 contacts into a structured format

• Compiled media reports on PwC’s major events and interviews to evaluate media coverage and effectiveness PROJECT EXPERIENCE

Predictive Models on Breast Cancer Philadelphia June 2020

• Predicted breast cancer from digitized images of breast cells by developing and optimizing machine learning algorithms, resulting in 95% accuracy, 99% AUC, and a lift metric of 2.2

• Identified the four most significant cytological features in distinguishing between benign and malignant tumors Text Mining on Airline Reviews Philadelphia May 2020

• Conducted text preprocessing, data visualization, and sentiment analysis on 15,000 tweets using lexicons and logistic regression in R to predict consumer sentiments towards six U.S. airlines

• Delivered actionable insights on major customer pain points around poor customer services and flight delays Essity Global University Challenge Philadelphia Global Winner January 2019 - March 2019

• Led a team of four to conduct research on global handwashing behavior, social media usage, past campaigns, and current trends to propose ideas for a viral marketing campaign that aims to educate and inspire changes in handwashing behavior PwC Case Competition Philadelphia 2nd Runner-up April 2018 - May 2018

• Developed an implementation model for a convenience store chain that increases the number of stores by 20% in 7 years while saves the annual cost by $20M

• Evaluated market opportunities, consumer behavior, and financial impacts to analyze costs and benefits of the solution TECHNOLOGY & SKILLS

Query Language (SQL, DAX, M), Business Intelligence (Tableau, Power BI, Power Automate, Power Apps), Statistical Programming and Data Analysis (Excel, R, SPSS), Digital Marketing and CRM (Google Analytics, Salesforce, HubSpot, Facebook Ads Manager), API

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