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Digital Marketing Social Media

Toronto, ON, Canada
September 18, 2020

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Anchal Sharma

Digital Marketer - SEO/SMO/Adwords/GA & Search Console



Digital Marketing Manager with demonstrated history in client branding and promotion using online campaigns, planning and execution, Search Engine Optimization (SEO), and Social Media optimization

(SMO), and Paid Advertising. Have a sound knowledge of tools such as Google Analytics, Tag manager, Optimize, Google Ads, Facebook Ads, etc and skills like Client handling, Reporting & Team Management and ability to manage multiple clients and projects for all kinds of clients. EXPERIENCE

WYZchef, Singapore - SEO Project Manager

WYZchef is an online Marketplace for Corporate catering aggregating best restaurants in Singapore

● Responsible for Website Structure & User Experience

● Optimized Keywords Ranking leading to top Google Search result hits.

● Responsible for digital marketing research, strategies planning and execution.

● Highlights include working in a fast-paced startup with tight deadlines and dealing with international restaurant chains to onboard carters. Experience in Social Media and Paid Advertising campaigns

● Tools used include MS Excel, MS Powerpoint, Moz, SEMrush, ahrefs, Google Analytics, Google Adwords, Search Console etc

Udacity - Digital Marketing

● Earned a Digital Marketing Nanodegree.

● Ran campaigns for Email and, Social Media Marketing (Facebook, Instagram and other platforms)

● Executed strategies for paid advertising campaigns

● Gained in-depth experience on Google Adwords and keywords research

● Learned about Campaign analysis like ROI

● Tools used MOZ, Google Analytics, Mailchimp, Google Adwords, Hootsuite SEO Discovery, India - Project Manager

SEO Discovery provides Digital Marketing, website building and other content creation services to clients from all over the world.

● SEO team lead responsible for complete project life-cycle including hiring, mentoring, client communication and quality checks

● Advise clients on advertising and sales promotion strategies

● Managed multiple small teams (5-7) in Digital marketing strategy from planning to execution to project delivery

● Multiple Projects handling (approx 90) at one time which includes reporting

● Lead initiatives to form new internal departments for employees learning and development including workshop handling, and SEO meetups.

● Highlights include Client focussed planning, mentoring juniors, and timely delivery of projects

● Tools used include MS Excel, Ahrefs, Hootsuite, Google Analytics, Search Console etc DeftSoft, India - SEO Executive

Deftsoft is a Digital Marketing company which also provides website, app and content building services

● Responsibilities include on-page optimization, keyword research for SEO, website optimization and off-page optimization

● Managed client digital branding and promotion strategies

● Highlights include learning strategies for branding and promotion online

● Tools used include MS Excel, Ahrefs, Moz, Google Analytics, Search Console etc EDUCATION

Udacity Digital Marketing NanoDegree Online January 2020

● Specialization in Digital Marketing

● Executed projects to promote digital marketing program online Bachelors of Engineering Rayat & Bahra Kharar, India 2009-2013

● Specialization in Computer Science & Engineering

● 72% Overall


SEO Discovery

● Was promoted from Assistant Project Manager to project Manager in 3 months in the year 2017

● Was appreciated for my work as a Project Manager in the year 2018 Deftsoft

● Awarded three times with Certificate of Appreciation in one and a half years for my work

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