Social Media Sales

RICHARD MCDONALD

Chicago, IL 703-***-**** *******.************@*****.***

Senior-Level Sales: Solution Selling

regional leadership strategic marketing consultative selling team leadership

Award-winning, record-setting sales leader with 19-year portfolio of success driving strategic sales, marketing, and business development efforts across regions and key accounts. Seeking new, challenging senior sales role. Finely honed leadership, relationship-building, negotiation, communication, interpersonal, analytical, and problem-solving skills. Core relevant competencies:

SaaS & Enterprise Sales Regional Sales Management Team Leadership & Training

B2B Sales & B2B2C Sales Contract Negotiations Market Share Growth

Strategic Sales Planning Consultative Selling Revenue Generation

Strategic Partnerships Digital Marketing Sales Profit Maximization

Account Management In Person Presentations Market Research

Relationship Building Discovery Process Managed Services

QUALIFICATIONS & HIGHLIGHTS

-Career history of consistently exceeding sales goals, setting companywide sales records, ranking #1 in new software sales, and attaining highest rate of customer retention among peers.

-Polished presenter; experienced in delivering presentations to audiences of 700+: National Association of Realtor's Convention, Northern Virginia Association of Realtors, Re/Max Convention, Coldwell Banker Convention, ERA Convention.

-Dedicated to identifying and leveraging opportunities to improve products, capture market share, and generate revenue.

-Proven ability to communicate, collaborate, and negotiate effectively with professionals at all levels of an organization.

-Equal ability to perform autonomously, as a team leader, and as a supportive team player.

-Skilled in mentoring, training, and motivating high-performance sales teams.

-Technically proficient in: MS Word, Excel, PowerPoint, Salesforce, Concur.

-Big-picture sales strategist, with solid hands-on tactical execution skills.

-10X President’s Club Award Winner.

PROFESSIONAL EXPERIENCE

REALTOR.COM Westlake Village, CA 2000-2012, 2014-2019

Move is the leading provider of real estate websites for consumers and real estate professionals. The Realtor.com Network of professional services includes: realtor.com, Top Producer Systems, ListHub, OpCity & FiveStreet.

Senior Regional Director, 2014-2019

Drive revenue, market share, and market penetration in Enterprise accounts across Western US region. Target largest real estate brokerages on West Coast, and leverage consultative selling techniques to identify prospective client needs and devise customized solution proposals highlighting value proposition of SaaS, managed services and digital marketing suite. Collaborate with project management, account management, and B2B marketing to ensure successful solution implementations and client support. Report directly to VP Strategic Sales.

Ranked as #1 in new software sales each year since 2015.

Grew business 240% in 2017-2018; achieved 2018 sales goal by January of 2018.

Met or exceed all quarterly & annual revenue targets; currently on track to deliver 460% on goal for 2019.

Recognized with 2 Presidents Club Awards based on Top 20 ranking out of 600+ sales reps.

Developed solid strategic relationships with such key accounts as Berkshire Hathaway, Coldwell Banker, Alain Pinel, and Century-21.

RICHARD MCDONALD

Page 2 703-***-**** *******.************@*****.***

PROFESSIONAL EXPERIENCE

REALTOR.COM 2000-2012, 2014-2019

Senior Regional Director, continued, 2014-2019

Attained highest billable SaaS book from strategic sales channel and highest customer renewal & retention rate at 95%.

Set all strategic sales channel records for single greatest total sales month, quarter, and year.

Tapped to participate on Sales Advisory Board.

Senior Sales Representative, 2000-2012

Promoted sales of Top Producer and Realtor.com software packages and related technologies including websites, electronic deliverables, and online banner advertising to real estate professionals across Western US. Facilitated training on Top Producer sales presentations. Partnered with marketing team to develop regional sales channel strategies. Provided product development team with key insights into customer and market trends, and helped improve software functionality. Developed content for SEO, social media sites, and video marketing. Reported directly Regional Sales Manager.

Established reputation as highest-grossing Senior Sales Representative in 12-year history of sales channel.

Recognized with President’s Club Awards each year from 2002-2009.

Attained sales average of 130% to quota, and ranked #1 among peers for field sales of CRM, website, and other deliverables.

Generated 50% of total channel revenue out of 15-member team during 2-month period.

Cultivated lasting alliances with key brokerages including Berkshire Hathaway, Keyes, Allan Tate, Re/Max, Long & Foster, Weichert, NRT Coldwell Banker, Sotheby’s, First Team, and Keller Williams; educated Real Estate Agents on benefits of strong online reputation.

Managed beta field testing for Market Snapshot, new award-winning capture and incubation product.

Attained or exceeded all quotas consistently throughout 12-year tenure in this role.

Trained majority of all sales representative in field channel.

FLASH FOTO, Los Gatos, CA 2013-2014

Emerging technology start-up specializing synthetic reality

Vice President, Business Development & Marketing

Retained to drive business development, social media strategy, strategic partnerships, online presence, and marketing efforts for this start-up venture. Administered $75K annual marketing budget. Reported directly to General Manager.

Created and syndicated blog content complete with keyword research, tags, and backlink/internal linking; grew blog from 0 to 1,000+ monthly views in < 90 days. SEO & SEM Expert.

Oversaw development of Facebook, LinkedIn, YouTube, Reddit, and Twitter presence; served as eyes and ears of brand across all social media platforms. Increased visibility with search engine & local search.

Analyzed social media campaigns and translated anecdotal and qualitative data into specific action recommendations; established social media best practices.

Developed critical technology partnership deals to help create end-to-end solutions that solved problems for advertisers.

Built relationships with strategic publishers, and identified new potential revenue opportunities.

Established and managed relationships with key suppliers and partners, and conducted business reviews to identify potential areas for growth and additional revenue.

EARLY CAREER: Senior Marketing Manager, GENERAL INVESTMENT DEVELOPMENT, 1997-2000; managed marketing and sales efforts to secure tenants for multiple apartment communities in Mid-Atlantic region.

ACADEMIC BACKGROUND

Bachelor of Arts in Economics George Mason University, Fairfax, VA

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