Marketing Manager

Sameer Vishwanath Gurav

Mobile: +919*********

Email: ***.*****@*****.***

Areas of Expertise:

Brand Building Identity Creation

Strategic Planning Product Management

Business Development Market Research

Digital Marketing Event Management

Lead Generation Media Management

Budget Management Communication & PR

Professional Experience:

LEAP INDIA PVT. LTD. (Oct. 2019-Jan. 2020)

Manager-Marketing

Worked with India's renowned Start-up in Supply Chain Solutions for industries.

Job Responsibilities:

Preparing and monitoring marketing budget for quarterly and annual basis.

Developing and planning strategies for branding and promotions.

Designing penetration strategy for a competitive market.

Building relationships with customers & key accounts and guiding sales team to achieve business growth.

Designing and improving sales policies.

Running marketing campaigns from ideation to execution.

Participating & executing trade exhibitions, industry events, seminars and conferences across the country.

Overseeing and approving Website development and maintenance.

Executing correct plans for SEO by improving web presence to attract overall website traffic and utilizing analytics to gather and track website metrics.

Working closely with agencies to manage & monitor Social Media Marketing, Paid Media Channels and Lead Generation platforms.

Planning, designing and executing PR for SBU’s and company.

Ideating, designing and publishing marketing collaterals, training programs for sales, HR, business development & other departments.

Measuring and analyzing performance of marketing activities.

Exploring opportunities for CSR & planning and executing the activities to boost organizational social image.

NILKAMAL LTD. (2014-2019)

Asst. Manager-Advertising & Branding

Worked with a leading material handling company in India, already established name in moulded furniture, for identity creation and maximizing reach to its target audience through apt marketing & branding solutions.

Job Responsibilities:

Assisting company’s vision & mission by coordinating and executing brand promotion activities.

Planning, developing direct marketing efforts for material handling division.

Conceptualizing strategic initiatives and implement details of a campaign.

Executing strategies with cross functional teams.

Preparing advertising budgets, calendars and projects.

Working closely with departments such as production, design and sales to consult on promotion of the products.

Supporting regional teams to introduce new products in the market.

Managing external marketing partners such as advertising agencies, digital marketing firms and production companies.

Gathering and organizing information to help with decision-making regarding media placement, campaign length, featured products and services, and technical details.

Designing and overseeing all aspects of digital marketing including database, email and display advertising campaigns.

Planning and managing social media platforms.

Identifying the latest trends and technologies affecting industry.

Evaluating important metrics that affect website traffic and target audience.

Planning and executing exhibitions, seminars, conferences and other events across country.

Supervising and managing inquiry and lead generation cycle via various channels.

Analysing competitor performance and market trends to provide recommendations for brand development.

H R ORGANO CHEM PVT.LTD. (2013-2014)

Asst. Manager-Business Development

Worked in an established team of techno-commercial professionals for enlargement of business and new opportunities of growth that delivers in accordance with the organizational strategy.

Job Responsibilities:

Research, source, make initial contact (cold calling, telephone prospecting), and meet potential clients at their locations to accurately qualify the prospect and establish needs.

Understanding of customer and market dynamics and requirements.

Preparing and presenting proposals and close new accounts in targeted verticals.

Developing and maintaining sales territory plan and ensuring achievement of company sales targets and profitability.

Working closely with the technical specialist, management team to generate new leads via vendors and distribution houses, understand competitors, end-to-end’s market position.

Creating a well-qualified pipeline of prospective opportunities by establishing and maintaining professional relationships with key decision-makers.

Attending conferences, meetings, and industry events.

Training personnel and helping team members develop their skills.

CHOKSEY CHEMICALS PVT.LTD. (2010-2013)

Asst. Manager-Marketing

Leading a department of product development, packaging, advertising and brand management for Rs.35 Cr. Business turnover. Holding responsibility of analyzing market, optimization of product mix & pricing, branding innovation and designing promotional strategies.

Job Responsibilities:

Developing the marketing strategy and plan.

Management of the marketing mix.

Researching and reporting on external opportunities.

Understanding current and potential customers.

Managing customer relationships.

Preparing & managing annual budgets with acticity schedule.

Measuring success and creating reports on marketing performance.

Writing copy & developing guidelines.

Managing product & packaging development.

Managing ATL & BTL activities.

Working closely with agencies for website & social media management.

PIDILITE INDUSTRIES LTD. (2008-2010)

Product Head – Wood Finish

Hired into newly created position to help a division transit from traditional ‘carpenters goods’ to ‘Do it yourself’ feel good product division. Identified new dell market niche, helping to drive a 24% sales increase. Was a part of a team that reversed negative sales trend, delivering 30% growth.

Job Responsibilities:

Understanding cutomer needs through market research & analysis.

Developing product lines and appraising new ideas for market viability.

Assessing competition by comparing produts.

Creating product marketing communication objectives.

Working closely with sales team to create product sales strategies.

Designing long and short term product sales forecasts and analysis for management.

Reviewing inventory levels and production schedule for product availability.

Introducing new products to the market with return on investment analysis.

Determining product pricing based on market research, production costs and anticipated demand.

SHALIMAR PAINTS LTD. (2005-2008)

Technical Sales officer – Can Coating

Worked for a niche product category to build industrial sales through specific clientele. Played a key role in

developing new products, identifying customer need. Achieved 19% sales growth by expanding clientele data base.

Job Responsibilities:

Identifying and establishing new business.

Organising sales visits.

Liaising with existing clients.

Preparing tenders, proposals and quotations.

Reviewing cost and sales performance.

Providing product education and advice.

Analysing market trends and assisting R&D & QC in new product development.

Providing pre-sales and post-sales support for the benefit of customer from the referral stage to the completion of the query.

Negotiating contracts, terms and conditions along with support management team sensing industry demand, competition and prices.

Education:

PGDBM from Welingkar Institute Mumbai (2010)

Diploma in Paint Application Technology from Garware Institute of Career Education and Development (2004)

Bachelor of Science in Chemistry from Mumbai University (2002)

Personal Details:

Date of Birth : 19th January 1981

Sex : Male

Languages known : English, Hindi, Marathi

Marital Status : Married

Nationality : Indian

Address : B/7, Gulshan Manzil, Pareirawadi, Sakinaka,

Mumbai, Maharashtra, India.

Pin code – 400 072

Signature

Sameer Vishwanath Gurav

About Me

“My passion is building strong brands through market research to understand the customer, smart product development to tap into needs, and creative positioning to penetrate the target niche.”

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