Digital Marketing

NIKITA GUPTA

Seattle, WA 425-***-**** H* EAD ******.*******@*****.*** https://www.linkedin.com/in/guptanikita16 SUMMARY

Experienced with 5+ years of experience leading campaigns and website performance analytics for digital agencies and media groups having a highly cross-functional and collaborative approach. Seeking full-time Data/Business Analyst roles. SKILLS

• Tools: MS Office, SAS EM, Tableau, Google Analytics, JMP, Bizagi, Media Math, Trade Desk, Atlas, Adobe Analytics, DCM, DBM, Digimind, Power BI, Sysomos, Crimson, Facebook Ads Business Manager, GWI, SQL,R, MailChimp, Youtube and LinkedIn Analytics

• Soft Skills: Leadership, Team Player, Self Motivator, Story Teller, Data Enthusiast EXPERIENCE

Senior Data Analyst Singapore

TBWA Agency Sep 2018 - Apr 2020

• Visualize and articulate complex campaign and website data into reports and dashboards using Power BI for clients through pitch decks, presentations, one-pagers and infographics.

• Led a team of 4 people delivering weekly social channels/campaign performance reports for different brand located across Amer- ica, Europe and Asia to generate insights on a regular basis.

• Optimized the analytics reporting generation time from 5 hr to 30 mins and reduction in 45% cost using Advanced Excel.

• Performed variance analysis and root cause analysis to forecast weekly / monthly / annual performance reports of 7+ clients which results in minimum 30% performance increase. Senior Digital Consultant Singapore

Mirum Digital Agency Feb 2017 - Aug 2018

• Developed tagging plans and implemented KPIs for websites and apps on both Google Analytics and Adobe Analytics solutions.

• Analyzed and drive actions through insights using existing customer base and identified new market to increase market penetra- tion in the small sector business which increased the revenue by 20%. Data and Insight Analyst Singapore

Omnicom Media Group Sep 2016 - Jan 2017

• Provided the weekly data report to trading team on live campaign performances using DSP platforms like Media math, trade desk.

Business Analytics Intern Singapore

Tab Square Jun 2016 - Aug 2016

• Developed prediction model resulting in 78% accuracy for there product to capture data points in the entire customer journey and developed dashboards for the same using Tableau. Business Analytics Intern Singapore

Seagate Technology Nov 2015 - May 2016

• Identified the 5% user metrics which were root causes of hard drive failures, using Clustering algorithms in JMP. LEADERSHIP

Founder, https://faangpath.com/ Seattle, WA

FAANGPath, Mentorship and Resume Reviews to help during the COVID-19 Pandemic Jul 2020 - Present

• Managing end to end product marketing communications with 100+ converted leads and 5+ potential business partners for affiliate marketing.

• Collaborated with more than ten universities globally and conducted the live webinars, which generated 2k+ leads and 1k+ fol- lowers on social media platforms.

Freelancer, Digital Marketing Manager, https://www.codeasylums.com/ Seattle, WA Codeasylums,Largest coding boot camp in South East Asia May 2020 - Jul 2020

• Managed end to end product social media marketing for the company which resulted in 2K+ leads and 100+ conversions. EDUCATION

• Master of IT in Business Analytics, Singapore Management University, 2015 - 2016

• Bachelor of Technology in Computer Science, Jaypee Institute Of Information Technology, 2010 - 2014 AWARDS

• Nominated in Data Leader category for Women in IT Awards, ASIA in 2019 and 2020.

• A+ Grade (4.3/4.0) for Internship Performance at Seagate technology for 2015-16, top 1% of cohort. EXTRA-CURRICULAR ACTIVITIES

• Initiated Social Media Campaign Ideas for Child and Women Care Society (NGO) to help build awareness about underprivileged children.

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