Digital Marketing Customer Service

Rick Guerino III

Jersey City, NJ, **********@*****.***, 732-***-****

https://www.linkedin.com/in/lrguerino3/

Education

Seton Hall University, Stillman School of Business, South Orange, NJ B.S. Marketing, May 2017

• Dean’s List, Sigma Pi Fraternity Executive Council Member, SHU Athletic Marketing Intern, DOVE Volunteer Skills & Certifications

• Certifications: Bing Ads, Facebook Ads Manager, Google Ads, Search Ads 360 (DCM), Twitter Ads, Snapchat Ads

• Proficiencies: B2C Sales, Campaign Development, Copywriting, Data Analysis, Organic Content Marketing, Paid SEM & Paid Social Marketing

• Software: Adobe Analytics, Datorama, Google Ads Editor, Microsoft Office Suite, Outbrain, Taboola, WordPress, SalesForce, Qualtrics

• Soft Skills: Budget-Management, Customer Service, Client Relations, Content Creation, Public Speaking, Leadership, Teamwork

Experience

Remedy Health Media, New York, NY

Performance Marketing Specialist – (December 2019 – September 2020)

• Managed and optimized paid search, social and native advertising campaigns for 25 clients in the pharmaceutical field such as Pfizer, Gilead, and Merck.

• Maintained around a 50% margin month-to-month on all assigned campaigns.

• Assisted management team in delivery on client goals of (1) audience quality, and (2) page views per visit.

• Tested and experimented new advertising strategies and platforms to drive revenue more efficiently.

• Regularly wrote ad copy and developed new creatives (copy, image, etc.) for social, display and native ads. Media Storm, New York, NY

Associate Planner of Paid Search & Social – (January 2019 – December 2019)

• Assisted supervisors building, launching, managing, and optimizing paid SEM and social marketing campaigns for 3 major clients.

• Daily budget audits of running campaigns to monitor market success and to write client accounting reports.

• Weekly insights & optimization opportunity report presentations to data science and research analyst teams.

• Wrote workflow process productions for documents to streamline work time efficiency. Guerino Digital Marketing Concepts, LLC., Freehold, NJ Owner and Operator – (June 2018 – Present)

• Freelance marking consultant retained by the following clients: Brubella Produce Inc., Freehold, NJ (November 2018 – April 2020)

• Engineered new company website to market re-launch to prospective high-end restaurants in NY/NJ.

• Increased website viewership and in-site clicks leading to an increased number of retained restaurants.

• Managed SEO, monitored keyword research, and generated weekly reports on findings. Registration Electric Supply, Roselle Park, NJ (June 2018 – January 2019)

• Increased traffic to company website by 256.6% using SEO practices and SEM campaigns.

• Managed Google Ads campaigns to generate 87.7K unique impressions, with a 7.11% conversion rate.

• Renovated digital presence, and company website for mobile use to increase search engine rankings. New York Jets, East Rutherford, NJ

Client Relations, Game Day Operations Intern – (August 2018 – December 2018)

• Organized season ticket holder logistics on game days, including on field access stadium tours, VIP meet and greets, and help desk service.

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