Social Media Digital Marketing

Evan Peiffer ***********@*****.*** 443-***-****

Digital content marketing and search engine optimization professional. Ability to develop engaging content and campaigns through traditional and innovative techniques across a variety of platforms. Metrics focused, with an eye for detail and strong communication skills. EDUCATION:

University of Maryland Baltimore County 2017

Bachelor of Arts: Media and Communications Studies; Minor in Political Science PROFESSIONAL EXPERIENCE:

Training & eTracking Solutions, Hunt Valley, MD February 2020 – Present Digital Marketing Specialist

● Create and implement integrated digital content, emails, and social media marketing campaigns

● Manage content for website, sales flyers, and blogs

● Utilize A/B testing, click-through-rates, website traffic, and social media engagement

● Develop graphics, digital brochures, factsheets, email campaigns, e-newsletters, presentations, podcasts, videos, and other communications assets

● Create job listings and communicate with candidates through online portals Dreamscape Marketing, Columbia, MD June 2018 – October 2019 Digital Content Coordinator

● Managed and facilitated the creation and organization of over a thousand custom pieces of content each month for over a hundred clients

● Collaborated with creative staff and account managers, to build an editorial calendar and unique brand guidelines for clients

● Successfully managed several concurrent time

● Determined sources for content creation, both internally and externally

● Coordinated a team of writers including in house staff, freelancers, and outside vendors

● Collaborate with other departments and client points of contact to produce relevant content that meets the needs of key stakeholders and target audience

● Managed metrics surrounding written content on a regular basis and provided insights for improvement relevant to client goals

● Conducted periodic and comprehensive evaluations of ongoing project functions and recommend actions necessary to maintain or improve quality

● Posted internship openings and interviewed/hired candidates Profiles, Inc., Baltimore, MD Aug. 2017 – Dec. 2017 Public Relations Intern

● Drafted press releases and pitches for more than one dozen clients

● Researched and compiled media lists specific to client brand needs

● Responsible for assembling press kits

● Partnered with media outlets to publish client event calendars

● Conducted community outreach research and surveys for successful national bid

● Assisted with pre and post event logistics for VIP Pre-Opening Party at Dave & Busters COMPETENCIES:

Wordpress, Salesforce, Pardot, Hubspot, Google Search Console, Google Ads, Facebook, Twitter, Snapchat, Instagram, LinkedIn, Medium, Microsoft Word, Microsoft Excel, Microsoft Outlook, Microsoft PowerPoint, Adobe Photoshop, Adobe Illustrator, Adobe InDesign