Social Media Sales
Resume:
Jason Malcom
Seattle
AREAS OF EXPERTISE
Relationship Building Full Cycle Sales Management
Cold Calling Social Media Management Google Analytics
Inside/Outside Sales
Business Development
Problem Solving
Leadership
Sales Strategy
New Market Activation
EXECUTIVE PROFILE
PROFESSIONAL ATTRIBUTES:
Ability to multi-task with ease in a high-pressure, result and deadline-driven environment
In-depth understanding of people and what drives them, allowing to effectively work with colleagues and customers in an efficient and effective manner
Demonstrated skill at winning high volume of business and converting to long term customer
Proven leader with supreme customer focus ready to mobilize and implement new market development
Highly motivated self starter that is well rounded and passionate to go big
Advanced level use of Microsoft products and several CRM’s: Outlook, Excel, Word, Salesforce, ZOHO SELECTED PROJECTS/ACHIEVEMENTS:
Doubled sales consecutively year over year comparables as new in role for Seattle Coffee Gear for 4 months straight
Doubled Social Media followers and increased engagement on two national/International accounts amounting to over 15k new followers a year based on 100k + impressions a week
Rolled out new product launch via social media, onboarding distributors and technical training events
Activated new markets with Sanremo through training, customer acquisition and influencer sales
Project managed new store openings with full ownership of assets, people and vendors
Achieved 20% revenue growth with a split of 70% being new customer acquisitions CAREER PATH
Cafe Consulting LLC. Worked with Sanremo Coffee Machines and AKA Coffee February 2019-Current
Owner,Seattle, WA
Major Functions:
● Created the company’s first sale sales strategy for North America that focused on the top 10 markets and plans to penetrate and gain market share (Sanremo Coffee Machines)
● Activated 5 new markets by conducting market events that focused on technical training and onboarding of tech support and distribution partners
● Supported industry associations and participated in local, regional and national industry events
● Managed a large book of business and grew relationships with Coffee Roasters, Technical support companies, food service and hospitality organizations and created a sales funnel based on long term relationships Synesso
December 2017- February 2019
Sales and Business Development,Seattle, WA
Major Functions:
● Managed all Social Media platforms and developed strategy that resulted in over 300 new followers a day and over 15k new followers in 2018
● Grew North America Revenue by 20% in 2018 with 70% of revenue coming from new customer acquisition and increased revenue from 1.7 million to 2.2 million
● Successfully project managed major marketing/sales campaign through a competition where we gave away a product to winner which gave us a tremendous return in brand recognition and market penetration plans
● Increased market share in major markets by deepening distributor relationships, supporting a better training system taught by our techs and direct prospecting
Seattle Coffee Gear / Rocket Espresso USA
January 2014-December 2017
Sales Leader,Lynnwood, WA
Major Functions:
● Led a consistent 10-15% YOY growth rate starting in year 2 and grew business from $300k-$3 million annually
● Collaborated with marketing to manage google analytics for generating commercial business leads on e-commerce
● Co-Managed sales strategy and reported to founder and CEO
● Drove Social Media for our distribution line (Rocket Espresso USA)- started Instagram at 350 and grew to 10k followers
● Opened 15 new markets in North America through onboarding new distributors and direct selling Paradise Fruit and Vegetable
May 2012-July 2013
Operations Manager,Union City, GA
Major Functions:
● Managed Facilities, Logistics, People, Safety and overall growth of business
● Directed a business high 3rd party audit score of 98%- scored on safety, GMP’s, food safety and SOP’s
● Created a high morale environment through true open door policy and through regular team gatherings
● Oversaw major building projects and maintenance
● Oversaw annual budget of $20 million
Menchies Frozen Yogurt
August 2010-Mar 2012
Muti-unit General Manager,Marietta, GA
Major Functions:
● Managed business units including; hiring/firing, marketing, sales, P&L, training, community connections
● Led a team of 30 employees including assistant managers, supervisors and team members
● Opened two stores from ground up including project management of final punch list and initial recruiting Starbucks Coffee Company
October 2006-March 2010
General Manager,Peachtree City, GA
Major Functions:
● Led store of 20 employees in country’s largest store footprint for Starbucks
● Managed P&L, hiring/firing, ordering, scheduling, promotional rollout, merchandising
● Implemented LEAN strategies for all partners in store
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