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Industry Leading marketing Professional

Location:
Orlando, FL
Salary:
$150,000+
Posted:
September 16, 2020

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Resume:

Thomas E. Mead

*** *** ****** ***, ********* Springs, FL 32714

(c) 770 - 769 - 7795

(e) *********@*****.***

www.linkedin.com/in/captainofmarines1994/

An award-winning Marketing professional, with experience leading Marketing for F500 companies and small companies alike across B2B and B2C environments, both domestically and globally. A solid reputation for cost effective Marketing, branding, product marketing, new product introduction, a master communicator, leveraging best practices across industries, and as a “market maker”. If you are in need of a results focused self-starter who can do more than communicate what is, but one who can build a dominant brand and manage a best in class Marketing function that drives revenue by changing the landscape in which you compete, then we should be talking. Noted Accomplishments

• Led the introduction of new company, product & service offerings that yielded more than $3 billion of new revenue in first two years since launch

• $22.2+ billion of new revenue identified, structured, negotiated and closed from Marketing programs I created and managed

• $460+ million sold through channel partner /Co-Op/MDF marketing programs I structured and managed

• Created and managed award winning Influencer & Intermediary Relations programs, twice recognized as “Best in the Industry” Core Competencies

Marketing Strategy

Marketing Team Management

Integrated Marketing

Branding

Account Based Marketing

Thought Leadership Programs

Market Research & Analysis

Partnerships, Channels & Alliances

Analyst/Consultant Relations Programs

Competitive Analysis

Trade Marketing

Social Media

PR & Media Relations

Global Marketing

Demand Generation

Industry Experience

Banking & Financial Services

Life Insurance

Property & Casualty Insurance

Transportation

Hospitality

Consumer Goods

Information Technology

Healthcare

Media & Entertainment

Retail

Automotive

Manufacturing

Outsourcing & Offshoring

Energy

Telecommunications

Federal Government

State Government

Professional Highlights

Director – Marketing & Partner Relations 2020 - Present ArchiTECHture Solutions, LLC

• Responsible for developing all company Marketing for ArchiTECHture Solutions, and its parent company HCI Integrated Solutions

• Leading the development and expansion into new markets for State and Local markets as well as the commercial marketplace.

• Responsible for managing the existing Partners as well as qualifying and onboarding new Partners. Where possible, leverage partner MDF and Co-OP programs to develop joint Marketing campaigns, revamp company websites, leverage press releases and advance the brand. Marketing Consultant & Retained CMO 2012 - 2019

Trinity Executive Advisors, LLC

• Led the development of a property specific, digital Marketing nurturing campaign for a leading luxury hotel chain

• Concurrently served as Retained CMO for clients

• Led Marketing for a Real Estate Investing and Property Management company across all functions

• Retained by a Hospitality Property Management Company start-up to lead Marketing & Strategy to get the business launched

• For a global online publication, restructured the company, developed new offerings, redefined the go to market model, redesigned the website, managed PR, recruited an advisory board. Within 9 months, membership increased 57%, and revenue tripled over prior 12 months

• Advisor to municipal governments in China and Poland, helping them improve their Marketing to increase Foreign Direct Investment using Social Media, Traditional Media, built a micro-site, and Stealth Marketing strategies. Authored all English content in support of the same

• For a Colombian based tech services start-up, repositioned the brand, developed their go to market strategy for penetrating the US market, built the website, conducted market research, created a channel partners / alliances program, and authored Marketing content /collateral CMO – North America 2009 - 2012

Firstsource Solutions, Ltd.

• Built and led the North American Marketing & PR function from the ground up, across all disciplines

• Developed new product offerings, positioning the company as a leader and innovator, yielding an 800+% increase in leads within 6 months

• Built the brand in North America, moving the company from “unknown” to “known for something good” in under 2 years

• Within in 3 years the company was recognized by IAOP, in their annual rankings, as a market leader in all 7 markets in which it competes CMO 2003 - 2009

Global Recruiters Network – Atlanta Franchise

• Built the office from the ground up to be among the top 10 of 220 offices worldwide.

• Built the website, CRM database, responsible for lead generation & Direct Marketing programs, credibility packets, market research

• Managed a team of 8 professionals targeting the Accounting, Hospitality, Engineering, IT, Technology, Sales & Marketing industries Division SVP – Global Marketing & Sales 2001 - 2003 Spherion

• Built and led the Marketing & Sales functions to pursue “mega-deals” in HRO, Call Center/CRM, and Back-Office BPO

• Developed and led product development, pricing and branding, for the division, successfully positioning it as an innovator in Outsourcing

• 60 Fortune 500 companies penetrated at the C level within 90 days of hiring the right team and executing the new go-to-market strategy

• In first 12 months, $155 million of new annually recurring revenue closed, yielding more than 47% revenue growth YoY VP - Sales & Marketing, North America 2000 - 2001

Unisys

• Responsible for leading the business development team in North America for this $1.2 billion division of Unisys Corporation, a F200 company

• Developed and managed Channels and Alliances Program that contributed to closing more than $110 million within 12 months

• Led 10 salespeople who closed a total of more than $148 million in new business within 12 months & 40% revenue growth year over year

• Achieved 2nd best quarter ever for the division, reversing a 17-year decline CMO & Subsidiary President 1997 - 2000

ACS (Affiliated Computer Services)

• Built the Marketing & Public Relations department from scratch for this publicly held, high growth holding company

• Created the first company marketing strategy and brand identity, merging 43 acquired web sites into a unified company web presence

• 46 acquisitions unified into a common brand identity, on a budget equal to less than the industry average for a company of this size

• $300 million in new revenue over a 2 year period resulting from developing and personally managing a Vendor Partner Program

• Restructured the company, introduced new product offerings, and rebranded the company from a commoditized service to a value-added research, consulting and SaaS software company resulting in growth from $625m – $2.0 billion in just 3 years.

• 61% compounded increase in revenue during my tenure as CMO, compared with 28% compounded for the previous 5 years

• Promoted to concurrently serve as president of an ACS subsidiary, the 5th president in 5 years, a $15 million, 160 person ad agency Department Manager, Industry & Analyst Relations, Corporate Marketing 1989 - 1997 EDS (Electronic Data Systems)

• $17.2 billion of new and renewal business closed over 3 years as a result of the analyst & consultant relations program I implemented

• 1997 Recipient of EDS “Above and Beyond” award for the most significant contribution to EDS Marketing worldwide

• 1996 the company’s Analyst & Consultant Relations program was selected as “Best in the Industry” by two leading market research firms

• Internal global marketing consultant to EDS business units worldwide. Captain 1984 - 1988

United States Marine Corps

Professional Recognition & Awards

2016 Selected as a Columnist for Outsource Magazine, a Sourcing Interests Group publication 2013 Selected by Chinese government as member of a US delegation chosen to advise on how to promote the country’s outsourcing 2012 Selected by Polish government as member of a US delegation chosen to advise on how to promote the country’s outsourcing 2012 Judge for 2012 Outsourcing Malaysia Awards

2005 & 2006 GRN Peak Performer (ranked in top 2% in booked revenue) 1998 Personal Endorsement granted by HIH Prince Ermias Sahle-Selassie 1997 EDS “Above & Beyond” Award – Awarded to the top Marketing person each year for contributions to branding and revenue 1996 EDS Analyst & Consultant Relations Program which I created & managed selected as “Best in the Industry” by 2 research firms 1988 Navy Achievement Medal

Conference Speeches, Videos and Articles

Featured speaker at more than 10 industry conferences worldwide as well as TV appearances as an industry subject matter expert Frequent contributor to market research and media as an industry subject matter expert Authored and /or edited more than thirty articles… a complete list can be found on my LinkedIn profile: www.linkedin.com/in/captainofmarines1994/ Education

• BA: State University of New York at Albany

• Certified: Value Based Marketing – EDS

• Power of Social Media Certified, Nissan North America

• Formally trained Real Estate Investor through both Fortune Builders and Renatus

• Completed all required coursework for CPCU and CLU licensing

• Navy / Marine Corps Flight School – NAS Pensacola

• More than 1500 hours of employer sponsored professional education in Leadership, Management, Operations, Quality and Marketing



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