Social Media Marketing
Resume:
QUALIFICATIONS
I have a unique combination of
skills focusing on communication,
marketing and business combined
with deep knowledge and
experience in press relations,
video production, live news
producing and directing.
I have extensive experience with
communications and media
exposure and media buying. I have
more than two decades of
experience in live shows, events
and broadcasts with extensive
foreign production travel. I am
bilingual in Spanish and a certified
PADI SCUBA and Emergency
Services instructor.
I am an experienced editor on
multiple platforms including
the Adobe Creative Cloud suite.
I am a detail-oriented,
problem-solving, water-loving,
adventure seeker, an AV and
marketing geek as well as a
shot blocking perfectionist
and message creation master.
I am able to e ectively balance
long-term strategic plans while
overseeing day-to-day tactical
project executions (and have
some fun while doing it).
DIRECTOR of PUBLIC RELATIONS & MEDIA
Uptown Studios // SACRAMENTO, CA // 2019 - PRESENT Create and build relationships between public, private, non-profit and governmental agencies. Create and implement communications goals and objectives for wide variety of clients. Write, produce content strategies for internal and external stakeholders. Create timelines, budgets and complete media strategies for clients including CSAC, SCOE, CPUC, LG Campaigns, political candidates and public initiatives. Collaborate with stakeholders, board members and critical sta to create strategic marketing plans, communication and demographic messaging. Build coalitions across diverse CBOs, non-profits focused on equity, justice, health and wellness, political alliances and big data. Provide talking points and on-camera direction for English and Spanish media. Write external and internal messaging for a variety of profit, no-profit, governmental and local agencies. Create a warm, creative, safe place for employees and team members to thrive, grow and support each other and community with "Designs for Social Change". DIRECTOR / MANAGER
Firestar Studios // SACRAMENTO, CA // 2015 - 2019
Manage and execute the entire process of content creation under the umbrella of the California Professional Firefighters. Develop and create content based on the needs and political direction of the organization. Guide outside political clients to create messaging and demographic appropriate content for election and political campaigns. Develop and produce conventions and conferences, LED walls, live streaming, multi-screen content, audio and visual cues. Produce and create marketing and recruitment content based on the fire service needs and demographics. Work with other civil service agencies and organizations to create short and long-form content to highlight historical, political and current events. Budget and manage sta, freelancers, production calendars, internal and external initiatives. Collaborate with multiple clients and manage projects for budget, time and creative deliverables. Collaborate with communications sta on branded content and mission critical projects. Strategic campaign marketing including conceptualization, design, pre to post production, distribution and analytics. Lead, manage and direct all website creation, digital and social media campaigns and initiatives, branding and communication messaging. Develop and manage outreach campaigns directed at public policy, innovation, leadership, recruitment and other strategies for corporate and non-profit brands. Spearhead and motivate team members to foster morale, improve communication, promote employee engagement and develop high performing teams.
MEDIA DIRECTOR
CA State Fair // SACRAMENTO, CA // MAY 2014 – AUG 2015 Collaborate with local, national and international media to promote and position Cal Expo events and the CA State Fair, their messaging, marketing objectives and strategic communication goals using all platforms and outlets for maximum exposure. Update website, write press releases, manage media expectations and events. Manage and motivate large teams of sta and interns with scalable goals and metrics. Research metrics and analytics of traditional, social and emerging media. Calendar and manage all social media and branding strategies. Collaborate with stakeholders to promote Cal Expo events and the CA State Fair, marketing vision, branding and positioning. Build strong relationships with all media outlets, media buyers and social influencers. Build and maintain relationships with Spanish-speaking media and journalists. Create crisis communication plans using all variables, EMS partners and IC protocol. Direct team of sponsors, marketing partners and brand influencers for maximum exposure and eyeballs. Maintain branding strategies for internal and external clients within the Cal Expo boundaries. Develop messaging and activities to support the non-profit, horse racing, State Fair, innovation and public policy as it relates to the mission of Cal Expo and the California State Fair. Write creative briefs and drive design vision / strategies for projects. Collaborate with other groups like developers, engagement managers and UX designers to deliver high-quality creative for both internal and client-facing projects. Represent the organization as required, including serving as a spokesperson and attending important functions, events, press conferences, and meetings. Event logistics . OBJECTIVES
Work with like-minded,
goal-oriented teams of marketing,
communications and production
professionals to create visually
innovative and smart content as
well as strategic messaging for
new and traditional media using
my decades of experience and
knowledge to win hearts, minds
and eyeballs.
****@******.***
nohoch.com
CONTACT
LARA N. POPYACK
PRODUCER / WRITER
ABC News10 // SACRAMENTO, CA // 2009 - 2012
Manage, write and direct live morning show with responsibilities including, but not limited to, show stacking, segment producing, crew management, satellite feeds, script writing, set design, Nielsen ratings tracking, show marketing and sales. Manage and collaborate between new media team and executive producers for cohesive branding, messaging and goal completion. Cross-promote web, air and specials for ABC News10. Manage, direct and produce digital and social media content, branding and strategies. Work with national ABC brand and team for branding, messaging and goal-oriented programs, interstitials and initiatives. Direct live show with multiple segments and talent including satellite segments, audio and visual cues. Conduct demographic studies and analytics to ensure audience retention.
TOPICAL PRODUCER
ABC News10 // SACRAMENTO, CA // 2011
Write, produce, shoot and edit news breaks, interstitials, ABC branded content and local branded initiatives. Research and share demographic, psychographic and market data along with Nielsen statistics to brand and position ABC News10 as a leader in local news and entertainment. Partner with on-air talent for news stories, audience retention and traction across local and national ABC branding strategies. Part of a celebrated ABC team that beat NBC in our market for the first time in over a decade. MARKETING AND PROMOTIONS PRODUCER / EDITOR
PBS KVIE // SACRAMENTO, CA // 2007 - 2009
Write, shoot, produce all promotional content and interstitial material including long form, live to tape PBS shows. Develop and manage new marketing campaigns focused on demographics and psychographics and specific PBS branding. Final Cut Pro editor and motion graphics production. Create, write, produce, shoot annual heritage month campaigns. Monthly live pledge production including, but not limited to audio control booth and camera. Manage camera and voice talent. Responsible for client concept through program delivery. Manage weekly demographic studies and reports. Communicate and work with web and new media team to create and execute cross-promotional spots. Collaborate with studio leadership to define strategy and long-term planning. Create and execute strategic corporate communications programs to reach target audiences and to support the marketing and business development objectives. CREATIVE DIRECTOR
Nohoch Productions // WORLDWIDE // 1996 - 2015
Manage strategic partnerships to maximize sponsorship and production value. Cultivate production partnerships for maximum ROI and leverage. Manage all content creation teams from pre-production through distribution including legal and insurance deliverables. Manage productions and projects ranging from documentaries, corporate image, commercials, instant shows and travel. Clients include MTV, National Geographic, The History Channel, TVE Spanish Television, TF1 French Television, ABC, PBS, The Travel Channel, The Learning Channel, American Express, Cargill Corporation, CitiFinancial, Wells Fargo Bank, Cancun Aquarium, Young Presidents Organization. Responsible for traditional and social marketing campaigns. Research and knowledge of current and cutting-edge technology. Extensive non-profit branding and strategic communications work. Live event and show support including, but not limited to, pre-production, show stacking, staging, video rolls, creative assets and graphics as well as live streaming and show calling. Build strong relationships with clients, partners, freelancers, executive producers and distributors. EDUCATION
2007 - 2009
UNIVERSITY OF CALIFORNIA
AT DAVIS (EXT)
Marketing & Public Relations,
Writing for Public Relations,
Marketing for Social Media &
Digital Platforms
2008
BAY AREA VIDEO COALITION
Motion Graphics,
Final Cut Pro Advanced
2000
PADI CERTIFIED SCUBA
INSTRUCTOR
EMS Instructor
1989-1992
COLLEGE OF SAN MATEO
Political Science
SKILLS
ADOBE CCS
DEMO & PSYCHO GRAPHIC ANALYSIS
SPANISH LANGUAGE
SOCIAL MEDIA PLATFORMS & CALENDARS
TALENT ACQUISITION
BRANDING & MARKETING STRATEGIES
SEO
INTERNAL & EXTERNAL COMMUNICATION
TEAM BUILDING
HUMAN CENTERED DESIGN
PROJECT MANAGEMENT & SOFTWARE
STRATEGIC THINKING
LIVE STREAMING TECHNOLOGY
CRISIS COMMUNICATIONS
PRODUCING/DIRECTING LIVE SHOWS
nohoch.com
BAY AREA WOMEN IN TELEVISION // SEVA AWARDS JUDGING COUNCIL // TELLY AWARDS JUDGING COUNCIL // CONSCIOUS LEADERSHIP GROUP // ALLIANCE FOR WOMEN IN MEDIA AND PUBLIC RELATIONS SOCIETY OF AMERICA // WOMEN IN SPORTS MEDIA // CAPIO // SAC PRESS CLUB // PRSA
MEMBERSHIPS
415-***-**** ****@******.***
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