Sales Representative

Elizabeth L. Dias

Hillsboro Beach, FL ***** 561-***-****

*********.*.****@*****.*** www.linkedin.com/in/elizabeth-dias-c-s-s

TRANSFORMATIVE SALES & OPERATIONS EXECUTIVE

Creating Solutions to Drive Sales

Proven leadership skills in both B2B & B2C; create results as individual contributor or principle. Experienced in developing sales cultures from startups to improving established programs. Provides counsel to C-suite to garner company alignment focusing on implementing client & growth objectives, in sync with goals of organization. Procures key stakeholders commitment, accelerating multi-departmental support on innovation for sales advancement.

Multi-Platform Sales RFPs Sales & Marketing Campaigns Training & Mentoring

PROFESSIONAL EXPERIENCE

BAGEL BRANDS, USA 2018 – 2020

Subsidiary of JAB Holdings / Parent Company to Einstein’s Bros. Bagels, Noah’s NY Bagels, Bruegger’s Bagels, & Manhattan Bagels.

National Director of Sales

Remotely led, managed, and supported team of 12 Internal & External Sales Managers across East Coast & Midwest. Harmonized 7 different restaurant brands. Worked directly with COO & CFO on growth positioning and strategies. Led and inspired team responsible for $26M in catering revenue at 18%+ growth YOY.

Analyzed market trends and competitive pressures to develop strategies to create blueprints in struggling markets that focused on expanding business opportunities ahead of competition.

Remotely hired, trained & retained highly-productive sales staff; masters at developing effective sales pipeline.

Conducted regular field visits with sales team to observe performance and develop sales training programs; including curriculum and assessment of training needs for both new and existing team members.

Partnered with Marketing Department to create collateral for occasion driven sales campaigns, then actualizing targeted sales blitzes for Catering Sales Managers and Inside Sales Representatives.

Collaborated with R&D and Commissaries to produce new products; attractive to current customer trends with higher profitability.

Strengthened relationships with Operations Team to focus on sales growth opportunities, without sacrificing customer experience.

Evaluated, launched & managed third-party software logistic relationships focused on all avenues of revenue.

OPICI FAMILY DISTRIBUTING, Palm Beach, FL 2014 – 2018

7th Largest US Distributor with over 80 yrs of experience, specializing in boutique wines.

Regional Broker, Centurion Division

Founded sales division, primarily working with on-premise, independent off-premise and chain accounts; through advising in business development, including sales calls, market work and providing in-market leadership for supplier distribution.

Built organizational structure resulting in 250% rapid growth within 1st year.

Leveraged consultative sales ability through product presentations, promotion of new and existing portfolio items expanding business in new territory.

Managed SKU priorities by varietal and price segments through reviewing execution of standards with key accounts, resulting in higher profitability.

Elizabeth L. Dias *********.*.****@*****.*** Page 2

SOUTHERN WINE & SPIRITS, Jupiter / Palm Beach Gardens, FL 2013 – 2015

#1 Largest US Distributor

Sales Consultant, Coastal Wine & Spirits

Sales division dedicated to maximizing sales and distribution of Diageo and Moet Hennessy portfolios to on premise accounts through territory planning, brand awareness, selling, and promoting. Conducted regular sales calls to designated accounts to increase distribution of products and cultivate customer service.

Owned effectively product presentation, point of sale, competitor analysis and product education to achieve market penetration in highly competitive market.

Maintained strong client relationships by consulting and creating wine lists and drink lists, as well as conducting staff trainings to increase sales.

TOOJAY’S ORIGINAL GOURMET DELI, West Palm Beach, FL 2008 – 2013

Director of Sales

Established Corporate Catering Sales Department and defined role of Director of Sales for 26-unit Florida corporate restaurant chain. Oversaw 12 Catering Sales Representative’s local sales efforts and over $10M in restaurant catering revenue.

Developed and defined Catering Sales department by creating rolling business budget and forecast, catering contracts, off-premise catering guideline manual, and territory marketing and sales strategies.

Conducted quarterly sales trainings and meetings to increase store revenue through production of target businesses, brand marketing, and creation of new menu items.

Awarded numerous, highly profitable RFPs ($250K – $1M) from generation through fulfillment.

Collaborated with Executive Vice President of Operations to ensure company catering specifications and execution follow corporate directives and standards at unit level.

Evaluated units based on 4 levels: Customer’s View Perspective, Staff Service Levels, Proper Food Production and Labor Needs. Resulted in 50% increase in repeat business.

ENTERPRISE RENT-A-CAR, 2002 – 2008

Area Rental Manager, Palm Beach and St. Lucie Counties, FL (2006 – 2008)

Managed all operational aspects of 12 rental locations, including hiring of all employees, setting and achieving sales goals, and producing over $1M in profit.

Developed sales culture leading to revenue increase of 10% fiscal year 2007 / 2008.

Increased customer satisfaction from 72% to 83% by developing new strategies targeting employee satisfaction.

Achieved and maintained 100% employee retention for 11 consecutive months.

Conducted monthly regional training for new hires through branch managers in customer service and inside sales.

Ensured satisfaction of $1M accounts through consistent marketing efforts and daily communication with decision makers.

Branch Rental Manager, Palm Beach County, FL (2004 – 2005)

Assistant Branch Manager, West Palm Beach, FL (2003 – 2004)

Management Assistant / Management Trainee, West Palm Beach, FL (2002 – 2003)

EDUCATION

B.A., Criminal Justice, Florida Atlantic University, Boca Raton, FL

CSS, Certified Specialist of Spirits, The Society of Wine Educators

CSW, Certified Specialist of Wine, The Society of Wine Educators

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