Marketing Sales Representative

James J. Croal

La Mirada, CA ***** • *******@***.*** • 714-***-**** • LinkedIn

QUALIFICATIONS SUMMARY

Seasoned professional returning to a career in marketing. Hold extensive experience enhancing brand identities and driving revenue through the creation and implementation of marketing strategies.

Marketing Strategy: Create and execute impactful marketing strategies across multiple channels including print and digital; write engaging content in alignment with key messages and brand standards; develop visual ads, campaigns, and websites.

Events & Public Relations: Boost outreach and awareness of products and services by planning and executing trade shows, presentations, and workshops; steer logistics, negotiations, vendor relations, and wrote press releases to gain media coverage.

Strategic Planning & Leadership: Manage budgets, oversee inventory, coordinate creative projects, and improve marketing and communications efforts organization wide. Lead teams of up to 12 individuals, motivating them toward common goals.

Key Strengths: Marketing, Internal Communications, Event Planning, Trade Shows, Budget Management, Writing Key Messages, Content Development, Sales Campaigns, Digital Media, Public Relations, Leadership, Print and Web Collateral

PROFESSIONAL EXPERIENCE

Lowes Home improvement #1562, La habra, california

Cashier (2020 – present)

Working as a cashier in front end, customer service, outside garden and lumber departments.

Disneyland Resort, Anaheim, California

Working Lead RT&P (2018-Present)

Managing other cast members to provide logistics and assistance to the guests of the Disney Resort. This can include everything from working toll booths to driving trams and shuttle busses.

Selected Contributions:

Lead cast members to provide cash and credit card transactions for parking on resort property.

Managing toll safes, ensuring safe balances, and leading efficient toll plaza operations.

Various High Schools, California and Colorado

High School Mathematics Teacher (2003 - 2018)

Aided the academic success of over 2,800 high school students by teaching math courses and effectively communicating complex concepts, theories, analysis, and ideas. Challenged students by developing engaging curriculum and ensured effective delivery of lessons and content.

Selected Contributions:

Boosted student performance in math by providing math intervention courses for struggling students; taught college preparatory math.

Expanded curriculum by introducing and teaching exploratory class titled “Introduction to Business” to enhance student learning of business applications.

ExperTech, Scotts Valley, California

Marketing Associate (2001 - 2003)

Drove revenue and cultivated sales of unused products by steering marketing initiatives. Revamped marketing program and launched EBay strategy to sell inventory.

Selected Contributions:

Triggered $750K in incremental sales within first year by crafting and executing EBay program.

Showcased skills in visual design and writing to develop and improve marketing collateral for product lines, enhancing brand identity and growing market awareness of products.

Alfred Publishing Company, Van Nuys, California

Marketing Coordinator (1999 - 2001)

Drove successful turnaround of music division by coordinating marketing efforts and creating/executing new marketing strategy. Managed department budget of $850K, tactfully controlling costs and allocating funds to achieve goals. Oversaw inventory, implemented new processes, and aligned expenses for staffing, operations and promotions.

Selected Contributions:

Steered national promotional outreach to music dealers by exhibiting at 60+ clinics, seminars, and conventions each year.

Garnered brand and product awareness by leading brand strategy and launching workshops to forge key relationships within the regional music community.

Eliminated underperforming marketing materials and created new visual and written content including ads, catalogues, and brochures, while ensuring effective key messaging across all content.

Hi-Val, Santa Ana, California

Assistant Marketing Manager (1998)

Spearheaded marketing initiatives including trade show exhibitions, executive meetings, marketing collateral, package design, and website maintenance. Led event management including setup, logistics, vendor sourcing and negotiations. Directed branding strategy, content creation, and steered a team of 12 individuals, offering guidance and mentorship across marketing operations.

*Prior roles as Corporate Communications Manager at Altinex, Inc.; Marketing Coordinator at JCI; and Sales Representative at Gallo Wine Company.

EDUCATIONAL BACKGROUND

Master of Divinity in Theology St. John’s Seminary, Camarillo, California

Bachelor of Science in Marketing California State University, Long Beach, California

Certifications Google Analytics Certification 2018

Technical Proficiencies: Microsoft Office (Word, Excel, PowerPoint, Outlook, Publisher, Access); Corel Draw, Google Analytics, Magento, WordPress, Hootsuite, Marketo, Hubspot, Pardot, QuarkXpress, Photoshop, Corel Web Master Suite, Linkdin, Facebook, Blackboard, Acrobat Pro DC, Dreamweaver, InDesign, Illustrator, Photoshop, SalesForce, AS400, Act!

Affiliations: American Marketing Association (AMA), National Council of Teachers of Mathematics(NCTM), California Mathematics Council (CMC), American Mathematics Association (AMA)

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