Marketing Sales

ANDREA REYES

Washington, DC *****

Email: **********@*****.***

Phone: 201-***-****

PROFESSIONAL EXPERIENCE

Safilo Group Secaucus, NJ

Trade Marketing Coordinator June 2019 - Present

Safilo Group is an Italian company that designs, manufactures and distributes fashion and prescription frames and sunglasses. The brands I oversee are Carrera, Polaroid, Safilo, Smith Optics, Dior, Fendi, Moschino, Moschino Love, Jimmy Choo, Givenchy, Kate Spade, Missoni, M Missoni, Levis, Marc Jacobs, Tommy Hilfiger, Hugo Boss, Max Mara and David Beckham.

• Assist Trade Marketing Manager in developing, managing, and executing national promotions, including in-store events and programs designed to drive business based on overall brand objectives and strategies

• Work in conjunction with Trade Marketing Managers to develop various communication tools and marketing materials, used to present promotional programs to upper management as well as the field sales team and all Safilo accounts

• Ensure availability of appropriate trade marketing materials, displays, and other POP materials for the field sales team

• Oversee allocations and inventory of marketing materials for successful execution of events in stores as well as supervise the timelines for delivery and pick up

• Manage and execute the window clings program in its entirety: from receiving, reviewing and approving the request (based on brand guidelines and budget) to production and installation

• Provide proper training and communication of all marketing programs and resources to the sales team, distributors and key trade channels

• Supervise all projects within the Safilo Trade Marketing tracking system: VOS, SAP and Reflections

• Maintain efficient relationships with vendors and trade associates, to ensure successful delivery and execution of materials/events, as well as manage the payment process for vendors Andy Wolf North America New York NY

Office Manager and Sales & Marketing Assistant Nov 2017 – June 2019 Andy Wolf is an independent eyewear brand founded in 2006, headquartered and handcrafted in Austria.

• Acted as liaison between potential and existing clients

• Collaborated with teams cross-functionally for project execution

• Managed major accounts to establish trust and enhance relationship strength

• Provided back office support (phone, mail, customer service, POS materials, office management)

• Maintained and organize all work areas and office supplies

• Maintain, update, and administer vendor contact lists

• Provide back office support for credit management (Finance)

• Provide support to the logistics team in California with sales orders, data entry and return processing

• Generate leads to support sales reps and business growth for the North America region

• Support all cross-selling initiatives on an ad-hoc basis

• Manage appointments with leads, existing clients for various trade shows (Trunk Shows and Vision Expo)

• Fulfill PR requests from stylists/magazines and the media for various photo shoots

• Maintain an accurate inventory of the New York PR collection

• Support marketing efforts to enhance brand positioning for the North American Region

• Oversee the creation and distribution of all marketing collateral

• Additional duties as deemed necessary by business needs

• Utilize QuickBooks software

Proco Global Group New York, NY

Executive Researcher – Industrial Equipment Practice Dec 2015 – May 2017

• Generate candidate leads

• Identify new clients for the team to work with and generate revenue from

• Effectively planned and structured daily itineraries (preparing for calls/ meetings/ interview preparation/interview feedback)

• Planned and prepared candidate headhunt and mapping calls

• Demonstrated strong listening and questioning skills to decipher candidate motivations

• Successfully lead headhunting initiatives

• Briefed and prepared clients and candidates prior to interviews

• Successfully managed negotiations and counter offers with candidates

• Utilized internal information systems and tracking software EDUCATION

Universidad Tecnologica Centro Americana

Bachelor of Arts, Communications & Publicity, 2013 Relevant Coursework: Mass communications, Public Relations, Marketing, Production of Advertising, Design SKILLS

Languages: English and Spanish

Software: Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Profile, Bullhorn, Cube 19 and QuickBooks

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