Exec Marketing Management
Resume:
HARMONY MERLONI
B R A N D M A R K E T I N G M A N A G E R & S A L E S
P R O F I L E
C O N T A C T
I am a creative professional
and strategic communications
planner with a passion for
branding and design with over
a decade of experience.
Strong background in sales,
marketing, merchandising,
and management in the
holistic health industry.
*******.*******@*****.***
Los Angeles, CA
H I G H L I G H T S
Certified Personal Trainer
National Academy of Sports
Medicine
2019
Influencer Marketing
General Assembly
2019
Applied Clinical Nutritionist
Southern California University
of Health Sciences
2018
Google AdWords
Certified Individual
Google, Inc.
2017
Social Marketing
Certified Professional
Hootsuite
2017
S K I L L S
Brand Development
Customer Service
Digital Marketing
Content Curation
Event Coordination
Project Management
Media Planning
Social Media Management
Copywrite
Sales Leadership
Public Relations
Account Management
Staffing & Recruiting
Verbal & Written Communication
Operations
Web Development
E D U C A T I O N
Bachelor of Arts: Communication Studies
California State University of Northridge
2014
2008 Fashion Illustration & Merchandising
Pasadena City College
contd.
E X P E R I E N C E
Executive Manager of Marketing & Sales
Standard Process of Southern California 2016-2020 Manage the team, marketing and sales of the Southern California region Responsible for all online marketing, social media management, content curation, email campaigns, analytics, direct mail, event registration and marketing collateral Produced measurable growth in consumer email campaign engagement Redesigned regional website
Coordinate large scale physical events and online events Support a team with custom targeted marketing collateral Work alongside healthcare practitioners to grow their financial success Played a leading role in brand development and management Multi-store Manager & Marketing
Fashion Nova 2015
Managed multiple locations of the Fashion Nova brand Re-merchandised the flagship store, recruited new staff and developed new training initiatives
Redesigned store branding, business cards, and promotional materials Facilitated professional development meetings and monthly morale team meetings Worked directly with the owner of the company and Regional Manager Designed the preliminary stages of the Fashion Nova app Marketing Specialist
Standard Process of Los Angeles 2020
Identical job role as previous position with Standard Process of SoCal below Coordinates tasks among team to maintain deadlines Acts as a liason among speakers, team, and clients Virtual Event coordinator and host
Business Development Account Manager
24 Seven Inc. 2020
Specialized in the staffing of marketing, creative, digital, and design roles Worked in tandem with Talent Managers to bring our clients the top talent Developed businesses through placement of leading talent in the industry Store Manager and Visual Merchandiser
Lucky Brand Jeans 2011-2013
analyses that were effectively communicated to both staff and corporate directors Tailored all visual merchandising to the needs and demands of the business the development of their sales goals and expectation accountability Conducted quarterly professional development meetings with thorough business Responsible for the recruiting, hiring, and training of all staff members, as well as Assistant Buyer and Manager
Tu Bella Boutique 2008-2011
Designed and executed all storefront displays and in-store styling Developed visual merchandising objectives
Analyzed business and seasonal trends to select product for upcoming seasons Event Coordination Assistant
Gina Black Events, LLC. 2007-2013
Seamlessly worked hand in hand with owner and event coordinator Gina Black in the execution of convention shows, luxury weddings, and corporate functions. Responsible for execution of displays, organization of tasks, staff, and venues. Accessories Specialist
GUESS? Inc. 2007-2008
Top Seller
High Volume Store
Responsible for managing all accessory visual merchandising and sales Developed accessory sales goals for store and individual sales representatives Assistant Manager
Pier 1 Imports 2006-2007
Responsible for scheduling, recruiting, hiring, training, shipment scheduling, visual merchandising, floor plans, sales goals, etc.
Brand Ambassador
Lacoste 2013-2014
Flagship store on Rodeo Dr., Beverly Hills, CA
Luxury retail with high-end clientele on a consistent basis Exceeded individual sales goals
Responsible for maintaining high levels of brand standards visual merchandising at all times
Los Angeles Regional
Food Bank
Povery Alleviation
Heal the Bay
Environment
Van Gogh Charter School
Education
AYSO U6 Coach
Youth Atheltics
V O L U N T E E R I N G
R E F E R E N C E S
Gina Black
President, Gina Black Events LLC
Kelly Cota
Managing Director, Lacoste
Manager, Lucky Brand
Karin Awad
Representative, SP of SoCal
Jill Lembke
Manager, TAIX French Restaurant
Multimedia Marketing Consultant / Account Manager
Los Angeles Times Media Group 2014-2015
Tailored marketing campaigns in both print and digital platforms Succeeded in bringing measurable growth to small and big business clients mail, email, and social media marketing campaigns
Managed art and graphic creative for effective merchandising Preserved brand integrity by monitoring ad consistency and marketing content. Developed website remodels, directed brand development, and coordinated direct Developed campaigns with strategic business goals in mind Managed execution from concept to completion in print, embroidery, apparel and digital design
Marketing liaison between clients and creatives
Creative Director
ACE Media Group 2017-2018
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