Manager Marketing

PARUL PURWAR

***********@*****.*** +1-202-***-****

***** **** **** ****, ******* VA 20148

EDUCATION

**** – Present George Washington University, School of Business Washington DC Ph.D in International Business

2015 – 2016 University of Michigan, College of Engineering & Ross School of Business Ann Arbor, MI Masters of Entrepreneurship

Key courses include Business Model Innovation, Corporate Strategy, Economics and Technology- Led Business

2009 – 2013 Stanford University, Stanford Center for Professional Development Palo Alto, CA Strategic Decision and Risk Management Certificate Key courses include Decision Analysis, Decision Quality, Strategic Innovation and Design Thinking

2002 – 2006 Delhi University, Netaji Subhas Institute of Technology New Delhi, India Bachelor of Engineering, Information Technology

Key courses include coding in C/C++ and VB.Net, Wireless Technology EMPLOYMENT EXPERIENCE

05/2015 – 08/2015 Story2, Techstars start-up NY, New York Summer Intern

Conceptualized and implemented periodic MIS dashboards for sales and product marketing. These reports helped in facilitating the senior management to undertake several new strategic initiatives

Created and executed various upsell strategies to convert free users into paid customers.

Defined and executed several retention strategies to increase user engagement, thus increasing the average time spent by a user

12/2012 – 02/2014 Oorja Mobile Services, a mobile start-up Noida, India Product Manager

Defined the product strategy and vision based on customer and consumer needs, while staying updated with government regulations

Conceptualized more than 10 new product features and collaborated with the development team to roll out these features with a quick turn around, increasing the firm’s revenue by 20%

Created promotional strategies to help clients maximize revenue their products by effectively using our platform, generating $1 million in annually

Led a five member team to deliver targeted promotional campaigns to 30 million subscribers based on months of usage and behavior patterns

08/2011 – 12/2012 Comviva, now known as Mahindra Comviva Gurgaon, India Product Marketing Manager

Developed a unique product positioning and messaging strategy for B2B and B2C telecom products by translating technical features to business benefits

Managed Mobile Lifestyle Solutions and Managed Services products, in emerging markets across Asia and Africa representing 50% of company’s overall revenue base 03/2007 – 12/2012 Evalueserve, Knowledge Process Outsourcing firm Gurgaon, India Manager, Business Research (ICT)

Earned three promotions in five years. Awarded the Quality and Productivity Award in 2009 & Best Team Award in 2010. Received “Perfect 5” feedback from clients on multiple projects

Executed more than 50 consulting projects for various telecom clients, contributing to the acquisition of $3 million over five years in additional revenue

Consistently achieved a business development success rate of over 90%, much higher than the company average of 60%

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