TRACY CUI

Tel: +1-929-***-**** Add: ** River Rd, New York Email: adf4ln@r.postjobfree.com

Website: https://tracycui899176527.wordpress.com/

Tracy is a professional in communications, specialized in campaign design & execution, project management and public relations. She has a global mindset with 2-year media strategy experience in the US and APAC area. EDUCATION

FORDHAM UNIVERSITY, Gabelli School of Business Aug 2019-Present MS, Media Management New York, NY

Courses: Media System and Markets, Innovation in Media Business Models, Consumer Adoption of New Media, Corporate image and Responsibility, Data-driven Marketing, Customer-driven Marketing THE HONG KONG POLYTECHNIC UNIVESITY 2018 – 2019

BA (Hons), English Studies for the Professions, Exchange Program Hong Kong SAR SOUTHEAST UNIVERSITY, School of Foreign Languages 2015 - 2019 BA, English (Literature, Media and Culture) Nanjing, China WORK EXPERIENCE

Nayuki Tea & Bakery, Global Branding Team Jan 2020 – Aug 2020 International Communications Intern New York, NY

• Built and maintained content calendars for all events and social media channels, increased engagement by 300%

• Collaborated closely with design team to build visual representations of information on official websites

• Generated and executed digital advertising campaign budget plan, translated campaign KPIs into infographics

• Created effective communication materials such as press releases and message frameworks Freelancer, Public Relations Assistant for Go Kasai Inc. Mar 2020-Present Accounts: Japanese mattress brand airweave, Boutique La Garconne, Beddings brand area New York, NY

• Update industry report weekly and present research insights to the branding team

• Develop global innovation media and public relations strategies and pitch to clients

• Perform outreach to 50 potential influencers to engage collaboration campaigns opportunities Marketing Analysis Project: Can DATA Save Gap Inc. During Retail Crisis? March 2020-May 2020 Project Leader, MKBU 779I Data-driven Marketing New York, NY

• Aggregated over 226,000 transactional data collected between 2004 and 2012 to form customer records

• Conducted a hybrid of Hierarchical, K-Means Cluster and Regression Analysis using IBM SPSS

• Created an infographic and a written report to present details of key findings and managerial recommendations Kiki de Montparnasse, Designer Lingerie Brand Jan 2020-May 2020 Public Relations Intern New York, NY

• Curated Public Relations press recap report weekly and reported to the regional manager

• Brainstormed branding strategies and online campaigns, increased social media followers by 28% in 3 months

• Planned and executed 3 offline events with over 150 attendees PEOPLE.CN, Department of Public Relations Jun 2017-Oct 2017 Public Relations Intern Beijing, China

• Wrote and designed WeChat promotions for client companies, 100,000+ impressions

• Analyzed WeChat statistics; created 3 annual media exposure reports for client companies SKILLS

• Advanced Excel Adobe Creative Suite SPSS Google Analytics (Certificated) Merchandising

• Languages: English Mandarin Cantonese Elementary French