Consumer Packaged Goods Specialist & Flagship Commerce Manager seeking
Resume:
Amanda Caldwell
FLAGSHIP COMMERCE & CONSUMER
PACKAGED GOODS SPECIALIST
ABOUT
Amanda Caldwell is a consumer-packaged goods & hospitality leader with 10+ years of proven success in consulting, marketing, sales & operations. With start-up experience, she simultaneously keeps the company front of mind while ensuring customer retention & growth. Amanda has managed diverse teams throughout multiple business acquisitions; including Dylan’s Candy Bar & Country Club Prep. Amanda’s is seeking a new adventure that can utilize her unique skill set to help enhance the creative strategy and production for her future companies clients. *******@*****.***
Chicago, IL - Atlanta, GA
SKILLS
Account Management
Budgeting & Forecasting
Business Planning & Analysis
Client Relationships
Customer Relationship Management
Employee Development
Entrepreneurship
Event Production
Experiential Marketing
Inventory & Supply Chain Management
Merchandising
Online Marketing & Advertising
Operations Management
Performance Management
Project Management
Public Speaking
Sales & Customer Acquisition
Strategic Planning
Thought Leadership
Vendor Management
EDUCATION
Master of Consumer Behavior
University of Kentucky, 2013
Bachelor of Fashion Merchandising
University of Kentucky, 2011
EXPERIENCE
Flagship General Manager & Events Director
Dylan’s Candy Bar / Chicago, IL / 2016-2020
• Developed store strategies to expand brand awareness, drive store traffic & optimize profitability in a Flagship setting by analyzing sales trends.
● Exceeded sales goals by training, motivating, mentoring & providing constructive feedback to store team of over 80+ employees.
● Optimized in-season sell through & replenishment opportunities by partnering with corporate inventory team to ensure proper display quantities
& on-hands based on previous sales week via analytics from KWI & NetSuite reporting. Including supply chain scheduling & delivery.
● Ensured high levels of customer satisfaction through experience driven service; maintaining a customer service score of 92% for three years straight.
● Led a team of senior managers while inspiring creativity & efficiency.
● Organized birthday parties & corporate events, from conception through completion.
o 36% profit increase YoY by creating new packages that expanded party offerings, catering options & rebooking past clients with positive experiences.
● Strategized the creation of budget and P&L management, exceeding $8M dollars to drive YoY retail store performance growth & profitability. o Strategies aligned with company key initiatives, team performance goals, city tourism movements & retail trends.
o Cut controllable costs by 8% by analyzing invoices from cleaning services, freight delivery options & payroll.
● Implemented in-store marketing & merchandising initiatives with brand partners such as Wilton’s, Hi-Chew, Netflix, Freeform & more.
● Organized store closure (due to Covid-19) including store break down, notifying all suppliers & service providers and product shipment back to company warehouse.
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Amanda Caldwell
FLAGSHIP COMMERCE & MERCHANDISING
MANAGER
TECHNOLOGY
Adobe Photoshop & Sign
ADP
Amazon Marketplace
Basic Pay
Bird Dog
Constant Contact
Digital Cheetah
Hootsuite
Google Ads
KWI
Magento
Microsoft Office
NetSuite
Shopify
Wordpress
VOLUNTEER
American Heart Association, Heart Ball
Junior League of Chicago Co-Chair
Minds Matter Associate Board
PAWS Chicago Professional Board
EXPERIENCE
Director of Retail
Country Club Prep / Atlanta, GA / 2015-2016
● Led development, construction plans and execution of brick & mortar locations build outs. Scouted new retail locations based on e-commerce sales and customer data.
● Oversaw national retail operations of 6 retail stores including sourcing & allocation, store sales performance, national marketing campaigns, all human resources functions & in-store events.
● Maintained vendor relations & developed private label lines with brand partners.
o Managed inventory planning, & product buying for brick & mortar & e-commerce platform resulting in $1.8M in sales, up 13% in FY 2015. o Created processes to develop replenishment schedules for each brand as well as market reports by store to establish key brands that contribute to top sales in different regions.
Retail Business Development Manager
Country Club Prep / Atlanta, GA / 2014-2015
● Collaborated with owners to develop new brick & mortar locations & launch Shopify eCommerce platform.
● Developed social media campaigns, customer loyalty promotions, retail store activations & national marketing events.
● Recruited & trained new employees, maintained customer relations & drive revenue by creating experience focused trainings and events. Event Producer & Floral Designer
Always Planned & Crist Creona Designs / Lexington, KY / 2012-2016
● Consulted with clients, secured supply chain vendors & event bookings.
● Managed day-of-event activities; including accompanying bridal party to ensure a flawless event, ceremony/reception set-up & break-down, event staff coordination (up to 200+ people) & floral design.
Assistant Store Manager
Lilly Pulitzer / Cincinnati, OH / 2013-2014
● Managed store operations & business functions in the absence of Manager.
● Exceeded budgeted net sales projections for year one by 13% ($1.5M).
● Inspired others to deliver an exceptional in store experience consistent with the company culture in a new market.
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