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Marketing Manager

Location:
Wilmington, DE
Posted:
September 15, 2020

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Resume:

CHRISTINA L. RICHTER

*** **** **** ****, **********, DE 302-***-****/ adf4ex@r.postjobfree.com

PROFESSIONAL SUMMARY:

Development professional with 27 years diversified fundraising experience as a Senior Project Manager, Director of Major Gifts, Director of Alumni Affairs/Annual Giving, Director of Marketing and Marketing Communications Coordinator working within a varied range of business and academic market segments.

Proven ability to manage complex funding/donation solicitations, major gift programs, business marketing and operational programs with a consistent track record of meeting or exceeding all defined deliverables.

Experienced at developing and implementing strategic operating programs that significantly improve operational performance and efficiencies.

Adept at supervising internal/external project teams in addition to managing client staff personnel in all operational and administrative requirements.

AREAS OF EXPERTISE:

Major Gift Solicitation

Development Process Implementation Project Management Strategic Planning

Funding Strategies Program Development Process Optimization

Marketing/Communications Event Planning Proposal Development

PROFESSIONAL WORK HISTORY:

2019-2020 Philadelphia Police Athletic League, Chief Development Officer

Supervise a staff of five and oversee a budget of $6 million

Major gif portfolio of 250

Relationship driven donor-centric fundraiser

Diversity and inclusion philanthropy with foundations/individuals

2018-2019 Dunleavy and Associates, Senior Project Manager

Bancroft, Cherry Hill, NJ. Interim Chief Development Officer--Supervised a staff of four and raised $1 million through events, and major gifts. The contract came to an end through the consulting company Dunleavy and Associates.

Interim major gift officer for Special Olympics of PA, other major gift work, board development and annual fund advancement with Greener Partners.

2014-2018 Delaware Breast Cancer Coalition, Vice President of Development

Lead a staff of four and developed the overall development strategy raising $1.5 million with emphasis on building a major gift prospect list, re-engineering special events, designing an annual appeal process, and planned giving.

Created and implemented major gift process leading to a 25th Anniversary launch.

Focus on building a customer service model of fundraising and impact-based philanthropy.

Launched a full donor stewardship program, and formalized major gifts with a gift agreement process.

Secured $250,000 in an inaugural major gift effort leading into a public campaign.

Developed a major gift program for the board of directors securing comprehensive gifts including all major gift work, planned giving, and event participation.

Expert relationship builder from prospecting through solicitation, including converting annual fund donors to major gift.

Restructured events with donor input to ensure net revenues to the organization were maximized.

Executed event plans allowing the donors to gather and celebrate as a community while populating a prospect pipeline.

Designed a development strategy with emphasis in cultivation and stewardship yielding in a return of lapsed donors by providing structure through the development process.

2010-2014 Senior Development Officer, Virtua Health, Marlton and Mt. Holly, NJ

Provide senior leadership for Virtua Foundation to raise 25 million in support for four hospitals within the Virtua healthcare system.

Lead major gifts officer and work to maintain and cultivate new prospects and support for the Foundation. Prospect list of 150 and yearly goals of $15 million, and during capital campaign $25 million.

Primary lead on foundations and corporate giving, as well as individual and supported a goal of $700,000 in corporate giving through events, and program grants.

Work closely with the special events team and annual appeal team, and research to coordinate giving activities within the Foundation. Primary liaison to the marketing team due to marketing background.

Created a grateful patient model of philanthropy.

2008 to 2010 Senior Project Manager, Dunleavy and Associates, Blue Bell, PA

Provide senior level operational, funding and business management consulting expertise working under contract to various organizations.

Director of Development at Girls, Inc. Delaware.

Director of Development at ACHIEVEability.

Supervise four staff personnel at ACHIEVEability and lead a Staff Transition Process to support a new Advancement Program.

Manage two Virtua Health staff personnel responsible for creating the first ever Donor Communication Plan working in conjunction with the existing marketing plan.

Direct a Virtua Health Advancement Team through various annual appeals, gala solicitations and naming opportunities within a new facility.

Previously acted as the Major Gift Officer for the Kimmel Center with clients including Girls Inc., Westbridge, St. Joseph Carpenter Society, The Pathway School, Voorhees Animal Shelter and Save the Mummers.

Lead a successful relationship development/rebuilding campaign that resulted in over $550,000 of new funding.

Managed all strategic planning, capital campaigns, feasibility studies, annual appeals, major gift work and corporate/foundation support.

2007 to 2009 Director of Advancement of the Temple University Press, Philadelphia, PA

Maintained direct responsibility for the cultivation/stewardship of over 100 prospects and foundations in addition to providing strategic planning support with a goal of $500,000 to support the program.

2004 to 2007 Development Director, The Wellness Community of Philadelphia (Cancer Support Community), Philadelphia, PA

Cultivated, secured and managed major gifts from individual donors valued in excess of $2,500 and developed marketing strategies designed to increase donor funding.

Authored all grant proposals, coordinated funding reporting processes and established relationships with new corporate funding sources.

Supervised an Office Manager, a Systems Manager and staff personnel in all daily administrative and database management functions.

Managed spring and fall annual funding campaigns and wrote grant materials for foundations including but not limited to the Independence Foundation, the Philadelphia Foundation and the Patricia Kind Family Foundation.

2003 to 2004 Director of Alumni Affairs/Annual Giving, Harcum College, Bryn Mawr, PA

Drafted and initiated marketing strategies that established special events including The Kevin Marlo Golf Classic, Alumni Weekend and regional gatherings.

Directed annual funding campaigns, managed donation marketing operations and produced marketing materials including brochures, invitations and donor mailings.

Consulted with the Public Relations Office on website content issues and related alumni/donor messaging issues.

Coordinated and hosted numerous Harcum Alumni Association events and organized the spring/fall funding appeals.

1999 to 2003 Director of Marketing, Grotto Pizza, Rehoboth Beach, DE

Supervised marketing operations for a 16 store pizza chain with direct responsibilities encompassing advertising campaign development, special event management, in-house promotions and point of purchase material development.

Consulted with internal/external advertising teams on new market strategy development and created collateral marketing materials.

Managed all public relation, special events and title sponsorships including sponsorships with NASCAR, Slam Dunk to the Beach and the University of Delaware Men’s Basketball Team.

1994 to 1999 Marketing Communications Coordinator, Close Up Publishing, Alexandria, VA

Produced marketing strategies, coordinated direct mail promotions/advertising campaigns, authored press releases and wrote quarterly newsletters.

1990 to 1994 Assistant Editor, Self Help for Hard of Hearing People, Bethesda, MD

EDUCATION:

Post Graduate Education Classes, Rowan University

Master of Arts in Public Relations/Journalism (Summa Cum Laude), Point Park University

Bachelors of Arts and Science in Communication/Journalism (Summa Cum Laude), Clarion University of Pennsylvania

ADDITIONAL VOLUNTEERISM:

Weekly volunteer at the Mary Campbell Center with residents

Volunteer at MERR (Marine Education Rehabilitation and Research)

Delaware Humane Association Volunteer

NAMI Volunteer

Rehoboth Beach Chamber Volunteer



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