Social Media Marketing

SYED ADIB

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347-***-****

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EDUCATION

CUNY BARUCH COLLEGE New York, NY

BBA., Major in Marketing Management, Minor in Psychology Fall 2019

• Relevant Coursework: Marketing Foundations, Market Research, Consumer Behavior, Internet Marketing, Marketing Strategy, Advertising and Communications, Marketing Analytics PROFESSIONAL EXPERIENCE

SYNERGY PREP New York, NY

Marketing Manager September 2017 – Present

• Implemented community outreach program for Tibetan customers to increase customer base by 23%

• Create advertising materials such as flyers, brochures, and postcards to promote programs and services

• Design, manage, and plan content for digital media such as Instagram, Facebook, and email campaigns

• Devised and implemented blog posts and other SEO strategies to increase website traffic by 41.2%

• Spearheaded advertising campaigns on Instagram and Facebook to promote programs and services

• Analyzed data from email campaigns to create content that is geared towards audience’s interests LIGHT OF GOLD PR New York, NY

Sales and Marketing Intern August 2019– December 2019

• Revamped company website to make it look more aesthetically pleasing and increase website usability

• Attended networking events to generate leads from different companies with marketing and PR needs

• Project lead for developing client website, creating promotional flyers, and updating social media ARMARIUM New York, NY

Marketing Intern February 2019 – May 2019

• Created unique and engaging content for social media platforms such as Instagram and Facebook

• Utilized Adobe Photoshop to edit content before uploading to social media platforms or website

• Assisted in sending out email blasts to existing clients regarding sales and upcoming promotions

• Assisted in updating and keeping track of company inventory by using Heroku and Salesforce METROPOLITAN TRANSPORTATION AUTHORITY New York, NY Market Research Intern February 2018 – August 2018

• Surveyed passengers on Metro North Railroad to gather data for customer satisfaction survey

• Assisted market research team with designing and editing NYCT customer satisfaction survey

• Participated in several focus groups as an assistant moderator to gather data for EAM project

• Created and regularly updated a calendar with all current and upcoming market research projects SKILLS

• Adobe Photoshop

• Adobe Lightroom

• Microsoft Suite: Excel, Word, PowerPoint

• Hootsuite

• Squarespace

• Mailchimp

• Canva

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