Social Media Manager

Christian Carlson

+1-512-***-**** - ****************@****.***

LinkedIn Personal Website

Adaptive Certified Social Media Professional with experience in working to scale and build effective social media engagement strategies. Strong analytical skills help in assessing former pain areas and current needs while determining long-term strategies for maintained growth. Experience spans Facebook, Instagram, and Twitter. Has been working internationally in markets such as China and Portugal since 2016, and with a globally located remote team since 2018.

Areas of Expertise & Certifications

- Community

Management

-Social Media

Management

-Facebook Blueprint

Certified

-Engagement and

Audience Growth

-Written and Video Content

Creation

-Udemy Digital Marketing

Professional (23.5 hour

course)

-English/Spanish

Fluency

-Communications

copywriting

-HubSpot Certified

Inbound

Strategist/Executor

Experience

BrandBastion, Lisbon, Portugal (Remote)

11/2018 - 09/2020

Senior Business Development Associate

Operated with both marketing and sales teams to determine, strategize, and accomplish internal goals.

- Created and implemented social media content calendar for 2019-2020 calendar year, along with content itself across three platforms (Facebook, Instagram, Blog). Led to re-branding of BrandBastion across all platforms.

- Onboarded and assisted four-member team to efficiently reach B2B growth goals through scaled email outreach, inbound marketing, and other top-funnel strategies.

- Contributed to internal knowledge base by drafting, editing, and finalizing long-form articles and short-form videos.

- Actively researched, qualified, contacted, and discussed social media solutions and strategies with social media community and performance marketing teams in fitness, disruptor, and other various industries. Client social media ad spend reached up to $1 million per day.

Latte Lisbon, Lisbon, Portugal (Remote)

3/2020 - Present

Performance Marketing Manager (Part-Time)

Helped a national Portuguese brand plan and implement a paid social media strategy across Facebook and Instagram.

- From ground zero created and tested new audiences, creatives, copy, product focuses, and engagement approaches.

- Successfully scaled paid social spend by 600%.

Catchafire, Lisbon, Portugal (Remote)

01/2019 - 05/2020

Digital Marketing Volunteer

Work with US-based non-profits to determine their digital marketing and social media needs during specific campaigns. Offer assistance by means of consultation and project execution.

- Helped Elevate USA save $6,322 by creating an on-brand social media content plan for Facebook, Twitter, Instagram, and Linkedin properties. Included consultation on messaging, scheduling, audience creation, copy, and frequency.

- Wrote Donor Letter copy for North Jersey Health Collaborative, Rise-a-Community, Douglas Arts and Humanities Association, and The East Cut to save organizations

$8,560 in total. Assisted Managers in determining the recipient demographics, tone, and frequency of emails to be sent.

ROGER CHRISTIAN & CO., San Antonio, TX

1/2016 - 8/2016

Social Media Coordinator

Engaged with clients to identify their current needs and to build targeted social media strategies to create sustained engagement and growth. Utilized SWOT analysis to address current gaps; built a content calendar to cover all platforms and assess analytics routinely.

- Collaborated with Sysco client on Super Bowl LI Sponsorship marketing plan, including digital application creation, social media content, and print advertisements.

- Using Hootsuite and other CRMs, increased community size of one client by 70%+ across all social media platforms; increased engagement by 100%+ PEOPLE PATTERN, Austin, TX

6/2014 - 9/2014

Social Media Analytics Intern

Compiled information from Twitter, Facebook, and various social media platforms to identify the best possible marketing strategy and personas for clients.

- Analyzed the overall effectiveness of the 2014 World Cup Nike and Adidas sponsorship campaigns; assessed sponsored athlete interactions via social media platforms.

- Analyzed thousands of comments in both Spanish and English to determine user sentiment and provide feedback for AI and solution development. Additional experience:

Foreign Language Teacher (2016 to 2018) at Best Learning English - Beijing,China

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