Social Media Digital Marketing

GILLIAN NEWMAN

Creative Marketer

SUMMARY

Multi-faceted creative marketer and

graphic designer with experience in

branding, integrated marketing

communications, concept

development, and new-media

production.

SKILLS

Google Analytics/AdWords

Email Marketing (template design,

copywriting, list management,

targeting)

HTML/CSS

Project Management

Website design & management (wire

framing, front-end content)

Adobe Creative Suite (Illustrator,

Adobe, InDesign, Premiere, After

Effects, Lightroom)

Digital photography & Video Production

Publication design, Content

development, Content strategy,

Content creation (copywriting and

EDUCATION AND TRAINING

Bachelor of Science: Advertising

Florida State University, May 2017

• Minor in Entrepreneurship

• Summa cum laude graduate, 3.94 GPA

Bachelor of Arts: Studio Art (Text +Media)

Florida State University, May 2017

• Summa cum laude graduate, 4.0 GPA

• Text +Media and Bookmaking Club

Member

EXPERIENCE

National Marketing & Content Manager

Denver, CO / The Phoenix 501(c)(3)/ Jun 2018 to Current

• Designer for OOH and digital campaigns for fundraising and brand awareness with partnering organizations. Provided copywriting for email campaigns, scripts, social campaigns, and small grants.

• Management of national store and roll-out for rebranded for apparel. Apparel design. Event organization, marketing, and management. Front end site management for nonprofit side as well as revenue generating side of organization. Wireframe design and front-end development.

• Managed all social platforms to create content consistent with branding guidelines for externally facing positioning efforts. Executed updated marketing plans to increase branding exposure, customer traffic, and sales.

• Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information, and content databases to maximize outreach.

Independent Contractor

Denver, CO / Kunicki Restoration, Beauty in the Grit Podcast/ Feb 2019 to Current

• Curated content for social media platforms, including Facebook and Instagram. Monitored website and social media traffic. Aligned all web content with current branding strategies.

• Utilized editing and photography tools to enhance storytelling. Took and edited photos of finished restored pieces to market and publicize Kunicki Restoration. Created new and updated logos and conducted photoshoots.

• Maintained brand voice for small businesses and creators as well as provided consulting services. Manage and refined website front end for optimized workflow and reiteration of brand voice. Creative Marketing Associate

Davie, FL / 71 Pounds Inc./ Jul 2017 to Jun 2018

• Built creative marketing department in start-up environment. Responsible for the modernization, management, and development of content for the website and social media platforms, including but not limited to: white papers, brochures, blog and testimonial recaps, and other marketing collateral.

• Created email marketing materials for current and prospective customers with Adobe Creative Cloud and company's tailored CMS tool.

• Video filming and editing for promotional purposes. CONTACT &

Digital Marketing Intern

Miami, FL / Ryder Systems, Inc./ May 2016 to Sept 2016

• Utilized Customer Relationship tools (Oracle, Eloqua, Salesforce) to create and maintain contact lists of prospective clients for individual campaigns launched in the three major sectors of the company.

• Search engine optimization (SEO) and metadata management of new company website that launched August 1st, 2016

• Content management, input, and QA for all new versions of the site. Created SEO links for Used Vehicle Sales website.

• Helped revamp the design of the website to increase mobile friendliness/consistency across all platforms through which the website is accessed.

WEBSITES

M: 954-***-****

E: *************@*****.***

www.gillianelyse.com

www.linkedin.com/in/gillianelyse

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