Social Media Digital Marketing

IYANA Damilola Digital Marketing Executive

Address: **, ***** ****** ******, *******, Alagbado Ijaiye, Lagos. Email: ****************@*****.***

Phone Number: 080********

Career Summary

March 2020 – Present. ProshareNG

Digital Marketing Executive Content Developer

Responsibilities

Planned and executed all digital marketing tasks which includes SEO/SEM, email marketing, social media marketing, display ads campaign, content creation and brand relationship building

Designed, built and maintained social media presence

Developed media relations including creation and distribution of press releases, newsletters etc., to media houses

Searched and collaborated with vendors and agencies for partnership Aug 2019 – Nov 2019. Fiam Wifi NG

Social Media Marketer

Responsibilities

Researched, sourced and developed content for company’s social media pages

Managed social media presence and grew company’s online followers and brand knowledge

Engaged with prospects online as customer service agent May 2019 – June 2019. Yennis Marketing

Content Strategist Copywriter (Remote)

Responsibilities

Brainstormed new ideas and growth strategies to improve companies messaging pattern

Developed sales and advertisement copies

Designed and created images and videos for advertisement copies

Planned, executed and measured experiments and content conversion tests Feb 2019 – Feb 2019. Jumia Nigeria

SEO Analyst SEO Copywriter

Responsibilities

Conducted keyword research and used SEO guidelines to increase web traffic.

Created and developed content strategies to promote products/services.

Identify customers’ needs and gaps in our content and recommend new topics.

Built backlinks to grow domain authority and increase brand's appearance on Google search engine result page.

May 2018 – Nov 2018. Mofedigitals

Digital Marketing Executive (Remote)

Responsibilities

Created email copies to improve sales conversion and long advertisement copies for Facebook Ads.

Developed and designed sales letter and sales pages to increase leads Organized and facilitated online trainings

Planned and executed all digital marketing activities including SEO/SEM, marketing database, social media presence, and campaigns

March 2018 – April 2018. Wings Music Entertainment Blog Manager (Remote)

Responsibilities

Developed periodic blog content plan and calendar

Research and develop lists of well Google searched and optimized keywords

Designed basic blog content images

Created, published and promoted blog articles

Tracked and managed user engagement metrics and other required web analytics Core Skills

Content Marketing: Business communication,

Storytelling and copywriting, Content strategy

development, etc.

Email Marketing: Lead Acquisition, Sales

Outreach, Prospecting and Closing, Sales funnel

setup, etc.

Search Engine Optimization: Web page

auditing, Keyword research, Web Content

Optimization, SEO copywriting etc.

Social Media Marketing: Social branding,

Social Content Creation, Social Media Ads, etc.

Graphics Design: Basic digital design

Others

SEM, Networking and relationship building, Web

analytics, Basic HTML knowledge, Intermediate

MS Excel Knowledge, PowerPoint Skill, Solid MS

Word Knowledge, etc.

Academic Qualification

PGD Customer Relationship Management Chattered Institute of Customer Relationship Management, 2018 B.SC Pharmacology College of Medicine, University of Lagos, 2016 Technical Tools Knowledge

Working experience of Google Web Master Tools and Content Tools such as Google Analytics, Google Adwords, Search Console, Google Doc, Google Form, Google Page etc

Facebook business and ad manager (Pixel, audience insight etc), Twitter ads, LinkedIn Ads

Graphics: Photoshop, Canva, Corel draw (Basic)

CMS and Email: WordPress, Mailchimp, GetResponse

Web Design: Page builders for website and salepage designs such as instabuilder, elementor etc

SEMRush, MoZ SEO, Ubersuggest

Doodley video software

Digital Skills Proficiency Certifications

Google Digital Marketing Skills Google, Udemy

Content Marketing Hubspot Academy, SEMRush Academy, Copyblogger

Search Engine Optimization Blue Array Academy, Moz Academy, SEMRush Academy

Email Marketing eMarketing Institute

Facebook Ads Facebook Blueprint Courses and other platforms

Social Media Marketing Hubspot Academy, Jarvee Social Media Training Course Etc

My Other Learning Centers YouTube, Internet Marketers Courses References Available on Request

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