Social Media Coordinator / Bilingual Journalist

DENNY ALFONSO

Senior Correspondent/ Digital Marketing Content Strategist

Followers: Twitter: 10K Facebook: 10k Instagram: 5K / *****.*******@*****.***

Emmy winner journalist with 15 + years of experience within the media & marketing industry.

Experienced project management digital growth in the US & LATAM regions.

EXPERIENCE

ESPN

Anchor / Digital Senior Executive Producer

Aug 2016 - Present.

Anchoring, producing, and writing the entire ESPN’s TV Series “Soccer in America”, in both English and Spanish. The documentary-style production contributed to the ESPN s Digital 22 million daily unique users 2018 mark.

Coordinate entire crew and logistics in six cities around the U.S, maximizing budget to achieve an entire cost-effective production thru implementation of digital marketing and content strategy. Measurement of content led ideas, including a 1:1 exclusive interview with soccer personality David Beckham.

Created original series, including special coverage and assignments for the Russia World Cup that contributed in June/18 to ESPN Digital being No1 in the US for total minutes (4.6 billion) and average minute audience.

Create, scout, develop and implement new integration ideas that align strategically with production direction to generate audience growth in mobile device users, while covering main sports events including, MLB World Series, NBA, NFL and MLS regular seasons, playoffs and finals.

Curate content across all on-air and digital platforms designed for specific markets. ESPN’s Social Media execution: Facebook, Instagram and Twitter. Review SEO analytics with web team, implementing the mobile-first storytelling.

Hosting the Rio Olympics 2016 for the ESPN LATAM TV broadcast with over 40 million people worldwide watching. Produce the ‘Day in Review’ #YoRioXESPN & Sports Center segments contributing to the audience growth in TV, Radio, and Digital.

NBC News

Telemundo / Investigative Unit

Jan 2014-Jan 2016

Lead the first of its kind Investigative Unit for NBC s Telemundo KVEA, producing high-impact exclusive investigative enterprise and consumer stories contributing to the expansion of the Telemundo Responde franchise to the 10 biggest media markets in the US with 1.1 million Total Viewers during primetime.

Conduct interviews for national and regional investigative reports, gaining exclusive access to the SWAT team & LAPD Air Force operations. Working in collaboration with the NBC News local teams to expand the impact on demographics in the TV and Digital platforms in both languages.

Supervise the collection and organization of records gathered during the investigations, leading the Telemundo Los Angeles I-Unit team coordinating digital video, digital marketing and resources. Anchor the ‘Telemundo-Responde’ segment, oversee the team and the digital effort to generate audience outreach in the US and Latin America, with principal focus in Mexico.

Prepare and provide content across all on-air and digital platforms and review analytics with web team, implementing successful approach in Facebook, Twitter and Instagram.

NBC News

TODAY Show / NBC Investigative Unit

Jun 2011- Nov 2013

Gaining the Secret Service scandal exclusive 2012 /Leading Today Show s access to the interviews given by the persons involved in the investigation in Cartagena-Colombia/ Interpreter.

Produce segments for the Investigation Unit at NBC-WVIT as assigned & create content for recorded programs and/or during other live broadcasts, write and report stories for the social media platforms.

Gathering and verifying information regarding a story through interview, observation and research. Lead investigations related to the Hispanic community.

Communicate with assignment editors and managers regarding story development, progress in the field and/or breaking news stories including the Hurricane Season and the Presidential Election.

Create web& digital content that complements the NBC local multimedia platform and content used by msnbc.com, Facebook & Twitter.

Associated Press

NY Correspondent

Jan 2013- Jan 2014 / Freelance

Coverage of general assignment news in the NYC area, including the United Nations.

Gathering information regarding a story through interview, observation and research.

Report and write stories from New York City for the Associated Press Latin America Desk platform used by affiliates and published in different media outlets worldwide.

CNN

CNN en Español/ NY Radio Correspondent

Jan 2005 – Dec 2012 / Freelance

Report live, generating radio capsules for the CNN Atlanta Headquarters, delivering reports and interviews for 40 radio stations affiliated in the US, and 35 affiliates in South America.

Cover news as assigned and report the facts on radio station's newscasts around LATAM, recorded or during live broadcasts out on location. Track the latest news developments at the United Nations. Coverage of polls in 2008 and 2012 presidential elections

Generate content for new media platform used by affiliates in LATAM.

HITN TV

News Anchor/ Managing News Editor NY

Feb 2008 – Oct 2009

Anchor, produce and write rundowns for the HITN TV national news segment. Investigative Reporter for HITN special series affecting the immigrant community in the EEUU.

Gathering and verifying information regarding a story through interview, observation and research then prepare for presentation in the newscast Informe Especial aired nationwide. Implement content for effective SEO & Social Media.

Reporter covering the United Nations Security Council and General Assembly, assignments include 1:1 interview with Bolivian President Evo Morales. Conduct interviews with former Argentinean President Cristina Kirchner, Colombian former President Alvaro Uribe, & Chilean President Michelle Bachelet during the UNASUR annual reunion.

Coverage of polls in US 2008 presidential elections, and President Barack Obama inauguration.

UNIVISION Communications

NY- Radio Senior Producer & Reporter/ Univision 41 TV Writer

Jan 2005 – Oct 2007

Produce and write breaking news and feature segments for signature primetime daily newscast, including newsmaker interviews, packages, and guest segments.

Leading and supervising Univision Radio NY editorial news team for the morning show at WADO 1280 AM. Plan and execute daily newscast, coordinate interviews and broadcast the information.

On Air Reporter in Univision Radio searching stories that influence the Hispanic market in the US, conducting interviews with local, national and international authorities.

SPECIAL PROJECTS

TRIPUN

Co-Founder / Aug 2018-Present

Early stage startup main developer, running the digital platform dedicated to promote sustainable tourism in third world countries, directing and building a network of 500 freelance journalist in the US and LATAM.

Financial Model principal strategy creator, pitching the startup concept to Venture Capital in the US.

Vatican Press- DeSales Media

Digital Consultant / & News Director

Jan 2016- Jul 2016

Direct overall coverage of the election process in the US, on the broadcast and new media platforms. Coordinate with marketing team effective B2B & B2C media approach.

Conducting interviews with Democrat Presidential Candidate Hillary Clinton and exclusive 1:1 with former NYC Mayor Rudolph Giuliani during the Republican Convention.

Reporting from the field the primary election process and conventions for both parties.

Direct the international coverage of Pope Francis visit to Mexico, leading a team of 30 people to produce and broadcast from the field in Juarez and CDMX / Manage freelancers.

Manage the flow and planning of engaging content across platforms leading a news team of 10 people in New York City / Review scripts and approved stories for newscast in English & Spanish.

Implement the social media aspect during coverage, delegating the cross-promotion of digital video on social media. Implement the mobile-first storytelling and SEO, maximizing content and production for Facebook, Twitter, and Instagram.

Yahoo

Anchor-NY Correspondent / 2011 to 2014 – Freelance

Multiplatform NY Correspondent and anchor for the Yahoo Latin America site with over 60-million visitors worldwide / Conduct interviews for the Olympics 2012 Athletes series for Yahoo Sports.

Brazil 2014 World Cup Special- Anchor / Soccer platform moderator and expert. Producing news for on-line audiences. Digital editing of video and sound. Coverage of news assignments including entertainment, sports & social in English and Spanish.

EDUCATION

Columbia University Graduate School of Journalism

Master’s in Journalism / Broadcast, Digital Media dual program IL3 Barcelona U.

Xaveriana University

Bachelors, Journalism / Media and Marketing Strategy

AWARDS

Emmy Winner-2014 Investigative Reporter for NBC’s Telemundo KVEA 11pm Newscast

Columbia University Graduate School of Journalism -Barcelona University

FIAC Media Achievement Award Scholarship Honoree

Federation of Hispanic Chamber of Commerce of the State of New York

Media Award for Excellence in News Making / Informe Especial 2008

SKILLS

I-News, Stratus, AVID-Pro Tools, Vortex, Dalet, Final Cut, Edius, Adobe After Effects, HTML,

WordPress, Dreamweaver, SEO, B2B & B2C literacy, marketing tools.

International Field-Documentary producing experience: Arab Emirates, Venezuela, Mexico, Colombia, South Africa and Cuba.

Contact this candidate