Sales Marketing
Resume:
Sayed Ali
***********@*****.***
Senior Solution Architect – Data Lake & Analytics
I am solutions-oriented professional with 13+ year of experience and, demonstrated success leading large-scale, complex, enterprise programs and projects using top-notch skills delivering enterprise-wide sales, marketing, analytics and customer experience technology solutions in a high-tech, fast-paced environment. I worked in close partnership with marketing, sales, and partners to optimize the effectiveness and business growth performance goals based on data-driven recommendations. I have a uUnique combination of deep technical knowledge and, business acumen.
key competencies:
●Solution Design - Data and Analytics
●Agile/ Scrum / Methodologies
●Data and Analytics Platform Migration
●C-Suite and VP-Level Stakeholder Management
●Data Visualization
●Solutions Development & Deployment
●Actionable Analytics and Insights
●Governance and Compliance.
●Cross-Functional Partnerships
●Career Coaching/Mentoring
SKILL AND TOOL:
●Azure Data Lake
●(SQL, NOSQL) Database, Hadoop, Hive, Impala
●Azure Data Factory
●Shell Script
●Azure Synapse
●SAP CRM, SAP CE, ABAP, JAVA
●Power BI
●Salesforce, Eloqua, Jira
●Adobe Flex
●ASP.net
Professional Experience
Intel Corporation – Hillsboro, Oregon 2008 - present
B2B Marketing and Sales /Data Hub Migration to Azure Platform/Senior Solution Architect 2019-present
Solution Design – Led a cross geo cross functional team of Data architect, Infrastructure architect, Business Architect, big data developers, and senior technical leaders to build the Next Gen. Marketing and Sales Data Hub based on Microsoft Azure offerings.
Data and Analytics Platform Migration – Evaluated different offerings in Azure ecosystem for the modern end to end datahub solution. Developed proof of concept to get to the right combination of Azure offering for sales and marketing analytics use cases.
C-Suite and VP-Level Stakeholder Management – Presented the final solution design to sStake holders to get the buy off.
B2B Marketing and Sales – Analytics and Insights Practice - Solution Architect 2015-2019
●Solution Design – Created innovative methodologies and implemented end to end proof of concepts for extracting value from real-time and historical client structured and unstructured data from first, second- and third-party sources and influenced global marketing strategies and GTM investment decisions.
●Actionable Analytics and Insights - Developed and applied analytics to accelerate sales for Data Center Solutions and Internet of Things business units.
●Data Visualization - Act as storyteller of numbers and data to bring analytics to life with data visualization that is meaningful and actionable for sales & marketing to optimize their marketing programs and drive business results.
●C-Suite and VP-Level Stakeholder Management- Lead executive reviews of overall marketing performance of integrated campaign analytics including revenue and cost performance predictive analytics initiatives that helps uncover valuable customer insights and campaign effectiveness and drive to action, lead enrichment to convert more responses into qualified leads sooner.
●Governance and Compliance- Defined and drove appropriate governance and adoption for analytics with clear standards around data usage, analytic approaches and decision-making aligned to sales and marketing business stake holdersstakeholders.
Sales and Marketing IT - Integrated Analytic Hub (IAH) – Solution Architect 2013-2015
Key Responsibilities:
●Solution Design- Led a cross geo cross functional team of Data architect, Infrastructure architect, Business Architect, big data developers, and senior technical leaders to build the IAH Marketing and Sales Data Hub based on Cloudera’s open-source Hadoop distribution.
●Solutions Development & Deployment- Developed best practices and standard utilities to onboard different business units to the Analytics Hub.
●Solutions Development & Deployment- Established a metadata driven design pattern to ingest and transform data from different cloud sources like Eloqua, Salesforce, MDM, Google Analytics, Twitter, Blogs, Chat and custom web crawled data.
Sales and Marketing IT -Advanced Collaboration Environment (ACE) - Solution Architect 2011-2013
●Solution Design- Led a cross geo team of UX developers, system analyst, sapSAPanalyst, SAP developers, java developers, testers, adobe Adobe flex developers and senior technical leader from different business groups to develop a solution which enables connection to connect people, teams, communities and customers to collaborate on sales opportunities with relevant data, content and tools in a great user experience.
●Cross-Functional Partnerships - Technical owner and architect for various sales and marketing technologies (SAP CRM, SAP CE, Adobe Flex, Jive, and Business Objects), providing the integrated platform that enables value-added multi-channel customer experiences for B2B audience across touch points. Worked with the Customer Experience team to provide guidance on the art of the possible; led a large cross-geo, cross-functional team to deliver the solution per the business requirement.
Sales and Marketing IT - Aprimo LMS/MRM/MDSS- Senior Engineering Lead 2008-2011
●Solutions Development & Deployment provided technical leadership in evaluating and implementing lead management solution, this which enabled the sales forcesalesforce to manage/create an ordered structure for managing volumes of business inquiries a.k.a leads. This enabled an architecture for organizing data, distributed across the various stages of a sales process, and across a distributed sales force
●Cross-Functional Partnerships- Developed and maintained strong working relationships with IT partners, agencies and vendors across the geo while driving results
Intel Corporation- Independent Contractor – Hillsboro, Oregon 2000 - 2008
SDTT/IDS/Intel Education/ Value Point System/ Socio Analytics / Content Management – Technical Developer 2000-2008
Developed and managed strategy and worldwide implementation of standardized budgeting and financial planning process for marketing campaigns by deploying industry leading planning tools. Key components included marketing data management, business intelligence solution- a six sigma business process resulting in operational execution visibility. Launched executive dashboard and operational reports to manage & facilitate tracking progress of our worldwide direct marketing strategies segmented by brand, media mix, audience, location, etc. Launched a multi-channel measurement and scoring system with our global media agency that increases visibility of conversions from digital investments.
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