KHALED AMEN ABDELBAKY MORSY
Cairo, Egypt
Email: **************@*****.*** ~ Mobile: +20-155******* & +966-*********
SENIOR SALES AND MARKETER EXPERT; QUALIFIED MBA in Business Administration (Marketing), Six Sigma (Yellow Belt & Green Belt)
23+ YRS EXPOSURE TO SALES MANAGEMENT, BUSINESS DEVELOPMENT, MARKETING, INDIRECT CHANNELS, TELEMARKETING, TELESALES IN VARIOUS SECTORS
WITH MAJOR ORGANIZATIONS IN THE MIDDLE EAST.
Career Snapshot:
•Saudi Group for Marketing & Research, Saudi Arabia
•Sales & Marketing Director (Sept. 2015 till March 2020)
•XEROX, Saudi Arabia
-Sales & Marketing Manager (May 2007 to Aug. 2015)
•ARAMEX, Libya
-Business Development Manager (Jan.2006. to Feb.2007)
•ARAMEX, Egypt
-Sales Manager (Jan. 2003 to Dec.2005)
•XEROX, Egypt
- Sales Supervisor - Indirect Channels & Tele-
Sales (Jul. 2002 to Dec.2002)
- Sales Specialist – Indirect Channels & Tele -
Marketing (Jan.2000 to June 2002)
- Sales Representative (Nov. 1998 to Dec. 1999)
•OSMAN AHMED OSMAN GROUP, Egypt
-Marketing Executive (Jul.1996 to Oct.1998)
Competencies:
•Fast adapting to new product/services;
•IT professional; analysis and design, programming, system implementation,
e-commerce, network security and digital marketing
• Smart negotiator with effective communication.
•Target oriented; managing complex accounts.
•Professional in building - leading supporting and training teams for achieving goals.
•Market research; deep understanding for marketing strategy - positioning - planning - tools
•High accuracy in commitments.
•Integrated marketing and branding
•Launching new products and services
analytical mind, decision making, Problem solving, Sociable, Presentable
•Using best practice policy in marketing procedures and benchmarking tactics
PROFESSIONAL EXPERIENCE
Saudi Group for Marketing & Research (Information Security Solution Provider & Software house & Digital Marketing service provider, Saudi Arabia
Sales & Marketing Director (Sept. 2015 till March 2020)
Reporting to: CEO; assisted by 18 subordinates.
Deliverables:
•Builds market strategy, short term and long term, profile, market position,pricing, target segments, market intelligence and shaping our solutions and services value
•Build the sales team and succeed in startup activities
•Developing and maintaining network and customer relationships
Contributions:
•Close projects with 285 Million Saudi Riyal
•Building effective and strong network
XEROX, Saudi Arabia
Sales & Marketing Manager (May 2007 to Aug. 2015)
Reporting to: General Manager; assisted by 15 subordinates.
Deliverables:
•Overseeing all marketing and sales processes and initiatives, plans and strategies for KSA
•Developing market research plans, monitoring and establishing “portfolio of marketing information” for directing market research to assess competitors’ strengths, price trends, new products availability against company’s share of different segments.
•Developing and implementing suitable price strategies based on product costs to increase sales.
•Supervising telemarketing team for effective leads.
•Promoting sales of high end digital printing systems and software for large printing production.
Contributions:
•Achieved outstanding results in revenue, profit and market share in Saudi Xerox.
•Obtained best country award in developing countries for achieving 3 year running best country performance in developing countries 2008, 2009 and 2010.
•Ensured sustaining control of 84 % market share in digital printing systems, and 100% market share in banking, printing press and telecommunication sectors.
ARAMEX, Libya
Business Development Manager (Jan.2006 to Feb.2007)
Reported to: Country Manager; assisted by 11 subordinates.
Deliverables:
•Managed 2 sales teams, segmenting market for each team to better feel pulse of each sector.
•Analyzed sales statistics and formulate price strategy based on product costs and competitors pricing
•Directed market research on competitors’ strengths, price trends, new products availability against company’s share of different market segments based on informed judgment of general economic situation and prospects in home market, competitors, penetration of foreign products and technological development.
Contributions:
•Oversaw sales operations; proposed and initiated new products launches; added new services to existing portfolio viz. ‘Shop & Ship’, and other customized logistics services; set short/long range objectives for market share, turnover and gross profits growth.
•Developed dynamic managers in professional environment capable of required performance and increased market share in freight by 17%, in express by 22%, and in domestic by 36 %.
ARAMEX, Egypt
Sales Manager (Jan. 2003 to Dec.2005)
Reported to: Country Manager; assisted by 6 subordinates.
Deliverables:
•Supervised team and achieved target for all products and express, domestic, freight or logistics services; developed team knowledge on new rules of transportation; managed outdoor/indoor customer service executives and sales members.
•Maintained team potential to handle target increases in and ensure all segment coverage to increase market share; led, supported, trained and motivated team members in sales – customer service, company procedures, etc.
•Drove business development, CRM within assigned segments through monitoring client needs, performance, loyalty, minimizing business fluctuation and risk of change. Take appropriate corrective action internally and/or with the customer.
•Ensure optimum price and profitability from all business in line with plan.
Contributions:
•Qualified team as Best in Quality Audit, 2003
•Enabled recognition as Best Team in profit contribution, customer satisfaction for 2004.
•Adjudged Best Team in generating new customers, 2005.
XEROX, Egypt
Sales Supervisor - Indirect Channels & Tele-Sales (Jul. 2002 to Dec.2002)
Reported to: Sales Manager; assisted by 5 subordinates.
Deliverables:
•Indirect Channels - appointed new channels in different market sectors like whole sellers, retailers, franchisees and concessionaires and maintained market segmentation; improved marketing and selling skills with training; assisted remote channel tenders in letters of guarantee, etc.; supervised telesales.
•Tele – sales team - Led marketing initiatives.
Sales Specialist- Indirect Channels & Tele-Marketing (Jan. 2000 to Jun. 2002)
Deliverables:
•Handled whole sellers, retail franchisee and concessionaires.
•Monitoring corporate and major account sales.
•Generated launch of new business for channels, coordinating marketing channels/ end users.
•Negotiated corporate account tenders and national projects directly/jointly with channels.
Sales Representative (Nov. 1998 to Dec. 1999)
Deliverables:
•Sold printing equipment and service contracts of governmental sector.
•Bid against government tenders; won tender awards and direct purchase orders, generating business for different product lines.
Contributions:
•Dec 2001, Par club award for achievement 100%.
•June 2001, Special recognition award for a very special high performance 171% and Par club award for performance 171%.
•Dec 2000, Par club award for over achievement 145% and special high performance 145%.
•June 2000, president club award for high performance, trip to Spain 190% and Par club award for over achievement 190%.
•Dec 1999, Par club for high performance 133% and special recognition.
OSMAN AHMED OSMAN GROUP, Egypt
Marketing Executive (Jul.1996 to Oct.1998)
Reported to: (Marketing Manager)
Deliverables:
•Monitored corporate activity - production process and result, sales performance, cost, revenue, profit, marketing plan and make analysis reports with related data for top management.
•Followed up with advertisement agency and marketing research companies.
EDUCATION
•B.Sc. in Agriculture Engineering (Chemistry) 4 yr., 1996 - Ain Shams University
TRAINING
•MBA in Business Administration ( Marketing ) - Keele University, UK
•Lean Six Sigma Course (Yellow Belt & Green Belt) – More Steam University, USA
•Microsoft Certified Solution Developer (MCSD)
•Leadership through quality, consultative approach
•Buyer focused selling skills
•Motivating – Negotiation
•Managing a team & Setting teams up for successes.
•Business communication & interactive skills
•Business Management
•Major account & high volume
PERSONAL INFORMATION
•Date of Birth : 30. Sep.1974
•Nationality : Egyptian
•Language Skills : English /Arabic (Fluent in spoken,reading and written)
•Marital Status : Married.
•Address : Jeddah (transferable iqama)
•Countries Visited : Spain, Germany, Libya, UK, UAE, KSA and Turkey