Marketing and Sales

PROFESSIONAL

SUMMARY

SKILLS

WORK HISTORY

LANE WATERS

*************@*****.*** 803-***-**** Kershaw, SC 29067 https://www.linkedin.com/in/lane-waters

Proactive Marketer with expertise in developing, deploying and strengthening marketing plans. Analytical approach to revamping marketing plans to meet dynamic needs. Superior ability to direct creative efforts and brand engagement to achieve client targets. Results-driven marketing manager with four years of progressive experience in new media. Budgeting and Allocation

Market Positioning

Market Analysis

Marketing and advertising

Budgets

Organization

Client communication

Brand development

Campaign management

Ad development

MS Office

Marketing Manager / YourPersonalWorkforce - San Diego, CA / 06.2017 - 07.2020

Developed innovative and targeted collateral to support overall branding objectives.

Helped incorporate product changes to drive customer engagement and firm profits.

Developed and implemented favorable pricing structures balancing firm objectives against customer targets. Compiled product, market and customer data to forecast accurate sales and profit projections.

Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.

Consulted with product development teams to enhance products based on customer data.

Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies. 803-***-**** South Carolina

Marketing Manager CTH - YourPersonalWorkforce - San Diego, CA four years of progressive experience in new media. Looking for a company to grow into and share my skills as well as learn new skills in the process. EDUCATION

Developed network of related professionals to open up business opportunities.

Advocated for client requirements and objectives to internal and external stakeholders.

Freelance Marketer / CLW Agency - Lancaster, SC / 02.2015 - 06.2017

Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.

Masterminded highly successful digital strategies for various platforms to attract customer engagement.

Collaborated effectively with advertising and media specialized to boost results from strategic campaigns. Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.

Improved click-through rates, conversion and other important KPIs with strategic approach.

Created wide range of digital assets such as rich media online ads and micro websites.

Boosted brand awareness by establishing strong web and social media presence.

Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans. Optimized social media channels and web pages to improve SEO and usability.

Andrew Jackson High School - Kershaw, SC / 05.2016 High School Diploma

Graduated in Top 10% of Class

University of South Carolina - Columbia - Columbia, SC / 05.2019 Bachelor of Science: Sales And Marketing Education CLW Agency - Charlotte, NC

University of South Carolina - Lancaster - Lancaster, SC Sales And Marketing Education

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