Social Media Manager

Lori Ginsburg

**** ******** **.

Houston, TX ****4

************@*****.*** - 832-***-****

WORK EXPERIENCE

Community Relations and Marketing Manager

INEOS Chemicals, INEOS ICAN Foundation – November 2016 – Present

Using resources of company, create partnership opportunities that increase brand recognition and community impact.

Created the organization’s 1st Employee Giving Program (through payroll deduction), The Honor Roll, which currently raises approximately $10,000 annually.

Successfully recruited employee volunteers who donated more than 1400 volunteer hours in 2016, 2017 and 2018.

Develop, secure sponsorships for and manage the implementation of the INEOS ICAN Foundation charitable events including the INEOS ICAN Foundation Golf Classic and the INEOS ICAN Foundation Charity Shootout. In 2016, 2017 and 2018, both events exceeded fundraising goals as well as vendor and employee participation raising almost $500,000 since November, 2016.

Negotiated and secured close to $25,000 in in-kind gifts and services which resulted in additional revenue through auctions and raffle events

•Develop programs that promote good will and foster relationships with community leaders. Partnerships successfully secured include;

>HOUSTON DASH (2-year commitment), Corey Ashe, Retired Houston Dynamo Player as Ambassador for GO Run For Fun, MANVEL HIGH SCHOOL FUTURE EDUCATORS PROGRAM, SARAH PEPPER of MIX 95.7, Antoine Adams, Olympic Runner, The Nigerian Olympic Bobsled Team 2018 and the USA OLYMPIAN AND PARALYMPIAN COMMITTEE, HOUSTON UNIT to act as athlete ambassadors for the Go Run For Fun Program.

•Manager for all ambassador appearances pre, during and post all GO Run For Fun events including contract negotiations.

•Manager for the ICAN Foundation partnership with Houston Marathon Committee including sponsorship fulfillment and volunteer recruitment

•Manage social media marketing calendar and messaging, write press releases and stories for media distribution

Marketing Director, Interim

Beth Yeshurun Day School - Houston, TX - March 2016 to November 2016

Strategic planning for yearly marketing goals plan

Media placement,

Collateral design,

Event management

Business development.

Executive Director

Leadership Houston - Houston, TX - March 2013 to January 2015

• Institutionalized the agency’s process for the execution of the core program curriculum through the

development and copyright of the LEADERSHIP HOUSTON PROGRAM CURRICULUM MANUAL

• Created the first LEAD OUT LOUD BREAKFAST CLUB and LOCAL LEADERS LUNCH SERIES alumni

outreach programs

• Recruited the first Alumni Engagement corporate sponsor - CENTERPOINT ENERGY

• Managed the recruitment and training of board members - increased board of directors annual giving from less than 50% to 100%

• In first 30 days, increased social media reach by 27% by creating a FACEBOOK page and TWITTER account

• Responsible for more than $400K annual program budget

• Successfully brought the organization from a negative to a positive net in first year through securing foundation grants (i.e. THE STRAKE FOUNDATION) and corporate sponsorships (i.e. SANCHEZ ENERGY, APACHE CORP., GREENBERG TRAURIG, KROGER, WALTER P MOORE)

• Managed development, design and implementation of complete new agency website including membership database - launched in summer 2014

• Managed a staff of three

Director Dynamo Charities and Community Relations

Houston Dynamo - Houston, TX - August 2008 to February 2013

•Founding Executive Director

•Supervised the charitable contributions program, including coordinating the approval process, screening requests for financial support, and directing the disbursement of funds.

•Created and implemented the first SOCCER FOR SUCCESS PROGRAM in collaboration with community partners including the HOUSTON PARKS AND RECREATION DEPARTMENT (HPRD), HOUSTON

•INDEPENDENT SCHOOL DISTRICT (HISD) and the U.S. SOCCER FOUNDATION

In PHASE I - the program was implemented in 14 HISD elementary and middle schools and reached over 250 youth. In PHASE II - the program was implemented in 22 schools and reached over 700 students

Recruited six corporate sponsors in Phase I (resulting in $40,000 in financial support) and one Dynamo player, Corey Ashe (# 26), as program spokesperson

•Increased the value of company corporate sponsor benefits and recognition through the creation of community impact programs including THE HOUSE THAT CHING BUILT which raised $75,000 to build a home for an underserved family in collaboration with HOUSTON HABITAT FOR HUMANITY, BMC SOFTWARE, KHOU and COMPUTEX Inc. and BRIAN CHING, Houston Dynamo team captain (former)

•Developed and managed foundation fundraising events including the 1st annual GO FOR GOAL 5K in which over 1400 people participated in its first year

•Recruited, trained and managed 2 - 3 interns per year and 1 staff person

•Implemented Major League Soccer's (MLS) national philanthropy programs in the local market

Director of Community Relations and Development

I Have a Dream - Houston, TX - January 2008 to August 2008

•Recruited, coordinated and directed volunteer services for 200+ volunteers

•Developed funding strategies and development timeline with Executive Director and Board of Directors

•Met with Foundation officers for presentations of grant requests

•Managed budget of $1.1 million

•Managed 2 staff people

Development Director

Crisis Intervention of Houston, Inc.- July 2005 to May 2007

•Reached $1.1 million challenge goal in first year including $250,000 in new gifts

•Developed and implemented the first youth outreach campaign in partnership with THE HOUSTON AEROS, HISD and BMC SOFTWARE - The 2006/2007 POWER PLAY PROJECT - to market the TEEN CRISIS

HOTLINE - REACHED 11,000 middle and high school students

•Managed the activities of THE CARBONNARA GROUP Public Relations Consulting firm to develop and implement overall agency and event communication strategies

•Managed all fund development strategies including direct mail, annual giving, foundation and corporate solicitations

•Managed 1 staff person

Act as spokesperson for the organization

Senior Campaign Associate

Jewish Federation of Greater Houston - Houston, TX - June 2003 to July 2005

•Raised 92% of challenge goal in first year and secured new corporate sponsorships from over 25 companies totaling $75,000

•Coordinator of Federation New Gifts program which resulted in solidifying over 1400 new gifts to the 2004 United Jewish Campaign

Special Events Manager

Scleroderma Foundation - June 2002 to June 2003

•Responsible for development and implementation of The First Annual Texas Scleroderma Foundation Golf Tournament in the Texas Market.

•Developed underwriting and corporate sponsorship proposals, corporate solicitations, event logistics,

•budget etc.

•Accountable for the recruitment and training of volunteers

Senior Director of Development

American Cancer Society Houston Metro Unit - Houston, TX - September 1998 to December 2001

Baton Rouge, LA Unit - November 1994 – July 1997

•Responsible for a diversified event fund-raising program for the greater Houston area which included Relay for Life, Houston and Katy, the annual Rotary Lombardi Award Dinner, the Texas Golf Pass Program and Making Strides Against Breast Cancer 5 K

•Cultivated and increased corporate sponsorship donations and managed a volunteer base of over 200 people

•Managed the promotion of volunteers to higher levels of involvement within the organization

•Senior staff responsible for assisting with training of new staff on policies, mission and event coordination

•Coordinated fund-raising activities for community wide special events including Relay for Life, Daffodil Days, Creative Black Tie, and the Ten Best Dressed Men and Women of Baton Rouge Gala

•Developed strategic marketing plans for each event/program including all media relations, program logistics, agenda etc.

•Recruited, trained and managed volunteer base of over 200 people

•Successfully increased funds raised by 25%

•Designed and wrote the local ACS newsletter, The ACS Report with a readership of 1500

EDUCATION

B.A. in Education, Minor in Psychology

University of St. Thomas - Houston, TX

Graduated: December, 2016

Certificate of Completion, Excel 2016

ONLC Training Centers

June, 2018

Certificate of Completion, Volunteer Management Academy

Rice University 2007

ADDITIONAL INFORMATION

Professional Associations and Civic Involvement

•Devereux Treatment Centers, 2011 – 2019 Board of Directors member

•The Teen Foundation for Health, Member, 2010 – present, Board of Directors member

•Houston Achievement Place, 2009 – 2011, Advisory Board member, Advisory Board Nomination Committee

•Houston Livestock and Rodeo Show, Lifetime member, 2007 - present, Western Heritage committee, Member, 2006- present, Captain, Vice-Chairman, Ambassador Chairman

•2002-2003 Graduate of Leadership Houston program, Class XXI

•2005-2008 Association for Fundraising Professionals Greater Houston chapter, member

•American Association for Ben Gurion University of the Negev (Houston, TX), 2004 Kosher Dinner

Extravaganza committee member

•Beth El Synagogue Sisterhood, Sugar Land, TX, 2003 - 2004, President, Chairman, Sponsorship

•Committee for Casino Night, 1998, Auction committee member for spring fashion show, 2000, district director, 2001-2002, Parliamentarian, 2002-2003

•Rotary Club of Houston, 1999 – 2001, member, Lombardi Committee, membership committee, secretary, 2001

•1993 Beth Shalom Synagogue Sisterhood Board of Directors, Baton Rouge, LA, President

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