Graphic Designer Marketing
Resume:
University of Delaware
Fall ****
Certificate in Web Design
Millersville University
of Pennsylvania
Fall 1993 - Spring 1997
B.A. - Graphic Design
education
Creative
InDesign
Photoshop
Illustrator
HTML
CSS
WordPress
Shopify
SquareSpace
Hubspot
MailChimp
ConstantContact
BannerSnack
Project Managing
Smart Sheet
Work Front
Microsoft Teams
Asana
Trello
Slack
Basecamp
Administrative
Office 365
Word
Power Point
Excel
SharePoint
Skype for Business
Wistia
tools
Marketing Communications Manager Ambu Inc. nov 2018 - aug 2020
· Directed the creative team on all marketing, advertising, photography, digital and video related marketing communications for the US
· Utilized design thinking to launch creative campaigns across the global brand
· Lead campaigns for product launches including messaging, medias and budgeting, including negotiation of annual digital and print media buy with 15+ medical associations and publications
· Managed a Graphic Designer, Web Designer, Videographer and Tradeshow Specialist with increasing deliverable output by 25% YOY
· Conceptualized photo and video shoots for product launches and campaigns
· Developed theme and messaging, as well as assisting in event coordination, for the 2019 Ambu National Sales Meeting, which led to a PERCENT% increase in sales YOY
Senior Graphic Designer Ambu Inc. aug 2017 - nov 2018
· Lead creative brand on all marketing materials, print and digital advertising for 100+ medical devices in the Ambu product portfolio
· Lead and manage a creative project life cycle utilzing a creative request process
· Managed content all web pages on company website AmbuUSA
· Initiated and tracked email campaigns for product launches and content hubs
· Collaborated with a global team to ensure effective materials were produced with the specific messaging and presentation needs of the US market
· Combined print, photo and video resources to save Ambu 20% YOY Creative Marketing Manager Baltimore Sun Media Group jul 2012 - may 2017
· Developed and coordinated advertising, photography, digital and video related marketing for BSMG, an in–house advertising agency for 30+ properties
· Directed the development of creative for a variety of select clients, such as restaurants, healthcare, automotive, banking, real estate, contracting and business development
· Lead the conceptual process from multiple initial concepts to a design solution
· Managed and directed a team of eight graphic, digital and video designers
· Constructed positive culture of unity, teamwork and professional development
· Conducted creative strategy meetings to stay informed of current initiatives and objectives and to provide creative guidance
experience
Susan McGonigal linkedin.com/in/susan-
shirlig-mcgonigal
susanmcgonigal.com
************@*****.***
Senior Graphic Designer Tenable Network Security aug 2011 - may 2012
· Developed and built brand consistency and professionalism
· Implemented a complete re-branding of the company’s website, datasheets and trade show designs to convey an overall consistent image
· Collaborated with product managers to convey the message that Tenable was the most-trusted and most-valued security monitoring software in the industry Senior Graphic Designer TESSCO Technologies jul 2007 - aug 2011
· Ensured our creative brand was consistent across print, digital and trade show graphics, consulting product specialists on campaign messaging for desired audiences
· Developed, designed and implemented campaigns from inception through to finished product for B2B and B2C markets
· Produced a 38 page trade publication with 40,000 bi-monthly circulation to promote TESSCO as a thought-leader in the wireless industry Marketing and Creative Manager Russel Automotive Advertising Agency nov 2002 - may 2007
· Responsible for the branding of five distinctive, automotive franchises in the local market, consisting of Toyota, Mazda, Volkswagen, Subaru and BMW
· Implemented monthly media budgets of 100K+ consisting of print, radio, television and digital advertising and negotiated annual media contracts
· Developed all creative messages for print, television, radio and Internet ads
· Analyzed marketing activities and recommended ways to improve on investment
· Monitored competitor advertising and performance within the market
· Supervised and managed an advertising assistant
Graphic Designer & Web Site Designer Coldwell Banker Residential may 2001 - sept 2002
· Implemented an established corporate identity through promotions advertising and website
· Designed identities, advertising and promotions for the 250+ staff of real estate agents
experience continued
Days End Farm
Horse Rescue
Volunteer
Designing print, digital and
email advertising, annual cal-
endar and logo concept since
2012
League of Maryland
Horseman
Avid member and
horse owner
interests
Contact this candidate