Social Media Marketing

DiaaEldin Essam Ahmed

Alexandria, Egypt, **/**/**94 201********* *************@*****.*** Objective

● I’m a hard worker and I work really well under stress, I like to achieve great things in my career, I set goals and plans and I follow them, I give everything I can to achieve my goals and dreams, I’m also an energetic person, who likes to have good friends and make new connections Education

BACHELOR 2018 ARAB ACADEMY FOR SCIENCE AND TECHNOLOGY

● Major: marketing and international business

● Overall Grade: good Experience

●BUSINESS DEVELOPMENT SPECIALIST for Hassan Allam technologies

RESPONSIBILITY:

Creating and implementing sales strategies and identifying new markets to enter.

-Conducting market research to identify new business development opportunities.

-Establishing and maintaining effective relationships with customers via email, phone and in-person.

-Coordinating and arranging client events, meetings, appointments, and conferences.

- Meeting with possible clients and making partnerships with other big company for future co-operations in our mega projects

-Assisting with the preparation of presentations and pitches for prospective clients.

-Writing and distributing agendas, proposals, cost estimates, and briefing documents for internal and external meetings.

- Creating and maintaining client databases and mail lists.

- Tracking submitted proposals and providing feedback to management.

- Providing effective administrative support..

● MARKETING MANAGER GRID TECH FOR ROUTE 2020 DUBAI METRO 6M

RESPONSIBILITIS

Content First: External Channels - Build and execute a content strategy across Twitter and Linkedin with clear KPIs and a way to measure success Owned Channels - Build and execute a content strategy across our own blog and newsletters with clear KPIs and a way to measure success Amplification: Build out our paid strategy across Google Adwords and Linkedin with clear KPIs and a way to measure success. Promote more long form content on LinkedIn to drive quality leads Events: Secure speaking engagements at premiere conferences, award shows, dinners, all relevant industry events. Craft and execute experiential strategies to generate buzz at key industry events. Create pre, during, and post comms plans to maximize the effort. Partnerships: Establish relationships with expert technology partners to amplify content generated by GRIDTECH Manage our external PR to ensure they are hitting deliverables. Partner with them to secure maximum coverage Manage any external agencies and/or freelancers to ensure they are delivering on KPIs and align with our values.

Product & Client Marketing: Working with our Head of Product to devise copy and creative to amplify new feature releases Devise a high touch, high impact strategy for client marketing (cables, merchandise,events,etc..) to establish GRID TECH as a thought leader

● CALL CENTER AGENT VODAFONE EGYPT 2Y

● ASSISTANT MANAGER FOR BRAND MARKETING REDBULL EGYPT 1Y

RESPONSIBILITY:

● Business Planning and Budget Management Supports development and implementation of BP, translating brand strategies into brand plans building a holistic and always on brand communication plan Ensures proper project and budget tracking and stays within the agreed budget

● Brand Management Leads and contributes to the “brand part” of projects of marketing peers as well as on/off premise and trade marketing Works closely with the Brand Manager, local marketing team members and International HQ specialists to share learnings, best practices, to align plans, share latest updates and insights Instigates and participates in creative sessions to develop tactics and assess best practice case studies Always has the “consumer” and “brand” eye in every single project and ensures that all the communication stays within the brand equity

● Advertising and Communication Generating consumer insights and translating them into successful brand initiatives Managing creative processes from briefing to implementation for campaigns around cartoons, occasions, consumer activations, and all Red Bull titled & 3rd party events Developing 360 consumer activation campaigns using new and innovative tactics Creating branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions, international brand & legal teams and respective local & international agencies.

● Innovation and POS Communication Supports the Brand Manager in Successful planning and execution of product & packaging launches together with sales, finance and other marketing functions Creation and implementation of 360 launch plans Creation & implementation of perfect and ongoing POS plans throughout the year across all sales channels working in collaboration with Field and Trade Marketing teams. Collecting all learnings to share locally and with International HQ.

● STUDENT BRAND MANAGER REDBULL EGYPT 2Y

Responsibilities: Identify key groups we must win on campus Build a campus plan that ensures an impact (aligned by local market needs) on the total undergraduate and graduate audience throughout semester in accordance with the Student Marketeer,

SBM KPIs, engaging new users and diverse groups on campus via the following tactics: Driving trial on a daily basis via one on one seeding Building image via Red Bull owned events, hacks, screenings, sharing RB properties via social media Integrate our product and brand with Big Moments, unique to campus experiences and select third party events

Drive visibility and availability of the product by placing POS and passing on sales opportunities to the CCS/DPM Develop relationships with campus opinion leaders to build brand loyalty among a variety of groups on campus Build relations with and secure coverage of RB properties via the campus media Adhere to event/activity/training guidelines to ensure quality execution in aspects of the role

Volunteering Experience

● HR INTERN IN STEP UP YOUTH INITIATIVE

● TEAM LEADER IN STEP UP YOUTH INITIATIVE

● TEAM MEMBER IN IGCDP IN AIESEC

● TEAM MEMBER IN OGIP IN AIESEC

Internships Experience

● MARKETING CONSULTANT FOR A MARKETING AGENCY (SHAWARE3NA)

● TRAINED FOR A MONTH IN ALSTOM EGYPT IN MARCOM DEPARTMENT FOR RAILWAYS/METRO PROJECTS.

● BRAND MARKETING TRAINING FOR REDBULL IN ROMANIA (2014)

● MARKETING RESEARCH TRAINING IN A HOTEL IN ITALY (2016)

Languages & Courses

ARABIC: MOTHER TONGUE

ENGLISH: BILINGUAL (SPEAKING AND WRITING)

GERMAN: GOOD (SPEAKING AND WRITING)

MS OFFICE PACKAGE (VERY GOOD), SA

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